I love how easy it is to use these icons: you can copy and paste the SVG or even get it encoded as a data URL.
Wednesday, September 21st, 2022
Saturday, July 18th, 2020
How do we tell our visitors our sites work offline? How do we tell our visitors that they don’t need an app because it’s no more capable than the URL they’re on right now?
Remy expands on his call for ideas on branding websites that work offline with a universal symbol, along the lines of what we had with RSS.
What I’d personally like to see as an outcome: some simple iconography that I can use on my own site and other projects that can offer ambient badging to reassure my visitor that the URL they’re visiting will work offline.
Wednesday, July 15th, 2020
This is an interesting push by Remy to try to figure out a way we can collectively indicate to users that a site works offline.
Well, seeing as browsers have completely dropped the ball on any kind of ambient badging, it’s fair enough that we take matters into our own hands.
Sunday, September 1st, 2019
The ellipsis is the new hamburger.
It’s disappointing that Apple, supposedly a leader in interface design, has resorted to such uninspiring, and I’ll dare say, lazy design in its icons. I don’t claim to be a usability expert, but it seems to me that icons should represent a clear intention, followed by a consistent action.
Saturday, July 6th, 2019
The Hiding Place: Inside the World’s First Long-Term Storage Facility for Highly Radioactive Nuclear Waste - Pacific Standard
Robert McFarlane’s new book is an exploration of deep time. In this extract, he visits the Onkalo nuclear waste storage facility in Finland.
Sometimes we bury materials in order that they may be preserved for the future. Sometimes we bury materials in order to preserve the future from them.
Sunday, February 17th, 2019
When in doubt, label your icons.
When not in doubt, you probably should be.
Friday, September 28th, 2018
The fascinating story of Charles K. Bliss and his symbolic language:
The writing system – originally named World Writing in 1942, then Semantography in 1947, and finally Blissymoblics in the 1960s – contains several hundred basic geometric symbols (“Bliss-characters”) that can be combined in different ways to represent more complex concepts (“Bliss-words”). For example, the Bliss-characters for “house” and “medical” are combined to form the Bliss-word for “hospital” or “clinic”. The modular structure invites comparison to the German language; the German word for “hospital ” – “krankenhaus” – translates directly to “sick house”.
Sunday, June 10th, 2018
¶, &, @, ‽, ☺, #, and ☛.
Monday, April 23rd, 2018
A profile of Susan Kare, icon designer extraordinaire.
I loved the puzzle-like nature of working in sixteen-by-sixteen and thirty-two-by-thirty-two pixel icon grids, and the marriage of craft and metaphor.
Monday, July 3rd, 2017
Steven Johnson dives deep into the METI project, starting with the Arecibo message and covering Lincos, the Drake equation, and the Fermi paradox.
He also wrote about what he left out of the article and mentions that he’s writing a book on long-term decision making.
In a sense, the METI debate runs parallel to other existential decisions that we will be confronting in the coming decades, as our technological and scientific powers increase. Should we create superintelligent machines that exceed our own intellectual capabilities by such a wide margin that we cease to understand how their intelligence works? Should we ‘‘cure’’ death, as many technologists are proposing? Like METI, these are potentially among the most momentous decisions human beings will ever make, and yet the number of people actively participating in those decisions — or even aware such decisions are being made — is minuscule.
Thursday, November 24th, 2016
An illustrated history of digital iconography.
Monday, November 21st, 2016
Here you go: a free book on icon design in three parts, delivered via email.
Wednesday, March 2nd, 2016
There is one truism that has been constant throughout my career on the web, and it’s this: naming things is hard.
Trent talks about the strategies out there for naming things. He makes specific mention of Atomic Design, which as Brad is always at pains to point out, is just one way of naming things: atoms, molecules, organisms, etc.
In some situations, having that pre-made vocabulary is perfect. In other situations, I’ve seen it cause all sorts of problems. It all depends on the project and the people.
Personally, I like the vocabulary to emerge from the domain knowledge of the people on the project. Building a newspaper website? Use journalism-related terms. Making a website about bicycles? Use bike-related terms.
Tuesday, January 19th, 2016
Hamburger, hamburger, hamburger
Andy’s been playing Devil’s Advocate again, defending the much-maligned hamburger button. Weirdly though, I think I’ve seen more blog posts, tweets, and presentations defending this supposed underdog than I’ve seen knocking it.
Take this presentation from Smashing Conference. It begins with a stirring call to arms. Designers of the web—cast off your old ways, dismiss your clichés, try new things, and discard lazy solutions! “Yes!”, I thought to myself, “this is a fantastic message.” But then the second half of the talk switches into a defence of the laziest, most clichéd, least thought-through old tropes of interface designs: carousels, parallax scrolling and inevitably, the hamburger icon.
But let’s not get into a binary argument of “good” vs. “bad” when it comes to using the hamburger icon. I think the question is more subtle than that. There are three issues that need to be addressed if we’re going to evaluate the effectiveness of using the hamburger icon:
- usage, and
An icon is a gateway to either some content or a specific action. The icon should provide a clear representation of the content or action that it leads to. Sometimes “clear” doesn’t have to literally mean that it’s representative: we use icons all the time that don’t actually represent the associated content or action (a 3.5 inch diskette for “save”, a house for the home page of a website, etc.). Cultural factors play a large part here. Unless the icon is a very literal pictorial representation, it’s unlikely that any icon can be considered truly universal.
If a hamburger icon is used as the gateway to a list of items, then it’s fairly representative. It’s a bit more abstract than an actual list of menu items stacked one on top of the other, but if you squint just right, you can see how “three stacked horizontal lines” could represent “a number of stacked menu items.”
If, on the other hand, a hamburger icon is used as the gateway to, say, a grid of options, then it isn’t representative at all. A miniaturised grid—looking like a window—would be a more representative option.
So in trying to answer the question “Does the hamburger icon succeed at being representative?”, the answer—as ever—is “it depends.” If it’s used as a scaled-down version of the thing its representing, it works. If it’s used as a catch-all icon to represent “a bunch of stuff” (as is all too common these days), then it works less well.
Which brings us to…
Much of the criticism of the hamburger icon isn’t actually about the icon itself, it’s about how it’s used. Too many designers are using it as an opportunity to de-clutter their interface by putting everything behind the icon. This succeeds in de-cluttering the interface in the same way that a child putting all their messy crap in the cupboard succeeds in cleaning their room.
It’s a tricky situation though. On small screens especially, there just isn’t room to display all possible actions. But the solution is not to display none instead. The solution is to prioritise. Which actions need to be visible? Which actions can afford to be squirrelled away behind an icon? A designer is supposed to answer those questions (using research, testing, good taste, experience, or whatever other tools are at their disposal).
All too often, the hamburger icon is used as an excuse to shirk that work. It’s treated as a “get out of jail free” card for designing small-screen interfaces.
To be clear: this usage—or misusage—has nothing to do with the actual icon itself. The fact that the icon is three stacked lines is fairly irrelevant on this point. The reason why the three stacked lines are so often used is that there’s a belief that this icon will be commonly understood.
That brings us to last and most important point:
By far the most important factor in whether an icon—any icon—will be understood is whether or not it is labelled. A hamburger icon labelled with a word like “menu” or “more” or “options” is going to be far more effective than an unlabelled icon.
@andybudd Adding the word “menu” next to it goes a long way, and would help with teaching aspect to help it become more familiar in time.— Paul Annett (@PaulAnnett) January 16, 2016
Don’t believe me? Good! Do some testing.
In my experience, 80-90% of the benefit of usability testing is in the area of labelling. And one of the lowest hanging fruit is the realisation that “Oh yeah, we should probably label that icon that we assumed would be universally understood.”
Andy mentions the “play” and “pause” symbols as an example of icons that are so well understood that they can stand by themselves. That’s not necessarily true.
@andybudd FWIW, I know some people in their 60s who couldn’t tell you what the two line pause icon would do on a web video player.— Paul Annett (@PaulAnnett) January 16, 2016
I think there are two good rules of thumb when it comes to using icons:
- If in doubt, label it.
- If not in doubt, you probably should be—test your assumptions.
Now that we’ve established the three criteria for evaluating an icon’s effectiveness, let’s see how the hamburger icon stacks up (if you’ll pardon the pun):
- Representation: It depends. Is it representing a stacked list of menu items? If so, good. If not, reconsider.
- Usage: it depends. Is it being used as an excuse to throw literally all your navigation behind it? If so, reconsider. Prioritise. Decide what needs to be visible, and what can be tucked away.
- Clarity: it depends. Is the icon labelled? If so, good. If not, less good.
So there you go. The answer to the question “Is the hamburger icon good or bad?” is a resounding and clear “It depends.”
Tuesday, November 10th, 2015
This looks like a terrific presentation from Alla on iconography, semiotics, and communication.
Wednesday, May 20th, 2015
The controversial hamburger icon goes mainstream with this story on the BBC News site.
It still amazes me that, despite clear data, many designers cling to the belief that the icon by itself is understandable (or that users will “figure it out eventually”). Why the aversion to having a label for the icon?
Wednesday, March 25th, 2015
A look at the risks of relying on a purely graphical icon for interface actions. When in doubt, label it.
Tuesday, December 2nd, 2014
Typeset In The Future is back with another cracking analysis. This time—following on from 2001 and Moon—we’ve got Alien.
In her final recorded message before hypersleep, Ripley notes that she is the sole survivor of the Nostromo. What she forgets to mention is that she has not once in the past two hours encountered any Eurostile Bold Extended.
Friday, February 7th, 2014
A lovely little tour of eleven ubiquitous icons.
Tuesday, December 20th, 2011
Jon gives us a run-through on what to expect from his new book. I’ve had a sneak peek and it looks amazing—I can’t wait to get my hands on a copy.