Marc took some great pictures at Patterns Day.
Sunday, August 20th, 2017
Wednesday, August 9th, 2017
Thursday, August 3rd, 2017
At Patterns Day, Alice shared what she has learned from shepherding the Origami project within the Financial Times.
Saturday, July 29th, 2017
Jina invented an entirely new genre for her Patterns Day talk—autobiographical fantasy.
Thursday, July 27th, 2017
Riffing on Rachel’s talk at Patterns Day:
At the Patterns Day conference last month, Rachel Andrew mentioned something interesting about patterns. She said that working with reusable interface components, where each one has its own page, made her realise that those work quite well as isolated test cases. I feel this also goes for some accessibility tests: there is a number of criteria where isolation aids testing.
Hidde specifically singles out these patterns:
- Collapsible (“Show/hide”)
- Form field
- Video player
Monday, July 24th, 2017
Putting on a conference
It’s been a few weeks now since Patterns Day and I’m still buzzing from it. I might be biased, but I think it was a great success all ‘round—for attendees, for speakers, and for us at Clearleft organising the event.
I first had the idea for Patterns Day quite a while back. To turn the idea into reality meant running some numbers. Patterns Day wouldn’t have been possible without Alis. She did all the logistical work—the hard stuff—which freed me up to concentrate on the line-up. I started to think about who I could invite to speak, and at the same time, started looking for a venue.
I knew from the start that I wanted it to be one-day single-track conference in Brighton, much like Responsive Day Out. I knew I wouldn’t be able to use the Corn Exchange again—there’s extensive rebuilding going on there this year. I put together a shortlist of Brighton venues and Alis investigated their capacities and costs, but to be honest, I knew that I wanted to have it in the Duke Of York’s. I love that place, and I knew from attending FFconf that it makes for an excellent conference venue.
The seating capacity of the Duke Of York’s is quite a bit less than the Corn Exchange, so I knew the ticket price would have to be higher than that of Responsive Day Out. The Duke Of York’s isn’t cheap to rent for the day either (but worth every penny).
To calculate the ticket price, I had to figure out the overall costs:
- Venue hire,
- A/V hire,
- Printing costs (for name badges, or in this case, stickers),
- Payment provider commission—we use Stripe through the excellent Ti.to,
- Speaker’s travel,
- Speaker’s accommodation,
- Speaker’s dinner the evening before the event,
- Speaker’s payment.
Some conference organisers think they can skimp on that last part. Those conference organisers are wrong. A conference is nothing without its speakers. They are literally the reason why people buy tickets.
Because the speakers make or break a conference, there’s a real temptation to play it safe and only book people who are veterans. But then you’re missing out on a chance to boost someone when they’re just starting out with public speaking. I remember taking a chance on Alla a few years back for Responsive Day Out 3—she had never given a conference talk before. She, of course, gave a superb talk. Now she’s speaking at events all over the world, and I have to admit, it gives me a warm glow inside. When it came time for Patterns Day, Alla had migrated into the “safe bet” category—I knew she’d deliver the perfect closing keynote.
I understand why conference organisers feel like they need to play it safe. From their perspective, they’re already taking on a lot of risk in putting on a conference in the first place. It’s easy to think of yourself as being in a position of vulnerability—”If I don’t sell enough tickets, I’m screwed!” But I think it’s important to realise that you’re also in a position of power, whether you like it or not. If you’re in charge of putting together the line-up of a conference, that’s a big responsibility, not just to the attendees on the day, but to the community as a whole. It’s like that quote by Eliel Saarinen:
Always design a thing by considering it in its next larger context. A chair in a room, a room in a house, a house in an environment, an environment in a city plan.
Part of that responsibility to the wider community is representation. That’s why I fundamentally disagree with ppk when he says:
The other view would be that there should be 50% woman speakers. Although that sounds great I personally never believed in this argument. It’s based on the general population instead of the population of web developers, and if we’d extend that argument to its logical conclusion then 99.9% of the web development conference speakers should know nothing about web development, since that’s the rough ratio in the general population.
That makes it sound like a conference’s job is to represent the status quo. By that logic, the line-up should include plenty of bad speakers—after all, the majority of web developers aren’t necessarily good speakers. But of course that’s not how conferences work. They don’t represent typical ideas—quite the opposite. What’s the point of having an event that simply reinforces the general consensus? This isn’t Harrison Bergeron. You want a line-up that’s exceptional.
I don’t think conference organisers can shirk this issue and say “It’s out of my hands; I’m just reflecting the way things are.” The whole point of having a conference in the first place is to trigger some kind of change. If you’re not happy with the current make-up of the web community (and I most definitely am not), then a conference is the perfect opportunity to try to demonstrate an alternative. We do it with the subject matter of the talks—”Our code/process/tooling doesn’t have to be this way!”—and I think we should also apply that to the wider context: “Our culture doesn’t have to be this way!”
Passing up that chance isn’t just a missed opportunity, I think it’s also an abdication of responsibility. Believe me, I know that organising a conference is a lot of work, but that’s not a reason to cop out. On the contrary, it’s all the more reason to step up to the plate and try your damnedest to make a difference. Otherwise, why even have a conference?
Whenever the issue of diversity at conferences comes up, there is inevitably someone who says “All I care about is having the best speakers.” But if that were true, shouldn’t your conference (and every other conference) have exactly the same line-up every year?
The truth is that there are all sorts of factors that play into the choice of speakers. I think representation should be a factor, but that’s all it is—one factor of many. Is the subject matter relevant? That’s a factor. Do we already have someone on the line-up covering similar subject matter? That’s a factor. How much will it cost to get this speaker? That’s a factor. Is the speaker travelling from very far away? That’s a factor.
In the case of Patterns Day, I had to factor in the range of topics. I wanted a mixture of big-picture talks as well as hands-on nitty-gritty case studies. I also didn’t want it to be too developer-focused or too design-focused. I was aiming for a good mix of both.
In the end, I must admit that I am guilty of doing exactly what I’ve been railing against. I played it safe. I put together a line-up of speakers that I wanted to see, and that I knew with absolute certainty would deliver great presentations. There were plenty of potential issues for me to get stressed about in the run-up to the event, but the quality of the talks wasn’t one of them. On the one hand, I wish I had taken more chances with the line-up, but honestly, if I could do it over again, I wouldn’t change a thing.
Because I was trying to keep the ticket price as low as possible—and the venue hire was already a significant cost—I set myself the constraint of only having speakers from within the UK (Jina was the exception—she was going to come anyway as an attendee, so of course I asked her to speak). Knowing that the speaker’s travel costs would be low, I could plug the numbers into an algebraic formula for figuring out the ticket price:
costs ÷ seats = price
Add up all the costs and divide that total by the number of available seats to get the minimum ticket price.
In practice, you probably don’t want to have to sell absolutely every single ticket just to break even, so you set the price for a sales figure lower than 100%—maybe 80%, or 50% if you’re out to make a tidy profit (although if you’re out to make a tidy profit, I don’t think conferences are the right business to be in—ask any conference organiser).
Some conferences factor in money for sponsorship to make the event happen. I prefer to have sponsors literally sponsoring additions to the conference. In the case of Patterns Day, the coffee and pastries were sponsored by Deliveroo, and the videos were sponsored by Amazon. But sponsorship didn’t affect the pricing formula.
The Duke Of York’s has around 280 seats. I factored in about 30 seats for speakers, Clearlefties, and other staff. That left 250 seats available for attendees. But that’s not the number I plugged into the pricing formula. Instead, I chose to put 210 tickets on sale and figured out the ticket price accordingly.
What happened to the remaining 40 seats? The majority of them went to Codebar students and organisers. So if you bought a ticket for Patterns Day, you directly subsidised the opportunity for people under-represented in technology to attend. Thank you.
Speaking personally, I found that having the Codebar crew in attendance really made my day. They’re my heroes, and it meant the world to me that they were able to be there.
Friday, July 21st, 2017
Tuesday, July 18th, 2017
Time for another video from Patterns Day. Here’s Sareh Heidari walking us through Grandstand, the CSS framework at the BBC.
Friday, July 14th, 2017
The latest video from Patterns Day is up—Ellen’s superb philosophical presentation: Patterns in Language, Language in Patterns.
There’s so much packed into this one, it might take more than one viewing to take it all in.
Tuesday, July 11th, 2017
Patterns Day videos
Eleven days have passed since Patterns Day. I think I’m starting to go into withdrawal.
Fortunately there’s a way to re-live the glory. Video!
And remember, the audio is already online as a podcast.
The videos are coming! The videos are coming!
Here’s the first one: Laura Elizabeth opening the show at Patterns Day.
Wednesday, July 5th, 2017
A transcript of the superb talk that Ellen delivered at Patterns Day. So good!
Monday, July 3rd, 2017
Paul has published the slides and transcript of his knock-out talk at Patterns Day. This a must-read: superb stuff!
Design systems are an attempt to add a layer of logic and reasoning over a series decisions made by complex, irrational, emotional human beings. As such, they are subject to individual perspectives, biases, and aspirations.
How does the culture in which they are made effect the resulting design?
Sunday, July 2nd, 2017
Patterns Day is over. It was all I hoped it would be and more.
I’ve got that weird post-conference feeling now, where that all-consuming thing that was ahead of you is now behind you, and you’re not quite sure what to do. Although, comparatively speaking, Patterns Day came together pretty quickly. I announced it less than three months ago. It sold out just over a month later. Now it’s over and done with, it feels like a whirlwind.
The day itself was also somewhat whirlwind-like. It was simultaneously packed to the brim with great talks, and yet over in the blink of an eye. Everyone who attended seemed to have a good time, which makes me very happy indeed. Although, as I said on the day, while it’s nice that everyone came along, I put the line-up together for purely selfish reasons—it was my dream line-up of people I wanted to see speak.
Boy, oh boy, did they deliver the goods! Every talk was great. And I must admit, I was pleased with how I had structured the event. The day started and finished with high-level, almost philosophical talks; the mid section was packed with hands-on nitty-gritty practical examples.
Thanks to sponsorship from Amazon UK, Craig was videoing all the talks. I’ll get them online as soon as I can. But in the meantime, Drew got hold of the audio and made mp3s of each talk. They are all available in handy podcast form for your listening and huffduffing pleasure:
- Laura Elizabeth
- Ellen de Vries
- Sareh Heidari
- Rachel Andrew
- Alice Bartlett
- Jina Anne
- Paul Lloyd
- Alla Kholmatova
If you’re feeling adventurous, you can play the Patterns Day drinking game while you listen to the talks:
- Any time someone says “Lego”, take a drink,
- Any time someone references Chrisopher Alexander, take a drink,
- Any time someone says that naming things is hard, take a drink,
- Any time says “atomic design”, take a drink, and
- Any time says “Bootstrap”, puke the drink back up.
In between the talks, the music was provided courtesy of some Brighton-based artists
I began the day by predicting that Patterns Day would leave us with more questions than answers …but that they would be the right questions. I think that’s pretty much what happened. Quite a few people compared it to the first Responsive Day Out in tone. I remember a wave of relief flowing across the audience when Sarah opened the show by saying:
I think if we were all to be a little more honest when we talk to each other than we are at the moment, the phrase “winging it” would be something that would come up a lot more often. If you actually speak to people, not very many people have a process for this at the moment. Most of us are kind of winging it.
- This is hard.
- No one knows exactly what they’re doing.
- Nobody has figured this out yet.
Those sentiments were true of responsive design in 2013, and they’re certainly true of design systems in 2017. That’s why I think it’s so important that we share our experiences—good and bad—as we struggle to come to grips with these challenges. That’s why I put Patterns Day together. That’s also why, at the end of the day, I thanked everyone who has ever written about, spoken about, or otherwise shared their experience with design systems, pattern libraries, style guides, and components. And of course I made sure that everyone gave Anna a great big round of applause for her years of dedicated service—I wish she could’ve been there.
There were a few more “thank you”s at the end of the day, and all of them were heartfelt. Thank you to Felicity and everyone else at the Duke of York’s for the fantastic venue and making sure everything went so smoothly. Thank you to AVT for all the audio/visual wrangling. Thanks to Amazon for sponsoring the video recordings, and thanks to Deliveroo for sponsoring the tea, coffee, pastries, and popcorn (they’re hiring, by the way). Huge thanks to Alison and everyone from Clearleft who helped out on the day—Hana, James, Rowena, Chris, Benjamin, Seb, Jerlyn, and most especially Alis who worked behind the scenes to make everything go so smoothly. Thanks to Kai for providing copies of Offscreen Magazine for the taking. Thanks to Marc and Drew for taking lots of pictures. Thanks to everyone who came to Patterns Day, especially the students and organisers from Codebar Brighton—you are my heroes.
Most of all thank you, thank you, thank you, to the eight fantastic speakers who made Patterns Day so, so great—I love you all.
Great day at #PatternsDay, lots of design systems nerding out 👍— Tom Kiss 🦄 (@tomkiss) June 30, 2017
Fantastic time at #PatternsDay – so much insight from an incredible bunch of people!— Alex Edwards (@edwardsa_) June 30, 2017
10/10, would go again (and recommend!) 👍
So, yeah, had a great time at #PatternsDay. Lots of cool thoughts on how to organise front end patterns/components— James Hunter (@jadhunter) June 30, 2017
As predicted during the opening remarks: #PatternsDay raised a lot of questions – but I took many ideas and pointers with me. Glad I came. ✨— Markus Wegscheider (@recurving) June 30, 2017
A great blow-by-blow account of Patterns Day by Hidde.
If you were at Patterns Day and you liked the music that was playing during the breaks, here’s the playlist. All the artists are based in Brighton.
Friday, June 23rd, 2017
One week to Patterns Day
Patterns Day is one week from today—Friday, June 30th. I’m really looking forward to seeing you in Brighton.
If you’re arriving by train, the venue is a short walk away from the train station. The Duke Of York’s Picture House is at Preston Circus. You’ll recognise the building by its distinctive pair of artificial can-can legs emerging from the roof.
Registration starts at 9am. Show up with some ID, speak friend, and enter. Patterns Day is going to be a bit different to most conferences. Instead of getting a schwag bag and a name badge on a lanyard, you’re going to get a sticker to slap on yourself. The sticker identifies you as an attendee so please don’t lose it.
Once you’re registered, please help yourself to the free coffee, tea, and pastries. I’ll open up the show shortly before 10am with some introductory remarks, and then we’ll be all set for our first speaker at 10am. Here’s how the schedule is shaping up (but always subject to change):
There won’t be any conference WiFi. This is by design.
There’ll be a nice long lunch break from 12:30pm to 2pm. You’ll find plenty of tasty options in the neighbourhood. I’ve listed just a few on the Patterns Day website:
There’ll be more coffee and tea throughout the day, and maybe a nice bag of popcorn in the afternoon.
We’ll finish up before 5pm, at which point we can collectively retire to a nearby pub to continue our discussions. Or we can head to the seafront to douse our melting brains in the English channel. Let’s play it by ear.
I can’t wait to welcome you to Patterns Day, and I’m positively aquiver with anticipation of the talks we’re going to hear from the fantastic line-up of speakers: Laura, Ellen, Sareh, Rachel, Alice, Jina, Paul, and Alla.
See you soon!
Tuesday, June 13th, 2017
The schedule for Patterns Day
There are only seventeen more days until Patterns Day. Squee!
I’ve got a plan now for how the day is going to run. Here’s the plan:
There was a great response to my call for sponsors. Thanks to Amazon Video, we’ll have video recordings of all the talks. Thanks to Deliveroo, we’ll have coffee and tea throughout the day …and pastries in the morning! …and popcorn in the afternoon!!
You’re on your own for lunch. I’ve listed some options on the website, but I should add some more.
I have to say, looking at the schedule for the day, I’m very excited about this line-up. To say I’m looking forward to it would be quite the understatement. I can’t wait!
Monday, May 22nd, 2017
Sponsoring Patterns Day
It didn’t take long for Patterns Day to sell out (in the sense of the tickets all being sold; not in the sense of going mainstream and selling out to The Man).
I’m very pleased about the ticket situation. It certainly makes my life easier. Now I can concentrate on the logistics for the day, without having to worry about trying to flog tickets AKA marketing.
But I also feel bad. Some people who really, really wanted to come weren’t able to get tickets in time. This is usually because they work at a company where to have to get clearance for the time off, and the cost of the ticket. By the time the word came down from on high that they’ve got the green light, the tickets were already gone. That’s a real shame.
There is, however, a glimmer of hope on the horizon. There is one last chance to get tickets for Patterns Day, and that’s through sponsorship.
Here’s the deal: if I can get some things sponsored (like recordings of the talks, tea and coffee for the day, or an after-party), I can offer a few tickets in return. I can also offer your logo on the Patterns Day website, your logo on the slide between talks, and a shout-out on stage. But that’s pretty much it. I can’t offer a physical stand at the event—there just isn’t enough room. And I certainly can’t offer you a list of attendee details for your marketing list—that’s just wrong.
In order of priority, here’s what I would love to get sponsored, and here’s what I can offer in return:
- £2000: Sponsoring video recordings of the talks—4 tickets. This is probably the best marketing opportunity for your company; we can slap your logo at the start and end of each video when they go online.
- £2000: Sponsoring tea and coffee for attendees for the day—4 tickets. This is a fixed price, set by the venue.
- £2000+: Sponsoring an after-party near the conference—4 tickets. Ideally you’d take care of booking a venue for this, and you can go crazy decking it out with your branding. Two pubs right across from the conference venue have upstairs rooms you can book: The Joker, and The Hare And Hounds.
There you have it. There’s no room for negotiation, I’m afraid, but I think they’re pretty good deals. Remember, by sponsoring Patterns Day you’ll also have my undying gratitude, and the goodwill of all my peers coming to this event.
Reckon you can convince your marketing department? Drop me a line, let me know which sponsorship option you’d like to snap up, and those four tickets could be yours.
Friday, May 5th, 2017
Patterns Day speakers
Ticket sales for Patterns Day are going quite, quite briskly. If you’d like to come along, but you don’t yet have a ticket, you might want to remedy that. Especially when you hear about who else is going to be speaking…
Sareh Heidari works at the BBC building websites for a global audience, in as many as twenty different languages. If you want to know about strategies for using CSS at scale, you definitely want to hear this talk. She just stepped off stage at the excellent CSSconf EU in Berlin, and I’m so happy that Sareh’s coming to Brighton!
Patterns Day isn’t the first conference about design systems and pattern libraries on the web. That honour goes to the Clarity conference, organised by the brilliant Jina Anne. I was gutted I couldn’t make it to Clarity last year. By all accounts, it was excellent. When I started to form the vague idea of putting on an event here in the UK, I immediately contacted Jina to make sure she was okay with it—I didn’t want to step on her toes. Not only was she okay with it, but she really wanted to come along to attend. Well, never mind attending, I said, how about speaking?
I couldn’t be happier that Jina agreed to speak. She has had such a huge impact on the world of pattern libraries through her work with the Lightning design system, Clarity, and the Design Systems Slack channel.
The line-up is now complete. Looking at the speakers, I find myself grinning from ear to ear—it’s going to be an honour to introduce each and every one of them.
This is going to be such an excellent day of fun and knowledge. I can’t wait for June 30th!