There was a bit of a theme running through UX Fest earlier this year. On the one hand, there was all the talk of designers learning to speak the language of business (to get that coveted seat at the table), which means talking in numbers. But on the other hand, isn’t there a real danger in reducing user experience to numbers in a spreadsheet?
For this episode I put the narrative together using lots of snippets from different talks, not just from UX Fest but from previous Clearleft events too. I also got some good hot takes from my colleagues Chris, Andy, and Maite. Oh, and it opens with former US Secretary of Defense, Robert McNamara. If you know, you know.
This episode comes in at 22 and a half minutes and I think it’s well worth your time. Have a listen.
This is the penultimate episode of season three. Just one more to go!
Episode three is all about design research. I like the narrative structure of this. It’s a bit like a whodunnit, but it’s more like a whydunnit. The “why” question is “why aren’t companies hiring more researchers?”
The scene of the crime is this year’s UX Fest, where talks by both Teresa Torres and Gregg Bernstein uncovered the shocking lack of researchers. From there, I take up the investigation with Maite Otondo and Stephanie Troeth.
I won’t spoil it but by the end there’s an answer to the mystery.
I learned a lot along the way too. I realised how many axes of research there are. There’s qualitative research (stories, emotion, and context) and then there’s quantitative research (volume and data). But there’s also evualative research (testing a hyphothesis) and generative research (exploring a problem space before creating a solution). By my count that gives four possible combos: qualitative evaluative research, quantitative evaluative research, qualitative generative research, and quantitative generative research. Phew!
Steph was a terrific guest. Only a fraction of our conversation made it into the episode, but we chatted for ages.
And Maite kind of blew my mind too, especially when she was talking about the relationship between research and design and she said:
Research is about the present and design is about the future.
I’m going to use that quote again in a future episode. In fact, this episode on design research leads directly into the next two episodes. You won’t want to miss them. So if you’re not already subscribed to the Clearleft podcast, you should get on that, whether it’s via the RSS feed, Apple, Google, Spotify, Overcast, or wherever you get your podcasts from.