Tags: metrics

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Tuesday, October 9th, 2018

AddyOsmani.com - Start Performance Budgeting

Great ideas from Addy on where to start with creating a performance budget that can act as a red line you don’t want to cross.

If it’s worth getting fast, it’s worth staying fast.

Thursday, September 20th, 2018

A framework for web performance

Here at Clearleft, we’ve recently been doing some front-end consultancy. That prompted me to jot down thoughts on design principles and performance:

We continued with some more performance work this week. Having already covered some of the nitty-gritty performance tactics like font-loading, image optimisation, etc., we wanted to take a step back and formulate an ongoing strategy for performance.

When it comes to web performance, the eternal question is “What should we measure?” The answer to that question will determine where you then concentrate your efforts—whatever it is your measuring, that’s what you’ll be looking to improve.

I started by drawing a distinction between measurements of quantities and measurements of time. Quantities are quite easy to measure. You can measure these quantities using nothing more than browser dev tools:

  • overall file size (page weight + assets), and
  • number of requests.

I think it’s good to measure these quantities, and I think it’s good to have a performance budget for them. But I also think they’re table stakes. They don’t actually tell you much about the impact that performance is having on the user experience. For that, we need to enumerate moments in time:

  • time to first byte,
  • time to first render,
  • time to first meaningful paint, and
  • time to first meaningful interaction.

There’s one more moment in time, which is the time until DOM content is loaded. But I’m not sure that has a direct effect on how performance is perceived, so it feels like it belongs more in the category of quantities than time.

Next, we listed out all the factors that could affect each of the moments in time. For example, the time to first byte depends on the speed of the network that the user is on. It also depends on how speedily your server (or Content Delivery Network) can return a response. Meanwhile, time to first render is affected by the speed of the user’s network, but it’s also affected by how many blocking elements are on the critical path.

By listing all the factors out, we can draw a distinction between the factors that are outside of our control, and the factors that we can do something about. So while we might not be able to do anything about the speed of the user’s network, we might well be able to optimise the speed at which our server returns a response, or we might be able to defer some assets that are currently blocking the critical path.

Factors
1st byte
  • server speed
  • network speed
1st render
  • network speed
  • critical path assets
1st meaningful paint
  • network speed
  • font-loading strategy
  • image optimisation
1st meaningful interaction
  • network speed
  • device processing power
  • JavaScript size

So far, everything in our list of performance-affecting factors is related to the first visit. It’s worth drawing up a second list to document all the factors for subsequent visits. This will look the same as the list for first visits, but with the crucial difference that caching now becomes a factor.

First visit factors Repeat visit factors
1st byte
  • server speed
  • network speed
  • server speed
  • network speed
  • caching
1st render
  • network speed
  • critical path assets
  • network speed
  • critical path assets
  • caching
1st meaningful paint
  • network speed
  • font-loading strategy
  • image optimisation
  • network speed
  • font-loading strategy
  • image optimisation
  • caching
1st meaningful interaction
  • network speed
  • device processing power
  • JavaScript size
  • network speed
  • device processing power
  • JavaScript size
  • caching

Alright. Now it’s time to get some numbers for each of the four moments in time. I use Web Page Test for this. Choose a realistic setting, like 3G on an Android from the East coast of the USA. Under advanced settings, be sure to select “First View and Repeat View” so that you can put those numbers in two different columns.

Here are some numbers for adactio.com:

First visit time Repeat visit time
1st byte 1.476 seconds 1.215 seconds
1st render 2.633 seconds 1.930 seconds
1st meaningful paint 2.633 seconds 1.930 seconds
1st meaningful interaction 2.868 seconds 2.083 seconds

I’m getting the same numbers for first render as first meaningful paint. That tells me that there’s no point in trying to optimise my font-loading, for example …which makes total sense, because adactio.com isn’t using any web fonts. But on a different site, you might see a big gap between those numbers.

I am seeing a gap between time to first byte and time to first render. That tells me that I might be able to get some blocking requests off the critical path. Sure enough, I’m currently referencing an external stylesheet in the head of adactio.com—if I were to inline critical styles and defer the loading of that stylesheet, I should be able to narrow that gap.

A straightforward site like adactio.com isn’t going to have much to worry about when it comes to the time to first meaningful interaction, but on other sites, this can be a significant bottleneck. If you’re sending UI elements in the initial HTML, but then waiting for JavaScript to “hydrate” those elements into working, the user can end up in an uncanny valley of tapping on page elements that look fine, but aren’t ready yet.

My point is, you’re going to see very different distributions of numbers depending on the kind of site you’re testing. There’s no one-size-fits-all metric to focus on.

Now that you’ve got numbers for how your site is currently performing, you can create two new columns: one of those is a list of first-visit targets, the other is a list of repeat-visit targets for each moment in time. Try to keep them realistic.

For example, if I could reduce the time to first render on adactio.com by 0.5 seconds, my goals would look like this:

First visit goal Repeat visit goal
1st byte 1.476 seconds 1.215 seconds
1st render 2.133 seconds 1.430 seconds
1st meaningful paint 2.133 seconds 1.430 seconds
1st meaningful interaction 2.368 seconds 1.583 seconds

See how the 0.5 seconds saving cascades down into the other numbers?

Alright! Now I’ve got something to aim for. It might also be worth having an extra column to record which of the moments in time are high priority, which are medium priority, and which are low priority.

Priority
1st byte Medium
1st render High
1st meaningful paint Low
1st meaningful interaction Low

Your goals and priorities may be quite different.

I think this is a fairly useful framework for figuring out where to focus when it comes to web performance. If you’d like to give it a go, I’ve made a web performance chart for you to print out and fill in. Here’s a PDF version if that’s easier for printing. Or you can download the HTML version if you want to edit it.

I have to say, I’m really enjoying the front-end consultancy work we’ve been doing at Clearleft around performance and related technologies, like offline functionality. I’d like to do more of it. If you’d like some help in prioritising performance at your company, please get in touch. Let’s make the web faster together.

Friday, September 14th, 2018

Breaking the Deadlock Between User Experience and Developer Experience · An A List Apart Article

Yes! Yes! Yes!

Our efforts to measure and improve UX are packed with tragically ironic attempts to love our users: we try to find ways to improve our app experiences by bloating them with analytics, split testing, behavioral analysis, and Net Promoter Score popovers. We stack plugins on top of third-party libraries on top of frameworks in the name of making websites “better”—whether it’s something misguided, like adding a carousel to appease some executive’s burning desire to get everything “above the fold,” or something truly intended to help people, like a support chat overlay. Often the net result is a slower page load, a frustrating experience, and/or (usually “and”) a ton of extra code and assets transferred to the browser.

Even tools that are supposed to help measure performance in order to make improvements—like, say, Real User Monitoring—require you to add a script to your web pages …thereby increasing the file size and degrading performance! It’s ironic, in that Alanis Morissette sense of not understanding what irony is.

Stacking tools upon tools may solve our problems, but it’s creating a Jenga tower of problems for our users.

This is a great article about evaluating technology.

Tuesday, July 31st, 2018

Prioritizing the Long-Tail of Performance - TimKadlec.com

Focusing on the median or average is the equivalent of walking around with a pair of blinders on. We’re limiting our perspective and, in the process, missing out on so much crucial detail. By definition, when we make improving the median or average our goal, we are focusing on optimizing for only about half of our sessions.

Tim does the numbers…

By honing in on the 90th—or 95th or similar—we ensure those weaknesses don’t get ignored. Our goal is to optimize the performance of our site for the majority of our users—not just a small subset of them.

Wednesday, March 7th, 2018

Measuring the Hard-to-Measure – CSS Wizardry

Everything old is new again—sometimes the age-old technique of using a 1x1 pixel image to log requests is still the only way to get certain metrics.

While tracking pixels are far from a new idea, there are creative ways in which we can use them to collect data useful to developers. Once the data is gathered, we can begin to make much more informed decisions about how we work.

Wednesday, February 7th, 2018

Subverted Design

It’s ironic, isn’t it? Design is more important and respected than ever, which means we have more agency to affect change. But at the same time, our priorities have been subverted, pushed towards corporate benefit over human benefit. It’s hard to reconcile those things.

Thursday, December 21st, 2017

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)

Jared’s spot-on takedown of Net Promoter Scores.

(Andy feels this is like criticising GDP, but GDP measures something that actually happened, whereas NPS, like horoscopes or tea-leaf readings, rely on clairvoyance.)

Monday, September 25th, 2017

Why it’s tricky to measure Server-side Rendering performance

A good analysis, but my takeaway was that the article could equally be called Why it’s tricky to measure Client-side Rendering performance. In a nutshell, just looking at metrics can be misleading.

Pre-classified metrics are a good signal for measuring performance. At the end of the day though, they may not properly reflect your site’s performance story. Profile each possibility and give it the eye test.

And it’s always worth bearing this in mind:

The best way to prioritize content by building a static site. Ask yourself if the content needs JavaScript.

Tuesday, October 25th, 2016

Web Bloat Score Calculator

Here’s an interesting metric for measuring performance: take the overall page weight of a URL and divide it by the file size of the screenshot of that URL.

Friday, October 14th, 2016

Addicted to Your iPhone? You’re Not Alone - The Atlantic

The dreadful headline makes this sound like another pearl-clutching moral panic, but there’s some good stuff in this somewhat hagiographic profile.

Harris is developing a code of conduct—the Hippocratic oath for software designers—and a playbook of best practices that can guide start-ups and corporations toward products that “treat people with respect.” Having companies rethink the metrics by which they measure success would be a start.

Tuesday, June 30th, 2015

Why availability matters

A superb illustration of why playing the numbers game and dismissing even a small percentage of your potential audience could be disastrous.

It’s not 1% of people who always can’t see your site and 99% of people who always can. It’s 1% of visits. Almost all the people who don’t get your site correctly actually should have been able to. They don’t have JavaScript turned off. They’re not browsing on a WAP phone over a 2g connection from a shanty town. They’re you, in a cellar bar or a hotel room or waiting for the phone network to wake back up.

Tuesday, November 18th, 2014

Performance Budget Metrics - TimKadlec.com

Some good practical advice from Tim on setting a performance budget.

Use rule-based metrics to make sure you haven’t overlooked simple optimizations.

Use quantity-based metrics as guides to help designers and developers make better decisions about what goes onto a page.

Wednesday, January 15th, 2014

Fast Enough - TimKadlec.com

Some sensible thinking from Tim on measuring performance gains.

Friday, August 30th, 2013

Better business by design

Some good-lookin’ stats from a responsive redesign:

Total page views, a metric we were prepared to see go down with the redesign, are up by 27%. Unique visitors per week are up 14% on average and visits per week are up on average 23%.

Monday, November 16th, 2009

Statistical significance & other A/B test pitfalls

Cennydd delivers a slap of common sense to A/B testing. With science!

Thursday, August 2nd, 2007

Web Rankings Shakeup: It's About Time

I suspect David Sleight was hovering over Catherine Holahan's shoulder while she wrote this.