Web on the beach
It was very hot here in England last week. By late afternoon, the stuffiness indoors was too much to take.
If you can’t stand the heat, get out of the kitchen. That’s exactly what Jessica and I did. The time had come for us to avail of someone else’s kitchen. For the first time in many months, we ventured out for an evening meal. We could take advantage of the government discount scheme with the very unfortunate slogan, “eat out to help out.” (I can’t believe that no one in that meeting said something.)
Just to be clear, we wanted to dine outdoors. The numbers are looking good in Brighton right now, but we’re both still very cautious about venturing into indoor spaces, given everything we know now about COVID-19 transmission.
Fortunately for us, there’s a new spot on the seafront called Shelter Hall Raw. It’s a collective of multiple local food outlets and it has ample outdoor seating.
We found a nice table for two outside. Then we didn’t flag down a waiter.
Instead, we followed the instructions on the table. I say instructions, but it was a bit simpler than that. It was a URL:
shelterhall.co.uk (there was also a QR code next to the URL that I could’ve just pointed my camera at, but I’ve developed such a case of QR code blindness that I blanked that out initially).
Just to be clear, under the current circumstances, this is the only way to place an order at this establishment. The only (brief) interaction you’ll have with another persn is when someone brings your order.
It worked a treat.
We had frosty beverages chosen from the excellent selection of local beers. We also had fried chicken sandwiches from Lost Boys chicken, purveyors of the best wings in town.
The whole experience was a testament to what the web can do. You browse the website. You make your choice on the website. You pay on the website (you can create an account but you don’t have to).
Thinking about it, I can see why they chose the web over a native app. Online ordering is the only way to place your order at this place. Telling people “You have to go to this website” …that seems reasonable. But telling people “You have to download this app” …that’s too much friction.
It hasn’t been a great week for the web. Layoffs at Mozilla. Google taking aim at URLs. It felt good to see experience an instance of the web really shining.
And it felt really good to have that cold beer.