We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.
That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t.
The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.
Saturday, December 4th, 2021
Tuesday, November 16th, 2021
Well, this is just wonderful! Jim has written copious notes after listening to my favourite episode of season three of the Clearleft podcast, measuring design:
I’m going to have to try really, really hard to not just copy/paste the entire transcript of this podcast. It‘s that good. Don’t miss it.
Tuesday, October 26th, 2021
A good post by Andy on “the language of business,” which is most cases turns out to be numbers, numbers, numbers.
While it seems reasonable and fair to expect a modicum of self-awareness of why you’re employed and what business value you drive in the the context of the work you do, sometimes the incessant self-flagellation required to justify and explain this to those who hired you may be a clue to a much deeper and more troubling question at the heart of the organisation you work for.
This pairs nicely with the Clearleft podcast episode on measuring design.
Wednesday, October 6th, 2021
Measuring design on the Clearleft podcast
There was a bit of a theme running through UX Fest earlier this year. On the one hand, there was all the talk of designers learning to speak the language of business (to get that coveted seat at the table), which means talking in numbers. But on the other hand, isn’t there a real danger in reducing user experience to numbers in a spreadsheet?
For this episode I put the narrative together using lots of snippets from different talks, not just from UX Fest but from previous Clearleft events too. I also got some good hot takes from my colleagues Chris, Andy, and Maite. Oh, and it opens with former US Secretary of Defense, Robert McNamara. If you know, you know.
This episode comes in at 22 and a half minutes and I think it’s well worth your time. Have a listen.
This is the penultimate episode of season three. Just one more to go!
Monday, December 14th, 2020
Cloudfare’s alternative to Google Analytics is now available—for free—regardless of whether your a Cloudflare customer or not:
Being privacy-first means we don’t track individual users for the purposes of serving analytics. We don’t use any client-side state (like cookies or localStorage) for analytics purposes. Cloudflare also doesn’t track users over time via their IP address, User Agent string, or any other immutable attributes for the purposes of displaying analytics — we consider “fingerprinting” even more intrusive than cookies, because users have no way to opt out.
Wednesday, March 7th, 2018
Everything old is new again—sometimes the age-old technique of using a 1x1 pixel image to log requests is still the only way to get certain metrics.
While tracking pixels are far from a new idea, there are creative ways in which we can use them to collect data useful to developers. Once the data is gathered, we can begin to make much more informed decisions about how we work.