In the name of holy engagement, the native experience of products like Twitter, Facebook, and Instagram are moving away from giving people the ability to curate. They do this by taking control away from you, the user. By showing what other people liked, or by showing recommendations, without any way to turn it off, they prevent people from creating a better experience for themselves.
Thursday, December 14th, 2017
Wednesday, August 23rd, 2017
Paul Ford jots down his thoughts on that report on Ev’s blog:
The web is inherently decentralized, which has made it much easier for large companies to create large, centralized platforms. It’s a paradox and very thorny. I’m writing this on a centralized platform called Medium. Clap!
I like his geeky idea for mini self-contained social networks:
What I want is like, 5 of these little computers and whenever I see a truly trusted friend, I just give them one. And they take it home, and plug it in somewhere, and now we’re on the same, secure network together. Sharing files and with a little messageboard. Maybe after 5 computers the network can’t get any bigger. And if you unplug one your whole archive goes down. I don’t know. I’m riffing here.
A report by the Digital Currency Initiative and the Center for Civic Media. Download the PDF or read the executive summary.
In this report, we explore two important ways structurally decentralized systems could help address the risks of mega-platform consolidation: First, these systems can help users directly publish and discover content directly, without intermediaries, and thus without censorship. All of the systems we evaluate advertise censorship-resistance as a major benefit. Second, these systems could indirectly enable greater competition and user choice, by lowering the barrier to entry for new platforms. As it stands, it is difficult for users to switch between platforms (they must recreate all their data when moving to a new service) and most mega-platforms do not interoperate, so switching means leaving behind your social network.
Wednesday, June 14th, 2017
A pretty good summary of some key indie web ideas.
Saturday, June 25th, 2016
There’s something so grim about the resigned acceptance of centralisation here.
It’s in general no longer about the creativity, it’s about the business.
Wednesday, June 22nd, 2016
It is a sad and beautiful world wide web:
The technology that let people make web sites never went away. You can still set up a site as if it were 1995. But culture changes, as do expectations. It takes a certain set of skills to create your own web site, populate it with cool stuff, set up a web server, and publish your own cool-stuff web pages. I would argue that those skills should be a basic part of living in a transparent and open culture where individuals are able to communicate on an equal field of play. Some fellow nerds would argue the same. But most everyone else, statistically, just uses Facebook and plays along.
Paul Ford shines a light on the solution:
Standing against this tide of centralization is the indie web movement. Perhaps “movement” is too strong—it’s more an aesthetic of independence and decentralization. The IndieWebCamp web page states: “When you post something on the web, it should belong to you, not a corporation.” You should own your information and profit from it. You should have your own servers. Your destiny, which you signed over to Facebook in order to avoid learning a few lines of code, would once again be your own.
Beautiful, beautiful writing:
We could still live in that decentralized world, if we wanted to. Despite the rise of the all-seeing database, the core of the internet remains profoundly open. I can host it from my apartment, on a machine that costs $35. You can link to me from your site. Just the two of us. This is an age of great enterprise, no time to think small. Yet whatever enormous explosion tears through our digital world next will come from exactly that: an individual recognizing the potential of the small, where others see only scale.
Tuesday, June 7th, 2016
Jeffrey’s right. Instagram’s new deal with developers is openly hostile. It probably means the end of OwnYourGram in its current form …a service whose existence is frankly the only reason I’m able to use Instagram at all.
Friday, May 13th, 2016
Shane gave a talk recently where he outlined his reasons for publishing on the indie web:
Most people reading this will probably have an account at most or all of these sites: Facebook, Instagram, Twitter, YouTube, Vimeo, Tumblr, Wordpress. Many also had accounts at Friendster, Tribe, MySpace, Delicious, Magnolia, Gowalla, Geocities. But no one has an account at any of those (on the second list) anymore. And all of the content that we created on those sites is gone.
All of those super emo feeling you posted to MySpace, they’re all gone. Some of the great web designers of our generation got started on Geocities. That stuff is gone forever. And sure, it was sparkling animated GIFs and neon colors. But that’s important history. Yahoo bought it, left it alone for a while, and then decided one day to turn it off.
Tuesday, October 7th, 2014
I hope that many of you will watch me on this journey, and follow in my wagon tracks as I leave the walled cities and strike out for the wilderness ahead.
Wednesday, July 2nd, 2014
With the usual caveat that I wish this were published on Craig’s own site, I particularly like this passage:
Apps, too, are ephemeral. Some of the most ephemeral software we’ve ever produced. Ephemeral if for no other reason than because of their gated homes. Our apps cower below the fickle whim of App Store Gods, struck down for no reasonable reasons or for very reasonable reasons. It doesn’t matter which, the end result is always the same: gone, forever.
Wednesday, May 7th, 2014
A decisive Indie Web move:
This site has become the place that I’m ready to host almost everything I make.
Friday, April 25th, 2014
Well, this is pretty bloody brilliant—Dan Gillmor has published an article on Slate about the Indie Web movement …but the canonical URL is on his own site.
We’re in danger of losing what’s made the Internet the most important medium in history – a decentralized platform where the people at the edges of the networks – that would be you and me – don’t need permission to communicate, create and innovate.
This isn’t a knock on social networks’ legitimacy, or their considerable utility. But when we use centralized services like social media sites, however helpful and convenient they may be, we are handing over ultimate control to third parties that profit from our work, material that exists on their sites only as long as they allow.
Saturday, December 28th, 2013
Sometime in the past few years, the blog died. In 2014, people will finally notice.
But the second part of the article’s title is as important as the first:
Over the past 16 years, the blog format has evolved, had social grafted onto it, and mutated into Facebook, Twitter, and Pinterest and those new species have now taken over.
The advantages to using Facebook should be brought out onto the web. There should be no real disadvantage to using one platform or another. In fact, there should be an advantage to using your own platform rather than those of a startup that could go out of business at any moment.
That’s a common thread in amongst a number of the responses: the specific medium of the blog may certainly be waning, but the idea of independent publishing still burns brightly. Ben Werdmuller sums that feeling up, saying the blog might be dying, but the web’s about to fight back:
If you buy the idea that articles aren’t dying - and anecdotally, I know I read as much as I ever did online - then a blog is simply the delivery mechanism. It’s fine for that to die. Even welcome. In some ways, that death is due to the ease of use of the newer, siloed sites, and makes the way for new, different kinds of content consumption; innovation in delivery.
In any case, let’s not ‘blog’, let’s just write—on our own personal place on the Web.
Me, I regret the day I started calling what I do here “blogging.”
I know how he feels. I still call what I write here my “journal” rather than my “blog”. Call it what you like, publishing on your own website can be a very powerful move, now more than ever:
Blogging may have been a fad, a semi-comic emblem of a time, like CB Radio and disco dancing, but independent writing and publishing is not. Sharing ideas and passions on the only free medium the world has known is not a fad or joke.
One of the most overused buzzwords of today’s startup scene is the word “disruption”. Young tech upstarts like to proclaim how they’re going to “disrupt” some incumbent industry of the old world and sweep it away in a bright new networked way. But on today’s web of monolithic roach-motel silos like Facebook and Twitter, I can’t imagine a more disruptive act than choosing to publish on your own website.
It’s not a new idea. Far from it. Jeffrey launched a project called Independent’s Day in 2001:
No one is in control of this space. No one can tell you how to design it, how much to design it, when to “dial it down.” No one will hold your hand and structure it for you. No one will create the content for you.
Those words are twelve years old, but they sound pretty damn disruptive to me today.
I’m returning to a personal site, which flips everything on its head. Rather than teasing things apart into silos, I can fuse together different kinds of content.
So, I’m doubling down on my personal site in 2014.
He is not alone. Many of us are feeling an increasing unease, even disgust, with the sanitised, shrink-wrapped, handholding platforms that make it oh-so-easy to get your thoughts out there …on their terms …for their profit.
Of course independent publishing won’t be easy. Facebook, Pinterest, Medium, Twitter, and Tumblr are all quicker, easier, more seductive. But I take great inspiration from the work being done at Indie Web Camp. Little, simple formats and protocols—like webmentions—can have a powerful effect in aggregate. Small pieces, loosely joined.
Mind you, it’s worth remembering that not everybody wants to be independent. Tyler Fisher wrote about this on Medium—“because it is easier and hopefully more people will see it”— in a piece called I’m 22 years old and what is this. :
Fighting to get the open web back sounds great. But I don’t know what that means.
If we don’t care about how the web works, how can we understand why it is important to own our data? Why would we try if what we can do now is so easy?
Therein lies the rub. Publishing on your own website is still just too damn geeky. The siren-call of the silos is backed up with genuinely powerful, easy to use, well-designed tools. I don’t know if independent publishing can ever compete with that.
In all likelihood, the independent web will never be able to match the power and reach of the silos. But that won’t stop me (and others) from owning our own words. If nothing else, we can at least demonstrate that the independent path is an option—even if that option requires more effort.
Like Tyler Fisher, Josh Miller describes his experience with a web of silos—the only web he has ever known:
Some folks are adamant that you should own your own words when you publish online. For example, to explain why he doesn’t use services like Quora, Branch, and Google-Plus, Dave Winer says: “I’m not going to put my writing in spaces that I have no control over. I’m tired of playing the hamster.”
As someone who went through puberty with social media, it is hard to relate to this sentiment. I have only ever “leased,” from the likes of LiveJournal (middle school), Myspace (middle school), Facebook (high school), and Twitter (college).
For me, publishing on a platform I have some ownership and control over is a matter of future-proofing my work. If I’m going to spend time making something I really care about on the web—even if it’s a tweet, brevity doesn’t mean it’s not meaningful—I don’t want to do it somewhere that will make it inaccessible after a certain amount of time, or somewhere that might go away, get acquired, or change unrecognizably.
This! This is why owning your own words matters.
I have a horrible feeling that many of the people publishing with the easy-to-use tools of today’s social networks don’t realise how fragile their repository is, not least because everyone keeps repeating the lie that “the internet never forgets.”
We were told — warned, even — that what we put on the internet would be forever; that we should think very carefully about what we commit to the digital page. And a lot of us did. We put thought into it, we put heart into, we wrote our truths. We let our real lives bleed onto the page, onto the internet, onto the blog. We were told, “Once you put this here, it will remain forever.” And we acted accordingly.
Sadly, when you uncover the deceit of that lie, it is usually through bitter experience:
Occasionally I become consumed by the idea that I can somehow find — somehow restore — all the droppings I’ve left on the internet over the last two decades. I want back the IMed conversations that caused tears to roll from my eyes, I want back the alt girl e-zines I subscribed to, wrote poetry for. I fill out AOL’s Reset Password form and send new passwords to email addresses I don’t own anymore; I use the Way Back Machine to search for the diary I kept in 1999. I am hunting for tracks of my former self so I can take a glimpse or kill it or I don’t know what. The end result is always the same, of course; these things are gone, they have been wiped away, they do not exist.
I’m going to continue to publish here on my own website, journal, blog, or whatever you want to call it. It’s still possible that I might lose everything but I’d rather take the responsibility for that, rather than placing my trust in
”the cloud” . I’m owning my own words.
The problem is …I publish more than words. I publish pictures too, even the occasional video. I have the originals on my hard drive, but I’m very, very uncomfortable with the online home for my photos being in the hands of Yahoo, the same company that felt no compunction about destroying the cultural wealth of GeoCities.
Flickr has been a magnificent shining example of the web done right, but it is in an inevitable downward spiral. There are some good people still left there, but they are in the minority and I fear that they cannot fight off the douchtastic consultants of growth-hacking that have been called in to save the patient by killing it.
I’ve noticed that I’m taking fewer and fewer photos these days. I think that subconsciously, I’ve started the feel that publishing my photos to a third-party site—even one as historically excellent as Flickr—is a fragile, hollow experience.
In 2014, I hope to figure out a straightforward way to publish my own photos to my own website …while still allowing third-party sites to have a copy. It won’t be easy—binary formats are trickier to work with than text—but I want that feeling of independence.
I hope that you too will be publishing on your own website in 2014.
Sunday, December 22nd, 2013
I’m with Frank. He’s going Indie Web for 2014:
I’m returning to a personal site, which flips everything on its head. Rather than teasing things apart into silos, I can fuse different kinds of content together.
Homesteading instead of sharecropping:
So, I’m doubling down on my personal site in 2014.
Friday, March 15th, 2013
Tantek steps back and offers some practical approaches to reclaiming a more open web from the increasingly tight clutches of the big dominant roach motels.
Notice that he wrote this on his own domain, not on Branch, Medium, Google+, Facebook, or any other black hole.