Tags: pattern

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Saturday, November 18th, 2017

Hooked and booked

At Booking.com, they do a lot of A/B testing.

At Booking.com, they’ve got a lot of dark patterns.

I think there might be a connection.

A/B testing is a great way of finding out what happens when you introduce a change. But it can’t tell you why.

The problem is that, in a data-driven environment, decisions ultimately come down to whether something works or not. But just because something works, doesn’t mean it’s a good thing.

If I were trying to convince you to buy a product, or use a service, one way I could accomplish that would be to literally put a gun to your head. It would work. Except it’s not exactly a good solution, is it? But if we were to judge by the numbers (100% of people threatened with a gun did what we wanted), it would appear to be the right solution.

When speaking about A/B testing at Booking.com, Stuart Frisby emphasised why it’s so central to their way of working:

One of the core principles of our organisation is that we want to be very customer-focused. And A/B testing is really a way for us to institutionalise that customer focus.

I’m not so sure. I think A/B testing is a way to institutionalise a focus on business goals—increasing sales, growth, conversion, and all of that. Now, ideally, those goals would align completely with the customer’s goals; happy customers should mean more sales …but more sales doesn’t necessarily mean happy customers. Using business metrics (sales, growth, conversion) as a proxy for customer satisfaction might not always work …and is clearly not the case with many of these kinds of sites. Whatever the company values might say, a company’s true focus is on whatever they’re measuring as success criteria. If that’s customer satisfaction, then the company is indeed customer-focused. But if the measurements are entirely about what works for sales and conversions, then that’s the real focus of the company.

I’m not saying A/B testing is bad—far from it! (although it can sometimes be taken to the extreme). I feel it’s best wielded in combination with usability testing with real users—seeing their faces, feeling their frustration, sharing their joy.

In short, I think that A/B testing needs to be counterbalanced. There should be some kind of mechanism for getting the answer to “why?” whenever A/B testing provides to the answer to “what?” In-person testing could be one way of providing that balance. Or it could be somebody’s job to always ask “why?” and determine if a solution is qualitatively—and not just quantitatively—good. (And if you look around at your company and don’t see anyone doing that, maybe that’s a role for you.)

If there really is a connection between having a data-driven culture of A/B testing, and a product that’s filled with dark patterns, then the disturbing conclusion is that dark patterns work …at least in the short term.

Thursday, November 16th, 2017

The Burden of Precision | Daniel T. Eden, Designer

I think Dan is on to something here—design tools that offer pixel perfection at an early stage are setting us up for disappointment and frustration. Broad brushstrokes early on, followed by more precise tinkering later, feels like a more sensible approach.

With the help of a robust and comprehensive design system, I am certain that we could design in much broader strokes, and concentrate on making the finished product, rather than our design outputs, highly precise and reflective of our ideal.

Wednesday, November 15th, 2017

Design Guidelines — The way products are built.

A collection of publicly available design systems, pattern libraries, and interface guidelines.

Tuesday, November 7th, 2017

Collapsible Sections

The latest edition of Heydon’s Inclusive Components is absolutely fantastic! The pattern itself—toggling sections of content—is quite straightforward, but then there’s a masterclass in how to create a web component that still allows the content to be accessible in older browsers. The key, as ever, is progressive enhancement:

Whether implemented through web components or not, progressive enhancement not only ensures the interface is well-structured and robust. As we’ve seen here, it can also simplify the editorial process. This makes developing the application and its content more inclusive.

Thursday, November 2nd, 2017

Building Flexible Design Systems // Speaker Deck

The slides from Yesenia’s talk on scenario-driven design.

Wednesday, November 1st, 2017

Distilling How We Think About Design Systems

Advice on building design systems:

  • If you can avoid being ambiguous, please do.
  • Favor common understanding over dictionary correctness.
  • Make great operations a priority.
  • Don’t get trapped in defining things instead of explaining things.

Sunday, October 22nd, 2017

Pattern Libraries, Performance, and Progressive Web Apps

Ever since its founding in 2005, Clearleft has been laser-focused on user experience design.

But we’ve always maintained a strong front-end development arm. The front-end development work at Clearleft is always in service of design. Over the years we’ve built up a wealth of expertise on using HTML, CSS, and JavaScript to make better user experiences.

Recently we’ve been doing a lot of strategic design work—the really in-depth long-term engagements that begin with research and continue through to design consultancy and collaboration. That means we’ve got availability for front-end development work. Whether it’s consultancy or production work you’re looking for, this could be a good opportunity for us to work together.

There are three particular areas of front-end expertise we’re obsessed with…

Pattern Libraries

We caught the design systems bug years ago, way back when Natalie started pioneering pattern libraries as our primary deliverable (or pattern portfolios, as we called them then). This approach has proven effective time and time again. We’ve spent years now refining our workflow and thinking around modular design. Fractal is the natural expression of this obsession. Danielle and Mark have been working flat-out on version 2. They’re very eager to share everything they’ve learned along the way …and help others put together solid pattern libraries.

Danielle Huntrods Mark Perkins

Performance

Thinking about it, it’s no surprise that we’re crazy about performance at Clearleft. Like I said, our focus on user experience, and when it comes to user experience on the web, nothing but nothing is more important than performance. The good news is that the majority of performance fixes can be done on the front end—images, scripts, fonts …it’s remarkable how much a good front-end overhaul can make to the bottom line. That’s what Graham has been obsessing over.

Graham Smith

Progressive Web Apps

Over the years I’ve found myself getting swept up in exciting new technologies on the web. When Clearleft first formed, my head was deep into DOM Scripting and Ajax. Half a decade later it was HTML5. Now it’s service workers. I honestly think it’s a technology that could be as revolutionary as Ajax or HTML5 (maybe I should write a book to that effect).

I’ve been talking about service workers at conferences this year, and I can’t hide my excitement:

There’s endless possibilities of what you can do with this technology. It’s very powerful.

Combine a service worker with a web app manifest and you’ve got yourself a Progressive Web App. It’s not just a great marketing term—it’s an opportunity for the web to truly excel at delivering the kind of user experiences previously only associated with native apps.

Jeremy Keith

I’m very very keen to work with companies and organisations that want to harness the power of service workers and Progressive Web Apps. If that’s you, get in touch.

Whether it’s pattern libraries, performance, or Progressive Web Apps, we’ve got the skills and expertise to share with you.

Thursday, October 19th, 2017

Design Systems | susan jean robertson

Susan reviews Alla’s superb book on design systems:

If you’re interested in or wanting to create a design system or improve the one you have or get buy in to take your side project at work and make it part of the normal work flow, read this book. And even better, get your colleagues to do the same, so you’ll have a shared understanding before you begin the hard work to build your own system.

Susan also published her highlights from the book. I really like that!

Wednesday, October 4th, 2017

18F: Digital service delivery | Building a large-scale design system: How we created a design system for the U.S. government

Maya Benari provides an in-depth walkthrough of 18F’s mission to create a consistent design system for many, many different government sites.

When building out a large-scale design system, it can be hard to know where to start. By focusing on the basics, from core styles to coding conventions to design principles, you can create a strong foundation that spreads to different parts of your team.

There’s an interface inventory, then mood boards, then the work starts on typography and colour, then white space, and finally the grid system.

The lessons learned make for good design principles:

  • Talk to the people
  • Look for duplication of efforts
  • Know your values
  • Empower your team
  • Start small and iterate
  • Don’t work in a vacuum
  • Reuse and specialize
  • Promote your system
  • Be flexible

Friday, September 29th, 2017

Photon Design System

Most design systems I link to are for websites, so interesting to see this one for a web browser: Firefox.

There are guidelines for tone of voice and motion design as well as the usual guidelines for typography, colour, and interface elements.

Thursday, September 21st, 2017

My foreword for Design Systems. — Ethan Marcotte

Ethan’s foreword for Alla’s brilliant book.

(I know the book is brilliant because I was reviewer throughout. Pre-order it now.)

Tuesday, September 19th, 2017

Infusion: An Inclusive Documentation Builder

Two of my favourite things together at last: pattern libraries and service workers. Infusion is a tool for generating pattern libraries that also work offline.

Thinking about it, it makes total sense that a pattern library should be a progressive web app.

Wednesday, August 23rd, 2017

Integrating Animation into a Design System · An A List Apart Article

Alla looks at ways of documenting animations into a pattern library. I tell ya, her book is going to be unmissable!

Sunday, August 20th, 2017

Patterns Day 2017 | Flickr

Marc took some great pictures at Patterns Day.

In the break

Saturday, August 12th, 2017

I made a style guide for my personal web site and you should too.—zachleat.com

Here’s Zach’s style guide. But the real reason I’m linking to this is his lovely description of having a personal website that grows over time:

As my own little corner of the web unceremoniously turned ten years old this year, it’s really starting to feel more like a garden than a piece of software. I certainly enjoy tending to it. I can plant what I like and with proper care it can grow into something useful.

Wednesday, August 9th, 2017

Patterns Day 2017: Paul Lloyd on Vimeo

Paul pulls no punches in this rousing talk from Patterns Day.

The transcript is on his site.

Thursday, August 3rd, 2017

Patterns Day 2017: Alice Bartlett on Vimeo

At Patterns Day, Alice shared what she has learned from shepherding the Origami project within the Financial Times.

Monday, July 31st, 2017

Tooltips & Toggletips

Another great deep dive by Heydon into a single interface pattern. This time it’s the tooltip, and its cousin, the toggletip.

There’s some great accessibility advice in here.

Saturday, July 29th, 2017

Patterns Day 2017: Jina Anne on Vimeo

Jina invented an entirely new genre for her Patterns Day talk—autobiographical fantasy.

Thursday, July 27th, 2017

Testing the accessibility of pattern libraries

Riffing on Rachel’s talk at Patterns Day:

At the Patterns Day conference last month, Rachel Andrew mentioned something interesting about patterns. She said that working with reusable interface components, where each one has its own page, made her realise that those work quite well as isolated test cases. I feel this also goes for some accessibility tests: there is a number of criteria where isolation aids testing.

Hidde specifically singles out these patterns:

  • Collapsible (“Show/hide”)
  • Form field
  • Video player