Sunday, November 1st, 2020
Monday, October 12th, 2020
Clearleft turned fifteen this year. We didn’t make a big deal of it. What with The Situation and all, it didn’t seem fitting to be self-congratulatory. Still, any agency that can survive for a decade and a half deserves some recognition.
I didn’t make too much of a big deal of it back then. I think I was afraid I’d jinx it. I still kind of feel that way. Fifteen years of success? Beginner’s luck.
Despite being one of the three founders, I was never an owner of Clearleft. I let Andy and Rich take the risks and rewards on their shoulders while I take a salary, the same as any other employee.
But now, after fifteen years, I am also an owner of Clearleft.
Clearleft is now owned by an employee ownership trust. This isn’t like owning shares in a company—a common Silicon Valley honeypot. This is literally owning the company. Shares are transferable—this isn’t. As long as I’m an employee at Clearleft, I’m a part owner.
On a day-to-day basis, none of this makes much difference. Everyone continues to do great work, the same as before. The difference is in what happens to any profit produced as a result of that work. The owners decide what to do with that profit. The owners are us.
In most companies you’ve got a tension between a board representing the stakeholders and a union representing the workers. In the case of an employee ownership trust, the interests are one and the same. The stakeholders are the workers.
It’ll be fascinating to see how this plays out. Check back again in fifteen years.
Thursday, October 1st, 2020
I’d like to see more of this thinking – maybe we could call it the future owners test – in contemporary responsible tech work. We mustn’t get so wrapped up in today that we overlook tomorrow.
Thursday, August 27th, 2020
A wonderful introduction to the indie web—Ana really conveys her sense of excitement!
Monday, April 6th, 2020
The cloud gives us collaboration, but old-fashioned apps give us ownership. Can’t we have the best of both worlds?
We would like both the convenient cross-device access and real-time collaboration provided by cloud apps, and also the personal ownership of your own data embodied by “old-fashioned” software.
This is a very in-depth look at the mindset and the challenges involved in building truly local-first software—something that Tantek has also been thinking about.
Wednesday, February 5th, 2020
This is something we’ve learned at Clearleft—you can’t create a design system for an organisation, hand it over to them, and expect it to be maintained.
You can’t just hire an agency to create a design system and expect that the system alone will solve something. It won’t do much before the people in the organization align on this idea as well, believe in it, invest in it, and create a culture of collaboration around it.
The people who will be living with the design system must be (co-)creators of it. That’s very much the area we work in now.
Sunday, November 10th, 2019
Worlds of scarcity are made out of things. Worlds of abundance are made out of dependencies. That’s the software playbook: find a system made of costly, redundant objects; and rearrange it into a fast, frictionless system made of logical dependencies. The delta in performance is irresistible, and dependencies are a compelling building block: they seem like just a piece of logic, with no cost and no friction. But they absolutely have a cost: the cost is complexity, outsourced agency, and brittleness. The cost of ownership is up front and visible; the cost of access is back-dated and hidden.
Tuesday, October 15th, 2019
Facebook and even Instagram are at odds with the principles of the open web.
Wednesday, September 18th, 2019
We choose whether our work stays alive on the internet. As long as we keep our hosting active, our site remains online. Compare that to social media platforms that go public one day and bankrupt the next, shutting down their app and your content along with it.
But the real truth is that as long as we’re putting our work in someone else’s hands, we forfeit our ownership over it. When we create our own website, we own it – at least to the extent that the internet, beautiful in its amorphous existence, can be owned.
Thursday, September 5th, 2019
I know a number of people who blog as a way to express themselves, for expression’s sake, rather than for anyone else wanting to read it. It’s a great way to have a place to “scream into the void” and share your thoughts.
Thursday, August 22nd, 2019
The best time to make a personal website is 20 years ago. The second best time to make a personal website is now.
Chris offers some illustrated advice:
- Define the purpose of your site
- Organize your content
- Look for inspiration
- Own your own domain name
- Build your website
Friday, June 7th, 2019
Friday, May 31st, 2019
This is very handy! Export your data from Ev’s blog and then import it into a static site generator of your choice.
You may have noticed the recent movement of people looking to get off Medium. Most of us are motivated by a desire to own our content, have data portability and get more control over how/where our content is displayed and monetized. Most importantly many of us consider our blog/site to be a core part of our online identity and while Medium offers a fantastic writing experience it sacrifices other important values. Luckily there’s a modern approach to running your blog which aligns with these ideals, its called the JAMstack and its all around us.
Tuesday, May 21st, 2019
This is a really great, balanced profile of the Indie Web movement. There’s thoughtful criticism alongside some well-deserved praise:
If we itemize the woes currently afflicting the major platforms, there’s a strong case to be made that the IndieWeb avoids them. When social-media servers aren’t controlled by a small number of massive public companies, the incentive to exploit users diminishes. The homegrown, community-oriented feel of the IndieWeb is superior to the vibe of anxious narcissism that’s degrading existing services.
Saturday, April 13th, 2019
Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.
There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.
Saturday, February 9th, 2019
After musing on newsletters, Craig shares how he’s feeling about Instagram and its ilk:
Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.
I’ve found this cycle has fomented another emotion beyond distrust, one I’ve felt most acutely in 2018: Disdain? (Feels too loaded.) Disappointment? (Too moralistic.) Wariness? (Yes!) Yes — wariness over the way social networks and the publishing platforms they provide shift and shimmy beneath our feet, how the algorithms now show posts of X quality first, or then Y quality first, or how, for example, Instagram seems to randomly show you the first image of a multi-image sequence or, no wait, the second.8
I try to be deliberate, and social networks seem more and more to say: You don’t know what you want, but we do. Which, to someone who, you know, gives a shit, is pretty dang insulting.
Wariness is insidious because it breeds weariness. A person can get tired just opening an app these days. Unpredictable is the last thing a publishing platform should be but is exactly what these social networks become. Which can make them great marketing tools, but perhaps less-than-ideal for publishing.
Thursday, September 13th, 2018
This is something I struggle to articulate to friends who are suffering because they feel tied to silos like Facebook and Twitter:
What self-publishing does is provide me a choice, which makes me feel good. I feel like I can step away from platforms at will and I don’t feel as shackled as I have done previously.
Wednesday, September 5th, 2018
Harsh but fair words about Google AMP.
Google has built their entire empire on the backs of other people’s effort. People use Google to find content on the web. Google is just a doorman, not the destination. Yet the search engine has epic delusions of grandeur and has started to believe they are the destination, that they are the gatekeepers of the web, that they should dictate how the web evolves.
Take your dirty paws off our web, Google. It’s not your plaything, it belongs to everyone.
Sunday, September 2nd, 2018
I’m telling you this stuff is often too important and worthy to be owned by an algorithm and lost in the stream.
Monday, May 21st, 2018
It is common to refer to universally popular social media sites like Facebook, Instagram, Snapchat, and Pinterest as “walled gardens.” But they are not gardens; they are walled industrial sites, within which users, for no financial compensation, produce data which the owners of the factories sift and then sell. Some of these factories (Twitter, Tumblr, and more recently Instagram) have transparent walls, by which I mean that you need an account to post anything but can view what has been posted on the open Web; others (Facebook, Snapchat) keep their walls mostly or wholly opaque. But they all exercise the same disciplinary control over those who create or share content on their domain.
Professor Alan Jacobs makes the case for the indie web:
We need to revivify the open Web and teach others—especially those who have never known the open Web—to learn to live extramurally: outside the walls.
What do I mean by “the open Web”? I mean the World Wide Web as created by Tim Berners-Lee and extended by later coders. The open Web is effectively a set of protocols that allows the creating, sharing, and experiencing of text, sounds, and images on any computer that is connected to the Internet and has installed on it a browser that can interpret information encoded in conformity with these protocols.
This resonated strongly with me:
To teach children how to own their own domains and make their own websites might seem a small thing. In many cases it will be a small thing. Yet it serves as a reminder that the online world does not merely exist, but is built, and built to meet the desires of certain very powerful people—but could be built differently.