Craig talks about reading, writing, books, publishing, and Amazon:
Kindle and non-Kindle book sales account for less than two percent of Amazon’s market cap. The Kindle could disappear tomorrow, and Amazon would not be materially affected. Even from a branding perspective, I don’t think AMAZON = BOOKS anymore, certainly not to younger consumers. AMAZON = PRIME. PRIME = A 3D PRINTER on a one-day time-delay that deposits anything you can imagine on your doorstep.
There’s also this about the double-edged sword of working at scale:
Does affecting one hundred lives turn you on? A thousand? A million? A billion? Why? What does it mean to have a positive impact on a life? How intimate does that connection need to be? Understanding your scale — the scale that moves you — is critical to understanding with whom and how you should work, how you should live.