Tags: search



Thursday, May 16th, 2019

Lighthouse | Eric Bailey

What if accessibility were a ranking signal for Google search results?

Here’s a thought: what if Google put its thumb on the scale again, only this time for accessibility? What if it treated the Lighthouse accessibility score as a first-class ranking metric?

Wednesday, May 15th, 2019

A report from the AMP Advisory Committee Meeting – Terence Eden’s Blog

I completely agree with every single one of Terence’s recommendations here. The difference is that, in my case, they’re just hot takes, whereas he has actually joined the AMP Advisory Committee, joined their meetings, and listened to the concerns of actual publishers.

He finds:

  • AMP isn’t loved by publishers
  • AMP is not accessible
  • No user research
  • AMP spreads fake news
  • Signed Exchanges are not the answer

There’s also a very worrying anti-competitive move by Google Search in only showing AMP results to users of Google Chrome.

I’ve been emailing with Paul from the AMP team and I’ve told him that I honestly think that AMP’s goal should be to make itself redundant …the opposite of the direction it’s going in.

As I said in the meeting - if it were up to me, I’d go “Well, AMP was an interesting experiment. Now it is time to shut it down and take the lessons learned back through a proper standards process.”

I suspect that is unlikely to happen. Google shows no sign of dropping AMP. Mind you, I thought that about Google+ and Inbox, so who knows!

Good point!

Friday, April 12th, 2019

Google AMP lowered our page speed, and there’s no choice but to use it - unlike kinds

What happens when you’re AMP pages are slower than your regular pages …but you’re forced to use AMP anyway if you want to appear in the top stories carousel.

AMP isn’t about speed. It’s about control.

The elephant in the room here is pre-rendering: that’s why Google aren’t using page speed alone as a determining factor for what goes in the carousel.

Monday, April 8th, 2019

The Bureau of Suspended Objects

200 discarded objects from a dump in San Francisco, meticulously catalogued, researched, and documented by Jenny Odell. The result is something more revealing than most pre-planned time capsule projects …although this project may be somewhat short-lived as it’s hosted on Tumblr.

Methods - 18F Methods

A very handy collection of design exercises as used by 18F. There’s a lot of crossover here with the Clearleft toolbox.

A collection of tools to bring human-centered design into your project.

These methods are categorised by:

  1. Discover
  2. Decide
  3. Make
  4. Validate
  5. Fundamentals

Sunday, January 27th, 2019

No More Google

A list of alternatives to Google’s products.

Friday, January 18th, 2019

Building a Progressively-Enhanced Site | Jim Nielsen’s Blog

This is an excellent case study!

The technical details are there if you want them, but far more important is consideration that went into every interaction. Every technical decision has a well thought out justification.

Monday, October 8th, 2018

Sass Selectors: To Nest Or Not To Nest? | Brad Frost

The fascinating results of Brad’s survey.

Personally, I’m not a fan of nesting. I feel it obfuscates more than helps. And it makes searching for a specific selector tricky.

That said, Danielle feels quite strongly that nesting is the way to go, so on Clearleft projects, that’s how we write Sass + BEM.

Wednesday, September 26th, 2018


A search engine for colours.

Sunday, June 17th, 2018

DesignOps Handbook - DesignBetter.Co

This looks like a really good (and free!) online book all about design ops.

(Alas, it is, once again, driven by janky JavaScript that makes it a bit of a chore to scroll and read.)

Monday, June 4th, 2018

Bulb Design System

I really like the way that this pattern library includes research insights to provide justification for design decisions.

Sunday, June 3rd, 2018


I’ve come to believe that the goal of any good framework should be to make itself unnecessary.

Brian said it explicitly of his PhoneGap project:

The ultimate purpose of PhoneGap is to cease to exist.

That makes total sense, especially if your code is a polyfill—those solutions are temporary by design. Autoprefixer is another good example of a piece of code that becomes less and less necessary over time.

But I think it’s equally true of any successful framework or library. If the framework becomes popular enough, it will inevitably end up influencing the standards process, thereby becoming dispensible.

jQuery is the classic example of this. There’s very little reason to use jQuery these days because you can accomplish so much with browser-native JavaScript. But the reason why you can accomplish so much without jQuery is because of jQuery. I don’t think we would have querySelector without jQuery. The library proved the need for the feature. The same is true for a whole load of DOM scripting features.

The same process is almost certain to occur with React—it’s a good bet there will be a standardised equivalent to the virtual DOM at some point.

When Google first unveiled AMP, its intentions weren’t clear to me. I hoped that it existed purely to make itself redundant:

As well as publishers creating AMP versions of their pages in order to appease Google, perhaps they will start to ask “Why can’t our regular pages be this fast?” By showing that there is life beyond big bloated invasive web pages, perhaps the AMP project will work as a demo of what the whole web could be.

Alas, as time has passed, that hope shows no signs of being fulfilled. If anything, I’ve noticed publishers using the existence of their AMP pages as a justification for just letting their “regular” pages put on weight.

Worse yet, the messaging from Google around AMP has shifted. Instead of pitching it as a format for creating parallel versions of your web pages, they’re now also extolling the virtues of having your AMP pages be the only version you publish:

In fact, AMP’s evolution has made it a viable solution to build entire websites.

On an episode of the Dev Mode podcast a while back, AMP was a hotly-debated topic. But even those defending AMP were doing so on the understanding that it was more a proof-of-concept than a long-term solution (and also that AMP is just for news stories—something else that Google are keen to change).

But now it’s clear that the Google AMP Project is being marketed more like a framework for the future: a collection of web components that prioritise performance …which is kind of odd, because that’s also what Google’s Polymer project is. The difference being that pages made with Polymer don’t get preferential treatment in Google’s search results. I can’t help but wonder how the Polymer team feels about AMP’s gradual pivot onto their territory.

If the AMP project existed in order to create a web where AMP was no longer needed, I think I could get behind it. But the more it’s positioned as the only viable solution to solving performance, the more uncomfortable I am with it.

Which, by the way, brings me to one of the most pernicious ideas around Google AMP—positioning anyone opposed to it as not caring about web performance. Nothing could be further from the truth. It’s precisely because performance on the web is so important that it deserves a long-term solution, co-created by all of us: not some commandents delivered to us from on-high by one organisation, enforced by preferential treatment by that organisation’s monopoly in search.

It’s the classic logical fallacy:

  1. Performance! Something must be done!
  2. AMP is something.
  3. Now something has been done.

By marketing itself as the only viable solution to the web performance problem, I think the AMP project is doing itself a great disservice. If it positioned itself as an example to be emulated, I would welcome it.

I wish that AMP were being marketed more like a temporary polyfill. And as with any polyfill, I look forward to the day when AMP is no longer necesssary.

I want AMP to become extinct. I genuinely think that the Google AMP team should share that wish.

Tuesday, May 15th, 2018

Sandra Rendgen

A blog dedicated to data visualisation, all part of ongoing research for a book on Charles-Joseph Minard.

Data visualisation, interactive media and computational design are one focus of my work, but I also do research in the history of maps and diagrams.

Monday, April 23rd, 2018


There’s a veritable smörgåsbord of great workshops on the horizon…

Clearleft presents a workshop with Jan Chipchase on field research in London on May 29th, and again on May 30th. The first day is sold out, but there are still tickets available for the second workshop (tickets are £654). If you’ve read Jan’s beautiful Field Study Handbook, then you’ll know what a great opportunity it is to spend a day in his company. But don’t dilly-dally—that second day is likely to sell out too.

This event is for product teams, designers, researchers, insights teams, in agencies, in-house, local and central government. People who are curious about human interaction, and their place in the world.

I’m really excited that Sarah and Val are finally bringing their web animation workshop to Brighton (I’ve been not-so-subtly suggesting that they do this for a while now). It’s a two day workshop on July 9th and 10th. There are still some tickets available, but probably not for much longer (tickets are £639). The workshop is happening at 68 Middle Street, the home of Clearleft.

This workshop will get you up and running with web animation in less time than it would take to read all the tutorials you have bookmarked. Over two days, you’ll go from beginner or novice web animator to having expert level knowledge of the current web animation landscape. You’ll get an in-depth look at animating with CSS, JavaScript, and SVG through hands-on exercises and learn the most efficient workflows for each.

A bit before that, though, there’s a one-off workshop on responsive web typography from Rich on Thursday, June 29th, also at 68 Middle Street. You can expect the same kind of brilliance that he demonstrated in his insta-classic Web Typography book, but delivered by the man himself.

You will learn how to combine centuries-old craft with cutting edge technology, including variable fonts, to design and develop for screens of all shapes and sizes, and provide the best reading experiences for your modern readers.

Whether you’re a designer or a developer, just starting out or seasoned pro, there will be plenty in this workshop to get your teeth stuck into.

Tickets are just £435, and best of all, that includes a ticket to the Ampersand conference the next day (standalone conference tickets are £235 so the workshop/conference combo is a real bargain). This year’s Ampersand is shaping up to be an unmissable event (isn’t it always?), so the workshop is like an added bonus.

See you there!

Wednesday, March 21st, 2018

Links from a talk

In two weeks time, I’ll be in Seattle for An Event Apart. I’ll be giving a brand new talk. The title is The Way Of The Web (although perhaps a more accurate title would be The Layers Of The Web).

Here’s the description:

Do you ever get overwhelmed by the ever-changing nature of web design and development? Exhausting, isn’t it? How are you supposed to know which technologies and tools you should invest your time in? Will they stick around or will you just have to relearn everything in another few months? Join Jeremy as he takes a tour of the past, present, and future of working on the web. From the building blocks of HTML, CSS, and JavaScript through to frameworks and libraries right up to the latest and greatest Progressive Web Apps, this talk will examine our collective assumptions with a critical eye. By learning from the past, we can make sensible design decisions today to build the web of tomorrow.

There’s a direct evolution line from my previous talks—Resilence and Evaluating Technology—to this new one. (Spoiler: everything I talk about is in some way related to progressive enhancement …even if I never use the words “progressive" or “enhancement" in the talks.)

I’ve been preparing this new talk for months. It started with a mind map—an A3 sheet of paper with disconnected thoughts, like something from the scene in the crime movie where they enter the lair of the serial killer and find a crazy wall.

Then I set it aside and began procrastinating. But it was the good kind of procrastinating, right? I mean, I had made a start and all those thoughts were now bubbling around in my head.

Eventually I forced myself to put things in some sort of order and started creating slides. That’s the beginning of the horrible process bouncing between thinking “this is pretty good!” and “this is absolute crap!” To be honest, I never actually know if a talk is any good until I give it in front of an audience (practice runs at work are great for getting feedback but they’re not the same as doing the talk for real).

Anyway, I think the talk is ready to roll. If you see me giving this talk and you’re interested in diving deeper into the topics raised, I’ve gathered together some of sources I used.

Further Reading

Related posts on adactio.com

Progressive Web Apps



Tuesday, March 20th, 2018

How Fast Is Amp Really? - TimKadlec.com

An excellent, thorough, even-handed analysis of AMP’s performance from Tim. The AMP format doesn’t make that much of a difference, the AMP cache does speed things up (as would any CDN), but it’s the pre-rendering that really delivers the performance boost …as long as you give up your URLs.

But right now, the incentives being placed on AMP content seem to be accomplishing exactly what you would think: they’re incentivizing AMP, not performance.

Sunday, March 18th, 2018

AMP is not the issue, it’s Google | Responsive Web Design

Google’s weight and power come because most of the world use it without knowing there’s an alternative. Perhaps it is time we started voicing our concerns through actions and start using alternative search platforms.

Saturday, March 10th, 2018

Campaign. — Ethan Marcotte

Ethan is understandably dubious about Google’s recent announcement regarding the relaxation of the AMP’s iron fist.

Because it’s great to hear the AMP team make some overtures toward a more open web—and personally, I’d like to thank them sincerely for doing so. But if we’re swapping one set of Google-owned criteria for another set of slightly more permissive Google-owned criteria, I’m not sure how much will have changed.

Thursday, March 8th, 2018

Standardizing lessons learned from AMP – Accelerated Mobile Pages Project

This is very good news indeed—Google are going to allow non-AMP pages to get the same prioritised treatment as AMP pages …if they comply with the kind of performance criteria that Tim outlined.

It’ll take time to get there, but I’m so, so glad to see that Google aren’t going to try to force everyone to use their own proprietary format.

We are taking what we learned from AMP, and are working on web standards that will allow instant loading for non-AMP web content. We hope this work will also unlock AMP-like embeddability that powers Google Search features like the Top Stories carousel.

I just hope that this alternate route to the carousel won’t get lumped under the banner of “AMP”—that term has been pretty much poisoned at this point.

Saturday, February 24th, 2018

Transparency and the AMP Project · Issue #13597 · ampproject/amphtml

Luke Stevens is trying to get untangle the very mixed signals being sent from different parts of Google around AMP’s goals. The response he got—before getting shut down—is very telling in its hubris and arrogance.

I believe the people working on the AMP format are well-intentioned, but I also believe they have conflated the best interests of Google with the best interests of the web.