How do we write, design, and code a link that works for everyone on every device? Let’s dive into the world of creating the perfect link, without making a pig’s breakfast of it.
Tuesday, March 21st, 2023
Monday, August 22nd, 2022
I really like this experiment that Jim is conducting on his own site. I might try to replicate it sometime!
Monday, January 24th, 2022
Don’t see making your own web page as a nostalgia, don’t participate in creating the netstalgia trend. What you make is a statement, an act of emancipation. You make it to continue a 25-year-old tradition of liberation.
Thursday, January 6th, 2022
Today, the distant future
It’s a bit of a cliché to talk about living in the future. It’s also a bit pointless. After all, any moment after the big bang is a future when viewed from any point in time before it.
Still, it’s kind of fun when a sci-fi date rolls around. Like in 2015 when we reached the time depicted in Back To The Future 2, or in 2019 when we reached the time of Blade Runner.
In 2022 we are living in the future of web standards. Again, technically, we’re always living in the future of any past discussion of web standards, but this year is significant …in a very insignificant way.
It all goes back to 2008 and an interview with Hixie, editor of the HTML5 spec at the WHATWG at the time. In it, he mentioned the date 2022 as the milestone for having two completely interoperable implementations.
The far more important—and ambitious—date was 2012, when HTML5 was supposed to become a Candidate Recommendation, which is standards-speak for done’n’dusted.
But the mere mention of the year 2022 back in the year 2008 was too much for some people. Jeff Croft, for example, completely lost his shit (Jeff had a habit of posting angry rants and then denying that he was angry or ranty, but merely having a bit of fun).
The whole thing was a big misunderstanding and soon irrelevant: talk of 2022 was dropped from HTML5 discussions. But for a while there, it was fascinating to see web designers and developers contemplate a year that seemed ludicriously futuristic. Jeff wrote:
God knows where I’ll be in 13 years. Quite frankly, I’ll be pretty fucking disappointed in myself (and our entire industry) if I’m writing HTML in 13 years.
That always struck me as odd. If I thought like that, I’d wonder what the point would be in making anything on the web to begin with (bear in mind that both my own personal website and The Session are now entering their third decade of life).
I had a different reaction to Jeff, as I wrote in 2010:
Many web developers were disgusted that such a seemingly far-off date was even being mentioned. My reaction was the opposite. I began to pay attention to HTML5.
But Jeff was far from alone. Scott Gilbertson wrote an angry article on Webmonkey:
If you’re thinking that planning how the web will look and work 13 years from now is a little bit ridiculous, you’re not alone.
Even if your 2022 ronc-o-matic web-enabled toaster (It slices! It dices! It browses! It arouses!) does ship with Firefox v22.3, will HTML still be the dominant language of web? Given that no one can really answer that question, does it make sense to propose a standard so far in the future?
(I’m re-reading that article in the current version of Firefox: 95.0.2.)
Two-thousand-twenty-two. That’s 14 years from now. Can any of us think that far? Wouldn’t our robot overlords, whether you welcome them or not, have taken over by then? Will the internet even matter then?
From the comments on Jeff’s post, there’s Corey Dutson:
2022: God knows what the Internet will look like at that point. Will we even have websites?
Dan Rubin, who has indeed successfully moved from web work to photography, wrote:
I certainly don’t intend to be doing “web work” by that time. I’m very curious to see where the web actually is in 14 years, though I can’t imagine that HTML5 will even get that far; it’ll all be obsolete before 2022.
Joshua Works made a prediction that’s worryingly close to reality:
I’ll be surprised if website-as-HTML is still the preferred method for moving around the tons of data we create, especially in the manner that could have been predicted in 2003 or even today. Hell, iPods will be over 20 years old by then and if everything’s not run as an iPhone App, then something went wrong.
Someone with the moniker Grand Caveman wrote:
In 2022 I’ll be 34, and hopefully the internet will be obsolete by then.
Perhaps the most level-headed observation came from Jonny Axelsson:
The world in 2022 will be pretty much like the world in 2009.
The world in 2009 is pretty much like 1996 which was pretty much like the world in 1983 which was pretty much like the world in 1970. Some changes are fairly sudden, others are slow, some are dramatic, others subtle, but as a whole “pretty much the same” covers it.
The Web in 2022 will not be dramatically different from the Web in 2009. It will be less hot and it will be less cool. The Web is a project, and as it succeeds it will fade out of our attention and into the background. We don’t care about things when they work.
Now that’s a sensible perspective!
So who else is looking forward to seeing what the World Wide Web is like in 2036?
I must remember to write a blog post then and link back to this one. I have no intention of trying to predict the future, but I’m willing to bet that hyperlinks will still be around in 14 years.
Tuesday, November 23rd, 2021
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Tuesday, August 31st, 2021
A wonderful bit of spelunking into the annals of software interfaces by Elise Blanchard.
Tuesday, July 20th, 2021
My last long-distance trip before we were all grounded by The Situation was to San Francisco at the end of 2019. I attended Indie Web Camp while I was there, which gave me the opportunity to add a little something to my website: an “on this day” page.
I’m glad I did. While it’s probably of little interest to anyone else, I enjoy scrolling back to see how the same date unfolded over the years.
’Sfunny, when I look back at older journal entries they’re often written out of frustration, usually when something in the dev world is bugging me. But when I look back at all the links I’ve bookmarked the vibe is much more enthusiastic, like I’m excitedly pointing at something and saying “Check this out!” I feel like sentiment analyses of those two sections of my site would yield two different results.
But when I scroll down through my “on this day” page, it also feels like descending deeper into the dark waters of linkrot. For each year back in time, the probability of a link still working decreases until there’s nothing but decay.
Too much has been lost already. The glue that holds humanity’s knowledge together is coming undone.
In one sense, linkrot is the price we pay for the web’s particular system of hypertext. We don’t have two-way linking, which means there’s no centralised repository of links which would be prohibitively complex to maintain. So when you want to link to something on the web, you just do it. An
a element with an
href attribute. That’s it. You don’t need to check with the owner of the resource you’re linking to. You don’t need to check with anyone. You have complete freedom to link to any URL you want to.
But it’s that same simple system that makes the act of linking a gamble. If the URL you’ve linked to goes away, you’ll have no way of knowing.
As I scroll down my “on this day” page, I come across more and more dead links that have been snapped off from the fabric of the web.
If I stop and think about it, it can get quite dispiriting. Why bother making hyperlinks at all? It’s only a matter of time until those links break.
And yet I still keep linking. I still keep pointing to things and saying “Check this out!” even though I know that over a long enough timescale, there’s little chance that the link will hold.
In a sense, every hyperlink on the World Wide Web is little act of hope. Even though I know that when I link to something, it probably won’t last, I still harbour that hope.
If hyperlinks are built on hope, and the web is made of hyperlinks, then in a way, the World Wide Web is quite literally made out of hope.
I like that.
Thursday, March 11th, 2021
A wonderful look at the kind of links we didn’t get on the World Wide Web.
From the memex and Xanadu right up to web mentions, this ticks all my boxes!
Wednesday, December 2nd, 2020
In 1990, the science fiction writer Douglas Adams produced a “fantasy documentary” for the BBC called Hyperland. It’s a magnificent paleo-futuristic artifact, rich in sideways predictions about the technologies of tomorrow.
I remember coming across a repeating loop of this documentary playing in a dusty corner of a Smithsonian museum in Washington DC. Douglas Adams wasn’t credited but I recognised his voice.
Hyperland aired on the BBC a full year before the World Wide Web. It is a prophecy waylaid in time: the technology it predicts is not the Web. It’s what William Gibson might call a “stub,” evidence of a dead node in the timeline, a three-point turn where history took a pause and backed out before heading elsewhere.
Here, Claire L. Evans uses Adams’s documentary as an opening to dive into the history of hypertext starting with Bush’s Memex, Nelson’s Xanadu and Engelbart’s oNLine System. But then she describes some lesser-known hypertext systems…
In 1985, the students at Brown who encountered Intermedia had never seen anything like it before in their lives. The system laid a world of information at their fingertips, saved them hours at the library, and helped them work through tangles of thought.
Tuesday, September 22nd, 2020
You might not think this is a big deal, and maybe it’s not, but I love the idea behind the indie web: a people-focused alternative to the corporate web. Seeing everything you’ve ever linked to in one place really drives home how much of the web’s content, made by individuals, is under corporate control and identity.
Friday, June 19th, 2020
What I love about the web is that it’s a hypertext. (Though in recent years it has mostly been used as a janky app delivery platform.)
I am very much enjoying Matt’s thoughts on linking, quoting, transclusion, and associative trails.
My blog is my laboratory workbench where I go through the ideas and paragraphs I’ve picked up along my way, and I twist them and turn them and I see if they fit together. I do that by narrating my way between them. And if they do fit, I try to add another piece, and then another. Writing a post is a process of experimental construction.
And then I follow the trail, and see where it takes me.
Thursday, December 12th, 2019
For a closed system, those kinds of open connections are deeply dangerous. If anyone on Instagram can just link to any old store on the web, how can Instagram — meaning Facebook, Instagram’s increasingly-overbearing owner — tightly control commerce on its platform? If Instagram users could post links willy-nilly, they might even be able to connect directly to their users, getting their email addresses or finding other ways to communicate with them. Links represent a threat to closed systems.
Anil Dash on the war on hyperlinks.
It may be presented as a cost-saving measure, or as a way of reducing the sharing of untrusted links. But it is a strategy, designed to keep people from the open web, the place where they can control how, and whether, someone makes money off of an audience. The web is where we can make sites that don’t abuse data in the ways that Facebook properties do.
Tuesday, September 17th, 2019
Click around the site a bit and you’ll find yourself tied to an endless string of hyperlinks, hopping from one page to the next, with no real rhyme or reason to tie them altogether. It is almost pure web id, unleashed structurally to engage your curiosity and make use of the web’s most primal feature: the link.
Saturday, April 6th, 2019
Ignore the ludicrously clickbaity title. This is a well-considered look at thirty years of linking on the World Wide Web.
Saturday, September 22nd, 2018
Monday, August 6th, 2018
This seventeen year old profile of Tim Berners-Lee is fascinating to read from today’s perspective.
Wednesday, July 11th, 2018
Links, tags, and feeds
A little while back, I switched from using Chrome as my day-to-day browser to using Firefox. I could feel myself getting a bit too comfortable with one particular browser, and that’s not good. I reckon it’s good to shake things up a little every now and then. Besides, there really isn’t that much difference once you’ve transferred over bookmarks and cookies.
Unfortunately I’m being bitten by this little bug in Firefox. It causes some of my bookmarklets to fail on certain sites with strict Content Security Policies (and CSPs shouldn’t affect bookmarklets). I might have to switch back to Chrome because of this.
I use bookmarklets throughout the day. There’s the Huffduffer bookmarklet, of course, for whenever I come across a podcast episode or other piece of audio that I want to listen to later. But there’s also my own home-rolled bookmarklet for posting links to my site. It doesn’t do anything clever—it grabs the title and URL of the currently open page and pre-populates a form in a new window, leaving me to add a short description and some tags.
If you’re reading this, then you’re familiar with the “journal” section of adactio.com, but the “links” section is where I post the most. Here, for example, are all the links I posted yesterday. It varies from day to day, but there’s generally a handful.
Should you wish to keep track of everything I’m linking to, there’s a twitterbot you can follow called @adactioLinks. It uses a simple IFTTT recipe to poll my RSS feed of links and send out a tweet whenever there’s a new entry.
Or you can drink straight from the source and subscribe to the RSS feed itself, if you’re still rocking it old-school. But if RSS is your bag, then you might appreciate a way to filter those links…
All my links are tagged. Heavily. This is because all my links are “notes to future self”, and all my future self has to do is ask “what would past me have tagged that link with?” when I’m trying to find something I previously linked to. I end up using my site’s URLs as an interface:
At the front-end gatherings at Clearleft, I usually wrap up with a quick tour of whatever I’ve added that week to:
Well, each one of those tags also has a corresponding RSS feed:
…and so on.
That means you can subscribe to just the links tagged with something you’re interested in. Here’s the full list of tags if you’re interested in seeing the inside of my head.
This also works for my journal entries. If you’re only interested in my blog posts about frontend development, you might want to subscribe to:
Here are all the tags from my journal.
You can even mix them up. For everything I’ve tagged with “typography”—whether it’s links, journal entries, or articles—the URL is:
The corresponding RSS feed is:
You get the idea. Basically, if something on my site is a list of items, chances are there’s a corresponding RSS feeds. Sometimes there might even be a JSON feed. Hack some URLs to see.
Meanwhile, I’ll be linking, linking, linking…
Monday, November 20th, 2017
An associative trail
Every now and then, I like to revisit Vannevar Bush’s classic article from the July 1945 edition of the Atlantic Monthly called As We May Think in which he describes a theoretical machine called the memex.
A memex is a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.
It consists of a desk, and while it can presumably be operated from a distance, it is primarily the piece of furniture at which he works. On the top are slanting translucent screens, on which material can be projected for convenient reading. There is a keyboard, and sets of buttons and levers. Otherwise it looks like an ordinary desk.
1945! Apart from its analogue rather than digital nature, it’s a remarkably prescient vision. In particular, there’s the idea of “associative trails”:
Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified. The lawyer has at his touch the associated opinions and decisions of his whole experience, and of the experience of friends and authorities.
Many decades later, Anne Washington ponders what a legal memex might look like:
My legal Memex builds a network of the people and laws available in the public records of politicians and organizations. The infrastructure for this vision relies on open data, free access to law, and instantaneously availability.
As John Sheridan from the UK’s National Archives points out, hypertext is the perfect medium for laws:
Despite the drafter’s best efforts to create a narrative structure that tells a story through the flow of provisions, legislation is intrinsically non-linear content. It positively lends itself to a hypertext based approach. The need for legislation to escape the confines of the printed form predates the all major innovators and innovations in hypertext, from Vannevar Bush’s vision in ” As We May Think“, to Ted Nelson’s coining of the term “hypertext”, through to and Berners-Lee’s breakthrough world wide web. I like to think that Nelson’s concept of transclusion was foreshadowed several decades earlier by the textual amendment (where one Act explicitly alters – inserts, omits or amends – the text of another Act, an approach introduced to UK legislation at the beginning of the 20th century).
That’s from a piece called Deeply Intertwingled Laws. The verb “to intertwingle” was another one of Ted Nelson’s neologisms.
There’s an associative trail from Vannevar Bush to Ted Nelson that takes some other interesting turns…
Picture a new American naval recruit in 1945, getting ready to ship out to the pacific to fight against the Japanese. Just as the ship as leaving the harbour, word comes through that the war is over. And so instead of fighting across the islands of the pacific, this young man finds himself in a hut on the Philippines, reading whatever is to hand. There’s a copy of The Atlantic Monthly, the one with an article called As We May Think. The sailor was Douglas Engelbart, and a few years later when he was deciding how he wanted to spend the rest of his life, that article led him to pursue the goal of augmenting human intellect. He gave the mother of all demos, featuring NLS, a working hypermedia system.
Later, thanks to Bill Atkinson, we’d get another system called Hypercard. It was advertised with the motto Freedom to Associate, in an advertising campaign that directly referenced Vannevar Bush.
And now I’m using the World Wide Web, a hypermedia system that takes in the whole planet, to create an associative trail. In this post, I’m linking (without asking anyone for permission) to six different sources, and in doing so, I’m creating a unique associative trail. And because this post has a URL (that won’t change), you are free to take it and make it part of your own associative trail on your digital memex.
Monday, January 25th, 2016
The ability to follow links down and around and through an idea, landing hours later on some random Wikipedia page about fungi you cannot recall how you discovered, is one of the great modes of the web. It is, I’ll go so far to propose, one of the great modes of human thinking.
Sunday, April 12th, 2015
Writers and artists have long been fascinated by the idea of an English eerie – ‘the skull beneath the skin of the countryside’. But for a new generation this has nothing to do with hokey supernaturalism – it’s a cultural and political response to contemporary crises and fears
I liked it a lot. One of the reasons I liked it was not just for the text of the writing, but the hypertext of the writing. Throughout the piece there are links off to other articles, books, and blogs. For me, this enriches the piece and it set me off down some rabbit holes of hyperlinks with fascinating follow-ups waiting at the other end.
Back in 2010, Scott Rosenberg wrote a series of three articles over the course of two months called In Defense of Hyperlinks:
They’re all well worth reading. The whole thing was kicked off with a well-rounded debunking of Nicholas Carr’s claim that hyperlinks harm text. Instead, Rosenberg finds that hyperlinks within a text embiggen the writing …providing they’re done well:
I see links as primarily additive and creative. Even if it took me a little longer to read the text-with-links, even if I had to work a bit harder to get through it, I’d come out the other side with more meat and more juice.
Links, you see, do so much more than just whisk us from one Web page to another. They are not just textual tunnel-hops or narrative chutes-and-ladders. Links, properly used, don’t just pile one “And now this!” upon another. They tell us, “This relates to this, which relates to that.”
The difference between a piece of writing being part of the web and a piece of writing being merely on the web is something I talked about a few years back in a presentation called Paranormal Interactivity at ‘round about the 15 minute mark:
Imagine if you were to take away all the regular text and only left the hyperlinks on Wikipedia, you could still get the gist, right? Every single link there is like a wormhole to another part of this “choose your own adventure” game that we’re playing every day on the web. I love that. I love the way that Wikipedia uses links.
That ability of the humble hyperlink to join concepts together lies at the heart of Tim Berners Lee’s World Wide Web …and Ted Nelson’s Project Xanudu, and Douglas Engelbart’s Dynamic Knowledge Environments, and Vannevar Bush’s idea of the Memex. All of those previous visions of a hyperlinked world were—in many ways—superior to the web. But the web shipped. It shipped with brittle, one-way linking, but it shipped. And now today anyone can create a connection between two ideas by linking to resources that represent those ideas. All you need is an HTML document that contains some
A elements with
href attributes, and a URL to act as that document’s address.
Like the one you’re accessing now.
Inventing the next twenty years, strategic foresight, fictional futurism and English rural magic: Warren Ellis attempts to convince you that they are all pretty much the same thing, and why it was very important that some people used to stalk around village hedgerows at night wearing iron goggles.
There is definitely the same feeling of “the eeriness of the English countryside” in Warren’s talk. If you haven’t listened to it yet, set aside some time. It is enticing and disquieting in equal measure …like many of the works linked to from the piece on the Guardian.
There’s another link I’d like to make, and it happens to be to another dConstruct speaker.
From that Guardian piece:
Yet state surveillance is no longer testified to in the landscape by giant edifices. Instead it is mostly carried out in by software programs running on computers housed in ordinary-looking government buildings, its sources and effects – like all eerie phenomena – glimpsed but never confronted.
I love being able to do this. I love being able to add strands to this world-wide web of ours. Not only can I say “this idea reminds me of another idea”, but I can point to both ideas. It’s up to you whether you follow those links.