Tags: posse



Wednesday, June 14th, 2017

The IndieWeb Movement Will Help People Control Their Own Web Presence?

A pretty good summary of some key indie web ideas.

Tuesday, May 30th, 2017

Checking in at Indie Web Camp Nuremberg

Once I finished my workshop on evaluating technology I stayed in Nuremberg for that weekend’s Indie Web Camp.

IndieWebCamp Nuremberg

Just as with Indie Web Camp Düsseldorf the weekend before, it was a fun two days—one day of discussions, followed by one day of making.

IndieWebCamp Nuremberg IndieWebCamp Nuremberg IndieWebCamp Nuremberg IndieWebCamp Nuremberg

I spent most of the second day playing around with a new service that Aaron created called OwnYourSwarm. It’s very similar to his other service, OwnYourGram. Whereas OwnYourGram is all about posting pictures from Instagram to your own site, OwnYourSwarm is all about posting Swarm check-ins to your own site.

Usually I prefer to publish on my own site and then push copies out to other services like Twitter, Flickr, etc. (POSSE—Publish on Own Site, Syndicate Elsewhere). In the case of Instagram, that’s impossible because of their ludicrously restrictive API, so I have go the other way around (PESOS—Publish Elsewhere, Syndicate to Own Site). When it comes to check-ins, I could do it from my own site, but I’d have to create my own databases of places to check into. I don’t fancy that much (yet) so I’m using OwnYourSwarm to PESOS check-ins.

The great thing about OwnYourSwarm is that I didn’t have to do anything. I already had the building blocks in place.

First of all, I needed some way to authenticate as my website. IndieAuth takes care of all that. All I needed was rel="me" attributes pointing from my website to my profiles on Twitter, Flickr, Github, or any other services that provide OAuth. Then I can piggyback on their authentication flow (this is also how you sign in to the Indie Web wiki).

The other step is more involved. My site needs to provide an API endpoint so that services like OwnYourGram and OwnYourSwarm can post to it. That’s where micropub comes in. You can see the code for my minimal micropub endpoint if you like. If you want to test your own micropub endpoint, check out micropub.rocks—the companion to webmention.rocks.

Anyway, I already had IndieAuth and micropub set up on my site, so all I had to do was log in to OwnYourSwarm and I immediately started to get check-ins posted to my own site. They show up the same as any other note, so I decided to spend my time at Indie Web Camp Nuremberg making them look a bit different. I used Mapbox’s static map API to show an image of the location of the check-in. What’s really nice is that if I post a photo on Swarm, that gets posted to my own site too. I had fun playing around with the display of photo+map on my home page stream. I’ve made a page for keeping track of check-ins too.

All in all, a fun way to spend Indie Web Camp Nuremberg. But when it came time to demo, the one that really impressed me was Amber’s. She worked flat out on her site, getting to the second level on IndieWebify.me …including sending a webmention to my site!

IndieWebCamp Nuremberg

Tuesday, January 3rd, 2017

Indie Microblogging: owning your short-form writing by Manton Reece — Kickstarter

Here’s an interesting Kickstarter project: a book about owning your notes (and syndicating them to Twitter) to complement the forthcoming micro.blog service.

Wednesday, November 2nd, 2016

A decade on Twitter

I wrote my first tweet ten years ago.

That’s the tweetiest of tweets, isn’t it? (and just look at the status ID—only five digits!)

Of course, back then we didn’t call them tweets. We didn’t know what to call them. We didn’t know what to make of this thing at all.

I say “we”, but when I signed up, there weren’t that many people on Twitter that I knew. Because of that, I didn’t treat it as a chat or communication tool. It was more like speaking into the void, like blogging is now. The word “microblogging” was one of the terms floating around, grasped by those of trying to get to grips with what this odd little service was all about.

Twenty days after I started posting to Twitter, I wrote about how more and more people that I knew were joining :

The usage of Twitter is, um, let’s call it… emergent. Whenever I tell anyone about it, their first question is “what’s it for?”

Fair question. But their isn’t really an answer. You send messages either from the website, your mobile phone, or chat. What you post and why you’d want to do it is entirely up to you.

I was quite the cheerleader for Twitter:

Overall, Twitter is full of trivial little messages that sometimes merge into a coherent conversation before disintegrating again. I like it. Instant messaging is too intrusive. Email takes too much effort. Twittering feels just right for the little things: where I am, what I’m doing, what I’m thinking.

“Twittering.” Don’t laugh. “Tweeting” sounded really silly at first too.

Now at this point, I could start reminiscing about how much better things were back then. I won’t, but it’s interesting to note just how different it was.

  • The user base was small enough that there was a public timeline of all activity.
  • The characters in your username counted towards your 140 characters. That’s why Tantek changed his handle to be simply “t”. I tried it for a day. I think I changed my handle to “jk”. But it was too confusing so I changed it back.
  • We weren’t always sure how to write our updates either—your username would appear at the start of the message, so lots of us wrote our updates in the third person present (Brian still does). I’m partial to using the present continuous. That was how I wrote my reaction to Chris’s weird idea for tagging updates.

I think about that whenever I see a hashtag on a billboard or a poster or a TV screen …which is pretty much every day.

At some point, Twitter updated their onboarding process to include suggestions of people to follow, subdivided into different categories. I ended up in the list of designers to follow. Anil Dash wrote about the results of being listed and it reflects my experience too. I got a lot of followers—it’s up to around 160,000 now—but I’m pretty sure most of them are bots.

There have been a lot of changes to Twitter over the years. In the early days, those changes were driven by how people used the service. That’s where the @-reply convention (and hashtags) came from.

Then something changed. The most obvious sign of change was the way that Twitter started treating third-party developers. Where they previously used to encourage and even promote third-party apps, the company began to crack down on anything that didn’t originate from Twitter itself. That change reflected the results of an internal struggle between the people at Twitter who wanted it to become an open protocol (like email), and those who wanted it to become a media company (like Yahoo). The media camp won.

Of course Twitter couldn’t possibly stay the same given its incredible growth (and I really mean incredible—when it started to appear in the mainstream, in films and on TV, it felt so weird: this funny little service that nerds were using was getting popular with everyone). Change isn’t necessarily bad, it’s just different. Your favourite band changed when they got bigger. South by Southwest changed when it got bigger—it’s not worse now, it’s just very different.

Frank described the changing the nature of Twitter perfectly in his post From the Porch to the Street:

Christopher Alexander made a great diagram, a spectrum of privacy: street to sidewalk to porch to living room to bedroom. I think for many of us Twitter started as the porch—our space, our friends, with the occasional neighborhood passer-by. As the service grew and we gained followers, we slid across the spectrum of privacy into the street.

I stopped posting directly to Twitter in May, 2014. Instead I now write posts on my site and then send a copy to Twitter. And thanks to the brilliant Brid.gy, I get replies, favourites and retweets sent back to my own site—all thanks to Webmention, which just become a W3C proposed recommendation.

It’s hard to put into words how good this feels. There’s a psychological comfort blanket that comes with owning your own data. I see my friends getting frustrated and angry as they put up with an increasingly alienating experience on Twitter, and I wish I could explain how much better it feels to treat Twitter as nothing more than a syndication service.

When Twitter rolls out changes these days, they certainly don’t feel like they’re driven by user behaviour. Quite the opposite. I’m currently in the bucket of users being treated to new @-reply behaviour. Tressie McMillan Cottom has written about just how terrible the new changes are. You don’t get to see any usernames when you’re writing a reply, so you don’t know exactly how many people are going to be included. And if you mention a URL, the username associated with that website may get added to the tweet. The end result is that you write something, you publish it, and then you think “that’s not what I wrote.” It feels wrong. It robs you of agency. Twitter have made lots of changes over the years, but this feels like the first time that they’re going to actively edit what you write, without your permission.

Maybe this is the final straw. Maybe this is the change that will result in long-time Twitter users abandoning the service. Maybe.

Me? Well, Twitter could disappear tomorrow and I wouldn’t mind that much. I’d miss seeing updates from friends who don’t have their own websites, but I’d carry on posting my short notes here on adactio.com. When I started posting to Twitter ten years ago, I was speaking (or microblogging) into the void. I’m still doing that ten years on, but under my terms. It feels good.

I’m not sure if my Twitter account will still exist ten years from now. But I’m pretty certain that my website will still be around.

And now, if you don’t mind…

I’m off to grab some lunch.

Tuesday, September 27th, 2016

From WordPress to Apple News, Instant Articles, and AMP - The Media Temple Blog

Chris runs through the process and pitfalls of POSSEing a site (like CSS Tricks) to Apple’s News app, Facebook’s Instant Articles, and Google’s AMP.

Hey, whatever you want. As long as…

  1. It’s not very much work
  2. The content’s canonical home is my website.

I just want people to read and like CSS-Tricks.

Sunday, May 29th, 2016

A little progress

I’ve got a fairly simple posting interface for my notes. A small textarea, an optional file upload, some checkboxes for syndicating to Twitter and Flickr, and a submit button.

Notes posting interface

It works fine although sometimes the experience of uploading a file isn’t great, especially if I’m on a slow connection out and about. I’ve been meaning to add some kind of Ajax-y progress type thingy for the file upload, but never quite got around to it. To be honest, I thought it would be a pain.

But then, in his excellent State Of The Gap hit parade of web technologies, Remy included a simple file upload demo. Turns out that all the goodies that have been added to XMLHttpRequest have made this kind of thing pretty easy (and I’m guessing it’ll be easier still once we have fetch).

I’ve made a little script that adds a progress bar to any forms that are POSTing data.

Feel free to use it, adapt it, and improve it. It isn’t using any ES6iness so there are some obvious candidates for improvement there.

It’s working a treat on my little posting interface. Now I can stare at a slowly-growing progress bar when I’m out and about on a slow connection.

Friday, May 20th, 2016

Owning my words and photos and audio bits – Colin Devroe

By publishing to my own web site first…

  • I feel like I’m curating a library rather than throwing loose papers into a raging torrent.
  • I have the ability to quickly move to another platform if I so wish
  • I can choose how things look and feel
  • I can track, or not track, any metric I’d like to
  • I can publish several different types of media: photos, audio
  • I can turn discussion on or off

Thursday, May 19th, 2016

Publishing Your Content Online and Syndicating it Elsewhere | W. Ian O’Byrne

A good introduction to the Indie Web approach:

This post was primarily directed at friends and colleagues that already blog in other spaces, and wonder why/how they would re-post content to Medium or elsewhere.

Owning my words

When I wrote a few words about progressive enhancement recently, I linked to Karolina’s great article The Web Isn’t Uniform. I was a little reluctant to link to it, not because of the content—which is great—but because of its location on Ev’s blog. I much prefer to link directly to people’s own websites (I have a hunch that those resources tend to last longer too) but I understand that Medium offers a nice low barrier to publishing.

That low barrier comes at a price. It means you have to put up with anyone and everyone weighing in with their own hot takes. The way the site works is that anyone who writes a comment on your article is effectively writing their own article—you don’t get to have any editorial control over what kind of stuff appears together with your words. There is very little in the way of community management once a piece is published.

Karolina’s piece attracted some particularly unsavoury snark—tech bros disagreeing in their brash bullying way. I linked to a few comments, leaving out the worst of the snark, but I couldn’t resist editorialising:

Ah, Medium! Where the opinions of self-entitled dudes flow like rain from the tech heavens.

I knew even when I was writing it that it was unproductive, itself a snarky remark. Two wrongs don’t make a right. But I wanted to acknowledge that not only was bad behaviour happening, but that I was seeing it, and I wasn’t ignoring it. I guess it was mostly intended for Karolina—I wanted to extend some kind of acknowledgment that the cumulative weight of those sneering drive-by reckons is a burden that no one should have to put up with.

I knew that when I wrote about Medium being “where the opinions of self-entitled dudes flow like rain from the tech heavens” that I would (rightly) get pushback, and sure enough, I did …on Medium. Not on Twitter or anywhere else, just Medium.

I syndicate my posts to Ev’s blog, so the free-for-all approach to commenting doesn’t bother me that much. The canonical URL for my words remains on my site under my control. But for people posting directly to Medium and then having to put up with other people casually shitting all over their words, it must feel quite disempowering.

I have a similar feeling with Twitter. I syndicate my notes there and if the service disappeared tomorrow, I wouldn’t shed any tears. There’s something very comforting in knowing that any snarky nasty responses to my words are only being thrown at copies. I know a lot of my friends are disheartened about the way that Twitter has changed in recent years. I wish I could articulate how much better it feels to only use Twitter (or Medium or Facebook) as a syndication tool, like RSS.

There is an equal and opposite reaction too. I think it’s easier to fling off some thoughtless remarks when you’re doing it on someone else’s site. I bet you that the discourse on Ev’s blog would be of a much higher quality if you could only respond from your own site. I find I’m more careful with my words when I publish here on adactio.com. I’m taking ownership of what I say.

And when I do lapse and write snarky words like “Ah, Medium! Where the opinions of self-entitled dudes flow like rain from the tech heavens.”, at least I’m owning my own snark. Still, I will endeavour to keep my snark levels down …but that doesn’t mean I’m going to turn a blind eye to bad behaviour.

Thursday, March 3rd, 2016

Create a Medium story from an RSS feed - IFTTT

If you’re thinking about syndicating to Medium from your own site, this is probably the simplest way to do it—let If This, Then That take care of faffing about with the API.

Friday, January 29th, 2016

Taking part in the IndieWeb

The slides from Calum’s presentation at Front-end London.

Tuesday, October 27th, 2015

A Jekyll generator for automatically crossposting to Medium

Aaron has created a nice straightforward way to allow to POSSE posts from your Jekyll website to Medium.

Sunday, October 18th, 2015

Syndicating to Medium

When I brainpuked my thoughts on Google’s AMP project, I finished up by saying it was one more option for the Indie Web approach to syndication:

When I publish something on adactio.com in HTML, it already gets syndicated to different places. This is the Indie Web idea of POSSE: Publish (on your) Own Site, Syndicate Elsewhere. As well as providing RSS feeds, I’ve also got Twitter bots that syndicate to Twitter. An If This, Then That script pushes posts to Facebook. And if I publish a photo, it goes to Flickr. Now that Medium is finally providing a publishing API, I’ll probably start syndicating articles there as well. The more, the merrier.

Until Medium provided an API, I didn’t see much point in Medium. Let me clarify: I didn’t see much point in it for me. I’ve already got a website where I can publish whatever I like. For someone who doesn’t have their own website, I guess Medium—like Facebook, Twitter, Tumblr, etc.—provides a place to publish. I think this is what people mean when they use the word “platform” in a digital—rather than a North Sea oil drilling—sense.

Publishing exclusively on somebody else’s site works pretty well right up until the day the platform turns out to be a trap door and disappears from under you.

But I’m really puzzled by people who already have their own website choosing to publish on Medium instead. A shiny content farm is still a content farm.

“It’s the reach!” I’m told. That makes me sad. The whole point of the World Wide Web is that everybody has an equal opportunity to share their thoughts. You don’t need to ask anyone for permission. The gatekeepers of the previous century—record labels, book publishers, film producers—can’t stop you from making whatever you want and putting it out there for the world to see. And thanks to the principle of net neutrality baked into the design of TCP/IP, no one gets preferential treatment.

Notice that I said “people who already have their own website choosing to publish on Medium instead.” That last bit is important. Using Medium to publish copies of what you’ve already published on your own site gives you the best of both worlds: ownership and reach. That’s what Kevin does, for example. And Jeffrey. Until recently that was quite a pain in the ass, requiring a manual copy’n’paste process.

Back when Medium first launched, Dave Winer said:

Let me enter the URL of something I write in my own space, and have it appear here as a first class citizen. Indistinguishable to readers from something written here.

It still isn’t quite that simple, but now that Medium has a publishing API, it’s relatively straightforward to syndicate copies of your posts to Medium at the moment you publish on your own site.

Here’s what I did…

First of all, I signed up for a Medium account. For the longest time, even this simple step was off-limits for me because Medium used to require authentication using Twitter. By itself, that’s not a problem. The problem was that Medium demanded write permissions for my Twitter account. Just say no.

Now it’s possible to sign up for Medium using email so that rudeness is less of an issue (although I’d really like to see Medium stop being so demanding when it comes to Twitter permissions, especially as the interface copy bends over backwards to promise that Medium would never post to Twitter on my behalf …so why ask for permission to do just that?).

Once I had a Medium account, I needed two pieces of secret information in order to use the API.

The first piece is an access token.

I went to my settings on Medium and scrolled all the way to the bottom to the heading “Integration tokens”. I entered a description (“Syndication from adactio.com”) and pressed the “Get integration token” button.

Now I could use that token to get the second piece of information: my user ID.

I opened up a browser tab and went to this URL: https://api.medium.com/v1/me?accessToken= …adding my new secret integration token to the end.

That returns a JSON response. One of the fields in the JSON object has the name “id”. The value of that field is my user ID on Medium.

With those two pieces of information, I could make an authenticated POST request using cURL. Here’s the PHP code I’m using. It’s probably terrible but please feel free to use it, copy it, fork it, or do anything else you want with it.

When I run that code, I get a JSON response back from Medium’s API. Assuming I get a successful response, I can store the URL of the Medium copy and link out to it from here. That copy on Medium has a corresponding link rel="canonical" in the head of the document pointing back here to adactio.com.

That’s pretty much it. I added a checkbox to my posting interface so that sending a copy of a post to Medium is just a toggle away. I’ll tick that checkbox when I post this. You could be reading this on my site or you could be reading the copy on Medium.

The code I wrote is pretty similar to how I post notes to Twitter and photos to Flickr. In fact, posting to Medium is more straightforward: Flickr requires three bits of secret information; Twitter requires four.

What would make this cross-posting with Medium really interesting would be if it could work in both directions. Then I’d be able to use the (very nice) writing interface on Medium to publish on adactio.com.

That’s not so far-fetched. I’ve already got a micropub endpoint here on my site (here’s the code). That’s how I’m able to use Instagram to post photos to my own site (using OwnYourGram). I let Instagram keep a copy of my photo. I’d be happy to let Medium keep a copy of my post.

We could make history:

We need to break out of the model where all these systems are monolithic and standalone. There’s art in each individual system, but there’s a much greater art in the union of all the systems we create.

Saturday, October 10th, 2015

AMPed up

Apple has Apple News. Facebook has Instant Articles. Now Google has AMP: Accelerated Mobile Pages.

The big players sure are going to a lot of effort to reinvent RSS.

That may sound like a flippant remark, but it’s not too far from the truth. In the case of Apple News, its current incarnation appears to be quite literally an RSS reader, at least until the unveiling of the forthcoming Apple News Format.

Google’s AMP project looks a little bit different to the offerings from Facebook and Apple. Rather than creating a proprietary format from scratch, it mandates a subset of HTML …with some proprietary elements thrown in (or, to use the more diplomatic parlance of the extensible web, custom elements).

The idea is that alongside the regular HTML version of your document, you provide a corresponding AMP HTML version. Because the AMP HTML version will be leaner and meaner, user agents can then grab the AMP HTML version and present that to the end user for a faster browsing experience.

So if an RSS feed is an alternate representation of a homepage or a listing of articles, then an AMP document is an alternate representation of a single article.

Now, my own personal take on providing alternate representations of documents is “Sure. Why not?” Here on adactio.com I provide RSS feeds. On The Session I provide RSS, JSON, and XML. And on Huffduffer I provide RSS, Atom, JSON, and XSPF, adding:

If you would like to see another format supported, share your idea.

Also, each individual item on Huffduffer has a corresponding oEmbed version (and, in theory, an RDF version)—an alternate representation of that item …in principle, not that different from AMP. The big difference with AMP is that it’s using HTML (of sorts) for its format.

All of this sounds pretty reasonable: provide an alternate representation of your canonical HTML pages so that user-agents (Twitter, Google, browsers) can render a faster-loading version …much like an RSS reader.

So should you start providing AMP versions of your pages? My initial reaction is “Sure. Why not?”

The AMP Project website comes with a list of frequently asked questions, which of course, nobody has asked. My own list of invented frequently asked questions might look a little different.

Will this kill advertising?

We live in hope.

Alas, AMP pages will still be able to carry advertising, but in a restricted form. No more scripts that track your movement across the web …unless the script is from an authorised provider, like say, Google.

But it looks like the worst performance offenders won’t be able to get their grubby little scripts into AMP pages. This is a good thing.

Won’t this kill journalism?

Of all the horrid myths currently in circulation, the two that piss me off the most are:

  1. Journalism requires advertising to survive.
  2. Advertising requires invasive JavaScript.

Put the two together and you get the gist of most of the chicken-littling articles currently in circulation: “Journalism requires invasive JavaScript to survive.”

I could argue against the first claim, but let’s leave that for another day. Let’s suppose for now that, sure, journalism requires advertising to survive. Fine.

It’s that second point that is fundamentally wrong. The idea that the current state of advertising is the only way of advertising is incredibly short-sighted and misguided. Invasive JavaScript is not a requirement for showing me an ad. Setting a cookie is not a requirement for showing me an ad. Knowing where I live, who my friends are, what my income level is, and where I’ve been on the web …none of these are requirements for showing me an ad.

It is entirely possible to advertise to me and treat me with respect at the same time. The Deck already does this.

And you know what? Ad networks had their chance. They had their chance to treat us with respect with the Do Not Track initiative. We asked them to respect our wishes. They told us get screwed.

Now those same ad providers are crying because we’re installing ad blockers. They can get screwed.


It is entirely possible to advertise within AMP pages …just not using blocking JavaScript.

For a nicely nuanced take on what AMP could mean for journalism, see Joshua Benton’s article on Nieman Lab—Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website.

Why not just make faster web pages?

Excellent question!

For a site like adactio.com, the difference between the regular HTML version of an article and the corresponding AMP version of the same article is pretty small. It’s a shame that I can’t just say “Hey, the current version of the article is the AMP version”, but that would require that I only use a subset of HTML and that I add some required guff to my page (including an unnecessary JavaScript file).

But for most of the news sites out there, the difference between their regular HTML pages and the corresponding AMP versions will be pretty significant. That’s because the regular HTML versions are bloated with third-party scripts, oversized assets, and cruft around the actual content.

Now it is in theory possible for these news sites to get rid of all those things, and I sincerely hope that they will. But that’s a big political struggle. I am rooting for developers—like the good folks at VOX—who have to battle against bosses who honestly think that journalism requires invasive JavaScript. Best of luck.

Along comes Google saying “If you want to play in our sandbox, you’re going to have to abide by our rules.” Those rules include performance best practices (for the most part—I take issue with some of the requirements, and I’ll go into that in more detail in a moment).

Now when the boss says “Slap a three megabyte JavaScript library on it so we can show a carousel”, the developers can only respond with “Google says No.”

When the boss says “Slap a ton of third-party trackers on it so we can monetise those eyeballs”, the developers can only respond with “Google says No.”

Google have used their influence like this before and it has brought them accusations of monopolistic abuse. Some people got very upset when they began labelling (and later ranking) mobile-friendly pages. Personally, I’ve got no issue with that.

In this particular case, Google aren’t mandating what you can and can’t do on your regular HTML pages; only what you can and can’t do on the corresponding AMP page.

Which brings up another question…

Will the AMP web kill the open web?

If we all start creating AMP versions of our pages, and those pages are faster than our regular HTML versions, won’t everyone just see the AMP versions without ever seeing the “full” versions?

Tim articulates a legitimate concern:

This promise of improved distribution for pages using AMP HTML shifts the incentive. AMP isn’t encouraging better performance on the web; AMP is encouraging the use of their specific tool to build a version of a web page. It doesn’t feel like something helping the open web so much as it feels like something bringing a little bit of the walled garden mentality of native development onto the web.

That troubles me. Using a very specific tool to build a tailored version of my page in order to “reach everyone” doesn’t fit any definition of the “open web” that I’ve ever heard.

Fair point. But I also remember that a lot of people were upset by RSS. They didn’t like that users could go for months at a time without visiting the actual website, and yet they were reading every article. They were reading every article in non-browser user agents in a format that wasn’t HTML. On paper that sounds like the antithesis of the open web, but in practice there was always something very webby about RSS, and RSS feed readers—it put the power back in the hands of the end users.

Some people chose not to play ball. They only put snippets in their RSS feeds, not the full articles. Maybe some publishers will do the same with the AMP versions of their articles: “To read more, click here…”

But I remember what generally tended to happen to the publishers who refused to put the full content in their RSS feeds. We unsubscribed.

Still, I share the concern that any one company—whether it’s Facebook, Apple, or Google—should wield so much power over how we publish on the web. I don’t think you have to be a conspiracy theorist to view the AMP project as an attempt to replace the existing web with an alternate web, more tightly controlled by Google (albeit a faster, more performant, tightly-controlled web).

My hope is that the current will flow in both directions. As well as publishers creating AMP versions of their pages in order to appease Google, perhaps they will start to ask “Why can’t our regular pages be this fast?” By showing that there is life beyond big bloated invasive web pages, perhaps the AMP project will work as a demo of what the whole web could be.

I’ve been playing around with the AMP HTML spec. It has some issues. The good news is that it’s open source and the project owners seem receptive to feedback.


No external JavaScript is allowed in an AMP HTML document. This covers third-party libraries, advertising and tracking scripts. This is A-okay with me.

The reasons given for this ban are related to performance and I agree with them completely. Big bloated JavaScript libraries are one of the biggest performance killers on the web. I’m happy to leave them at the door (although weirdly, web fonts—another big performance killer—are allowed in).

But then there’s a bit of an about-face. In order to have a valid AMP HTML page, you must include a piece of third-party JavaScript. In this case, the third party is Google and the JavaScript file is what handles the loading of assets.

This seems a bit strange to me; on the one hand claiming that third-party JavaScript is bad for performance and on the other, requiring some third-party JavaScript. As Justin says:

For me this is loading one thing too many… the AMP JS library. Surely the document itself is going to be faster than loading a library to try and make it load faster.

On the plus side, this third-party JavaScript is loaded asynchronously. It seems to mostly be there to handle the rendering of embedded content: images, videos, audio, etc.

Embedded content

If you want audio, video, or images on your page, you must use propriet… custom elements like amp-audio, amp-video, and amp-img. In the case of images, I can see how this is a way of getting around the browser’s lookahead pre-parser (although responsive images also solve this problem). In the case of audio and video, the standard audio and video elements already come with a way of specifying preloading behaviour using the preload attribute. Very odd.

Justin again:

I’m not sure if this is solving anything at the moment that we’re not already fixing with something like responsive images.

To use amp-img for images within the flow of a document, you’ll need to specify the dimensions of the image. This makes sense from a rendering point of view—knowing the width and height ahead of time avoids repaints and reflows. Alas, in many of the cases here on adactio.com, I don’t know the dimensions of the images I’m including. So any of my AMP HTML pages that include images will be invalid.

Overall, the way that AMP HTML handles embedded content looks like a whole lot of wheel reinvention. I like the idea of providing custom elements as an option for authors. I hate the idea of making them a requirement.


If you want to provide metadata about your document, AMP HTML currently requires the use of Google’s Schema.org vocabulary. This has a big whiff of vendor lock-in to it. I’ve flagged this up as an issue and Aaron is pushing a change so hopefully this will be resolved soon.


In its initial release, the AMP HTML spec came with some nasty surprises for accessibility. The biggest is probably the requirement to include this in your viewport meta element:


Yowzers! That’s some slap in the face to decent web developers everywhere. Fortunately this has been flagged up and I’m hoping it will be fixed soon.

If it doesn’t get fixed, it’s quite a non-starter. It beggars belief that Google would mandate to authors that they must make their pages inaccessible to pinch/zoom. I would hope that many developers would rebel against such a draconian injunction. If that happens, it’ll be interesting to see what becomes of those theoretically badly-formed AMP HTML documents. Technically, they will fail validation, but for very good reason. Will those accessible documents be rejected?

Please get involved on this issue if this is important to you (hint: this should be important to you).

There are a few smaller issues. Initially the :focus pseudo-class was disallowed in author CSS, but that’s being fixed.

Currently AMP HTML documents must have this line:

<style>body {opacity: 0}</style><noscript><style>body {opacity: 1}</style></noscript>


That’s a horrible conflation of JavaScript availability and CSS. It’s being fixed though, and soon all the opacity jiggery-pokery will only happen via JavaScript, which will be a big improvement: it should either all happen in CSS or all happen in JavaScript, but not the current mixture of the two.


The AMP HTML version of your page is not the canonical version. You can specify where the real HTML version of your document is by using rel="canonical". Great!

But how do you link from your canonical page out to the AMP HTML version? Currently you’re supposed to use rel="amphtml". No, they haven’t checked the registry. Again. I’ll go in and add it.

In the meantime, I’m also requesting that the amphtml value can be combined with the alternate value, seeing as rel values can be space separated:

rel="alternate amphtml" type="text/html"

See? Not that different to RSS:

rel="alterate" type="application/rss+xml"


When I publish something on adactio.com in HTML, it already gets syndicated to different places. This is the Indie Web idea of POSSE: Publish (on your) Own Site, Syndicate Elsewhere. As well as providing RSS feeds, I’ve also got Twitter bots that syndicate to Twitter. An If This, Then That script pushes posts to Facebook. And if I publish a photo, it goes to Flickr. Now that Medium is finally providing a publishing API, I’ll probably start syndicating articles there as well. The more, the merrier.

From that perspective, providing AMP HTML pages feels like just one more syndication option. If it were the only option, and I felt compelled to provide AMP versions of my content, I’d be very concerned. But for now, I’ll give it a whirl and see how it goes.

Here’s a bit of PHP I’m using to convert a regular piece of HTML into AMP HTML—it’s horrible code; it uses regular expressions on HTML which, as we all know, will summon the Elder Gods.

Tuesday, July 14th, 2015

Indie Web Camp Brighton 2015

Indie Web Camp Brighton 2015 is a wrap, and what a fun weekend it turned out to be.

I was really pleased with the turnout; not just the number of people who came along—many of them from very far afield—but also the range of skill levels and backgrounds represented. What a lovely bunch!

Indie Web Camp Brighton group photo

We kicked off the first day with a show’n’tell: people demoed their sites, showed their posting interfaces, and talked about what they’d like to improve. That sparked plenty of ideas for the afternoon discussions. But in between we had a nice long lunch break—it was a lovely sunny day in Brighton so we took full advantage of the sun, the street food, and the ice cream.

We wrapped up the first day around 5pm and I immediately dashed off to start loading in and sound checking for a Salter Cane gig that evening. That turned out to be a lot of fun—the audience were great—but I was completely knackered by the end of the day.

The weather on Sunday was far gloomier, but that was okay—we spent the whole day indoors anyway, coding and hacking away at stuff. Quite a few people were adding h-entry and h-card to their sites so I helped them out whenever I could. Meanwhile I was working on trying to get an SMS interface to my site working using the Twilio API.

The actual coding part went pretty quickly, but then I hit a wall. Whenever Twilio tried to reach a URL on my site, it would time out with a 504 error. I couldn’t figure out what was going on. On a hunch, I tried sending it to a subdomain that wasn’t being served over HTTPS. That worked fine. Now, I can’t imagine that Twilio is actually unable to work with secure endpoints, so it must be something to do with the way that I’ve enabled HTTPS on my domain. Anyway, the HTTP subdomain solution worked, and eleven minutes before demo time I finally had something to show.

We finished the day and the event with the quickfire demos. As always, there was some really impressive stuff—it’s quite amazing how much can get done in such a short space of time. Then we tidied up and headed across the street to the pub for a well-deserved pint.

All in all, a great weekend.

Tuesday, October 21st, 2014

Indie web building blocks

I was back in Nürnberg last week for the second border:none. Joschi tried an interesting format for this year’s event. The first day was a small conference-like gathering with an interesting mix of speakers, but the second day was much more collaborative, with people working together in “creator units”—part workshop, part round-table discussion.

I teamed up with Aaron to lead the session on all things indie web. It turned out to be a lot of fun. Throughout the day, we introduced the little building blocks, one by one. By the end of the day, it was amazing to see how much progress people made by taking this layered approach of small pieces, loosely stacked.


The first step is: do you have a domain name?

Okay, next step: are you linking from that domain to other profiles of you on the web? Twitter, Instagram, Github, Dribbble, whatever. If so, here’s the first bit of hands-on work: add rel="me" to those links.

<a rel="me" href="https://twitter.com/adactio">Twitter</a>
<a rel="me" href="https://github.com/adactio">Github</a>
<a rel="me" href="https://www.flickr.com/people/adactio">Flickr</a>

If you don’t have any profiles on other sites, you can still mark up your telephone number or email address with rel="me". You might want to do this in a link element in the head of your HTML.

<link rel="me" href="mailto:jeremy@adactio.com" />
<link rel="me" href="sms:+447792069292" />


As soon as you’ve done that, you can make use of IndieAuth. This is a technique that demonstrates a recurring theme in indie web building blocks: take advantage of the strengths of existing third-party sites. In this case, IndieAuth piggybacks on top of the fact that many third-party sites have some kind of authentication mechanism, usually through OAuth. The fact that you’re “claiming” a profile on a third-party site using rel="me"—and the third-party profile in turn links back to your site—means that we can use all the smart work that went into their authentication flow.

You can see IndieAuth in action by logging into the Indie Web Camp wiki. It’s pretty nifty.

If you’ve used rel="me" to link to a profile on something like Twitter, Github, or Flickr, you can authenticate with their OAuth flow. If you’ve used rel="me" for your email address or phone number, you can authenticate by email or SMS.


Next question: are you publishing stuff on your site? If so, mark it up using h-entry. This involves adding a few classes to your existing markup.

<article class="h-entry">
  <div class="e-content">
    <p>Having fun with @aaronpk, helping @border_none attendees mark up their sites with rel="me" links, h-entry classes, and webmention endpoints.</p>
  <time class="dt-published" datetime="2014-10-18 08:42:37">8:42am</time>

Now, the reason for doing this isn’t for some theoretical benefit from search engines, or browsers, but simply to make the content you’re publishing machine-parsable (which will come in handy in the next steps).

Aaron published a note on his website, inviting everyone to leave a comment. The trick is though, to leave a comment on Aaron’s site, you need to publish it on your own site.


Here’s my response to Aaron’s post. As well as being published on my own site, it also shows up on Aaron’s. That’s because I sent a webmention to Aaron.

Webmention is basically a reimplementation of pingback, but without any of the XML silliness; it’s just a POST request with two values—the URL of the origin post, and the URL of the response.

My site doesn’t automatically send webmentions to any links I reference in my posts—I should really fix that—but that’s okay; Aaron—like me—has a form under each of his posts where you can paste in the URL of your response.

This is where those h-entry classes come in. If your post is marked up with h-entry, then it can be parsed to figure out which bit of your post is the body, which bit is the author, and so on. If your response isn’t marked up as h-entry, Aaron just displays a link back to your post. But if it is marked up in h-entry, Aaron can show the whole post on his site.

Okay. By this point, we’ve already come really far, and all people had to do was edit their HTML to add some rel attributes and class values.

For true site-to-site communication, you’ll need to have a webmention endpoint. That’s a bit trickier to add to your own site; it requires some programming. Here’s my minimum viable webmention that I wrote in PHP. But there are plenty of existing implentations you can use, like this webmention plug-in for WordPress.

Or you could request an account on webmention.io, which is basically webmention-as-a-service. Handy!

Once you have a webmention endpoint, you can point to it from the head of your HTML using a link element:

<link rel="mention" href="https://adactio.com/webmention" />

Now you can receive responses to your posts.

Here’s the really cool bit: if you sign up for Bridgy, you can start receiving responses from third-party sites like Twitter, Facebook, etc. Bridgy just needs to know who you are on those networks, looks at your website, and figures everything out from there. And it automatically turns the responses from those networks into h-entry. It feels like magic!

Here are responses from Twitter to my posts, as captured by Bridgy.


That was mostly what Aaron and I covered in our one-day introduction to the indie web. I think that’s pretty good going.

The next step would be implementing the idea of POSSE: Publish on your Own Site, Syndicate Elsewhere.

You could do this using something as simple as If This, Then That e.g. everytime something crops up in your RSS feed, post it to Twitter, or Facebook, or both. If you don’t have an RSS feed, don’t worry: because you’re already marking your HTML up in h-entry, it can be converted to RSS easily.

I’m doing my own POSSEing to Twitter, which I’ve written about already. Since then, I’ve also started publishing photos here, which I sometimes POSSE to Twitter, and always POSSE to Flickr. Here’s my code for posting to Flickr.

I’d really like to POSSE my photos to Instagram, but that’s impossible. Instagram is a data roach-motel. The API provides no method for posting photos. The only way to post a picture to Instagram is with the Instagram app.

My only option is to do the opposite of POSSEing, which is PESOS: Publish Elsewhere, and Syndicate to your Own Site. To do that, I need to have an endpoint on my own site that can receive posts.


Working side by side with Aaron at border:none inspired me to finally implement one more indie web building block I needed: micropub.

Having a micropub endpoint here on my own site means that I can publish from third-party sites …or even from native apps. The reason why I didn’t have one already was that I thought it would be really complicated to implement. But it turns out that, once again, the trick is to let other services do all the hard work.

First of all, I need to have something to manage authentication. Well, I already have that with IndieAuth. I got that for free just by adding rel="me" to my links to other profiles. So now I can declare indieauth.com as my authorization endpoint in the head of my HTML:

<link rel="authorization_endpoint" href="https://indieauth.com/auth" />

Now I need some way of creating and issuing authentation tokens. See what I mean about it sounding like hard work? Creating a token endpoint seems complicated.

But once again, someone else has done the hard work so I don’t have to. Tokens-as-a-service:

<link rel="token_endpoint" href="https://tokens.indieauth.com/token" />

The last piece of the puzzle is to point to my own micropub endpoint:

<link rel="micropub" href="https://adactio.com/micropub" />

That URL is where I will receive posts from third-party sites and apps (sent through a POST request with an access token in the header). It’s up to me to verify that the post is authenticated properly with a valid access token. Here’s the PHP code I’m using.

It wasn’t nearly as complicated as I thought it would be. By the time a post and a token hits the micropub endpoint, most of the hard work has already been done (authenticating, issuing a token, etc.). But there are still a few steps that I have to do:

  1. Make a GET request (I’m using cURL) back to the token endpoint I specified—sending the access token I’ve been sent in a header—verifying the token.
  2. Check that the “me” value that I get back corresponds to my identity, which is https://adactio.com
  3. Take the h-entry values that have been sent as POST variables and create a new post on my site.

I tested my micropub endpoint using Quill, a nice little posting interface that Aaron built. It comes with great documentation, including a guide to creating a micropub endpoint.

It worked.

Here’s another example: Ben Roberts has a posting interface that publishes to micropub, which means I can authenticate myself and post to my site from his interface.

Finally, there’s OwnYourGram, a service that monitors your Instagram account and posts to your micropub endpoint whenever there’s a new photo.

That worked too. And I can also hook up Bridgy to my Instagram account so that any activity on my Instagram photos also gets sent to my webmention endpoint.

Indie Web Camp

Each one of these building blocks unlocks greater and greater power:

Each one of those building blocks you implement unlocks more and more powerful tools:

But its worth remembering that these are just implementation details. What really matters is that you’re publishing your stuff on your website. If you want to use different formats and protocols to do that, that’s absolutely fine. The whole point is that this is the independent web—you can do whatever you please on your own website.

Still, if you decide to start using these tools and technologies, you’ll get the benefit of all the other people who are working on this stuff. If you have the chance to attend an Indie Web Camp, you should definitely take it: I’m always amazed by how much is accomplished in one weekend.

Some people have started referring to the indie web movement. I understand where they’re coming from; it certainly looks like a “movement” from the outside, and if you attend an Indie Web Camp, there’s a great spirit of sharing. But my underlying motivations are entirely selfish. In the same way that I don’t really care about particular formats or protocols, I don’t really care about being part of any kind of “movement.” I care about my website.

As it happens, my selfish motivations align perfectly with the principles of an indie web.

Tuesday, July 22nd, 2014


I post a few links on this site every day—around 4 or 5, on average. If you subscribe to the RSS feed, then you’ll know about them (I also push them to Delicious but I don’t recommend relying on that).

If you don’t use RSS—you lawnoffgetting youngster, you—then you’d pretty much have to actually visit my website to see what I’m linking to. How quaint!

Here, let me throw you a bone in the shape of a Twitter bot. You can now follow @adactioLinks.

I made a little If This, Then That recipe which will ping the RSS feed and update the Twitter account whenever there’s a new link.

I’ve done same thing for my journal (or “blog”, short for “weblog”, if you will). You can either subscribe to the journal’s RSS feed or decide that that’s far too much hassle, and just follow @adactioJournal on Twitter instead.

The journal postings are far less frequent than the links. But I still figured I’d provide a separate, automated Twitter account because I do not want to be that guy saying “In case you missed it earlier…” from my human account …although technically, even my non-bot account is auto-generated: my status updates start life as notes on adactio.com—Twitter just gets a copy.

There’s also @adactioArticles for longer-form articles and talk transcripts but that’s very, very infrequent—just a few posts a year.

So these Twitter accounts correspond to different posts on adactio.com in decreasing order of frequency:

Sunday, June 1st, 2014

Notes from a small website

A week ago, I tweeted:

After a long weekend of coding, I’ve got a brand new section on my website.


But that tweet did not originate on Twitter. That tweet is a copy. The original is here.

To be honest, I’ve never been that pushed about having my own bite-sized updates hosted on my own site and syndicated out to Twitter. I’m much more concerned about my photos. Still, I thought it was pretty cool the way that Chloe, Aaron, Amber, and Barnaby have a “notes” section on their sites hosting the canonical URLs of their updates, so I thought I’d give it a shot too.

Michael Bester has written about his online homesteading process. You can also read—or listen toChloe’s process.

Creating a new section on my own site is pretty straightforward. My home-rolled CMS is really creaky and ropey but it gets the job done. The notes section is just another kind of post, same as journal, links, and articles. The tricky bit (for me) was figuring out how to post a copy to Twitter.

It was pretty clear which API method I needed to use. The hard part was all the OAuth stuff. I’ve never meddled with that kind of voodoo before.

I signed into dev.twitter.com and created an application called adactio.com. I’m given an API key and an API secret. This application will only never need to post as me, so I was able to take advantage of single-user OAuth to generate my access token and access token secret:

By using a single access token, you don’t need to implement the entire OAuth token acquisition dance.

Now I had the four pieces I needed to send with a status update:

  1. my consumer key,
  2. my consumer secret,
  3. my access token, and
  4. my access token secret.

I found a small PHP library that uses Andy’s OAuth code. Looking at the source code, I was able to figure out what I needed to send to Twitter. The OAuth class is doing all the hard work—my PHP code is fairly basic.

Imagine my surprise when it actually worked.

I fiddled around with my site’s crude templating system so that if I’m logged into my little CMS, I’m presented with a simple update form on the front page of adactio.com.

Speak your brains on Dribbble

When I type a note into that form and hit “post”, here’s what happens:

  1. I store the note in my own database.
  2. I send a copy to Twitter as a status update.
  3. Twitter returns a JSON object with info about the tweet I just created.
  4. I take the ID of that tweet and store it in my database along with the original note.

Having the ID of the copy on Twitter allows me to provide some Twitter-specific actions from my own site: reply, retweet, fave, etc.

Note on Dribbble

Okay, so now I’m posting to Twitter from my own site. Nifty! But what about receiving notifications from Twitter? If someone replies to, or likes, or favourites the copy of my note on Twitter, it would be nice to get notified about it on adactio.com.

This would be a really complex problem to attempt to solve for myself, but fortunately I don’t have to. Brid.gy is a magical tool written by Ryan Barrett that you can authorise to watch your Twitter profile. It will send a webmention back to the canonical URL on your own site whenever anyone replies to, or retweets or favourites a post.

Because I’ve already got webmentions on my site, Brid.gy worked straight out of the gate—a lovely demonstration of some small pieces, loosely joined.

Responses on Dribbble

Like I said, I wasn’t all that pushed about hosting my own short updates but now that I’m doing it, I’m really, really enjoying it. It feels good.

It feels good to be using my own website for “microblogging”. I know that’s a distasteful phrase but it’s a fairly accurate way of describing how I tend to use Twitter. My earliest tweets definitely feel like short blog posts.

Conversely, looking back on how I was blogging very early on, a lot of those short posts feel like tweets. So it feels good to bring those notes back to adactio.com.

Friday, April 25th, 2014

Why the Indie Web movement is so important

Well, this is pretty bloody brilliant—Dan Gillmor has published an article on Slate about the Indie Web movement …but the canonical URL is on his own site.

We’re in danger of losing what’s made the Internet the most important medium in history – a decentralized platform where the people at the edges of the networks – that would be you and me – don’t need permission to communicate, create and innovate.

This isn’t a knock on social networks’ legitimacy, or their considerable utility. But when we use centralized services like social media sites, however helpful and convenient they may be, we are handing over ultimate control to third parties that profit from our work, material that exists on their sites only as long as they allow.

Thursday, December 5th, 2013

Chloe Weil — Hipster

Chloe is going all in on the Indie Web. Here, she outlines how she’s posting to Twitter from her own site with a POSSE system (Post to Own Site, Syndicate Elsewhere).