Twitter is a chatroom, and the problem that Twitter really solved was the discoverability problem. The internet is a big place, and it is shockingly hard to otherwise find people whose thoughts you want to read more of, whether those thoughts are tweets, articles, or research papers. The thing is, I’m not really sure that Twitter ever realized that this is the problem they solved, that this is where their core value lies. Twitter kept experimenting with algorithms and site layouts and Moments and other features to try to foist more discoverability onto the users without realizing that their users were discovering with the platform quite adeptly already. Twitter kept trying to amplify the signal without understanding that what users needed was better tools to cut down the noise.
Twitter, like many technology companies, fell into the classical trap by thinking that they, the technologists, were the innovators. Technologists today are almost never innovators, but rather plumbers who build pipelines to move ideas in the form of data back and forth with varying efficacy. Users are innovators, and its users that made Twitter unique.
Sunday, May 1st, 2022
RSS is kind of an invisible technology. People call RSS dead because you can’t see it. There’s no feed, no login, no analytics. RSS feels subsurface.
But I believe we’re living in a golden age of RSS. Blogging is booming. My feed reader has 280 feeds in it.
How is all this social? It’s just slow social. If you want to respond to me, publish something linking to what I said. If I want to respond to you, I publish something linking to what you wrote. Old school. Good school. It’s high-effort, but I think the required effort is a positive thing for a social network. Forces you to think more.
Wednesday, April 27th, 2022
Twitter’s only conclusion can be abandonment: an overdue MySpace-ification. I am totally confident about this prediction, but that’s an easy confidence, because in the long run, we’re all MySpace-ified.
What Robin said.
Wednesday, September 29th, 2021
Internet users use fewer different websites today than they did 20 years ago, and spend most of their “Web” time in app versions of websites (which often provide a better experience only because site owners strategically make it so to increase their lock-in and data harvesting potential). Truly exploring the Web now requires extra effort, like exercising an underused muscle. And if you begin and end your Web experience on just one to three services, that just feels kind of… sad, to me. Wasted potential.
Wednesday, September 16th, 2020
I watched The Social Dilemma last night and to say it’s uneven would be like saying the Himalayas are a little bumpy.
I’m shocked at how appealing so many people find the idea that social networks are uniquely responsible for all of society’s ills.
This cartoon super villain view of the world strikes me as a kind of mirror image of the right-wing conspiracy theories which hold that a cabal of elites are manipulating every world event in secret. It is more than a little ironic that a film that warns incessantly about platforms using misinformation to stoke fear and outrage seems to exist only to stoke fear and outrage — while promoting a distorted view of how those platforms work along the way.
Tuesday, September 3rd, 2019
An interesting comparison between Facebook and tenements. Cram everybody together into one social network and the online equivalents of cholera and typhoid soon emerge.
The airless, lightless confines of these networks has a worrying tendency to amplify the most extreme content that takes root, namely that of racists, xenophobes, and conspiracists (which, ironically, includes anti-vaxxers.)
Sunday, September 1st, 2019
Ignore the clickbaity headline and have a read of Whitney Kimball’s obituaries of Friendster, MySpace, Bebo, OpenSocial, ConnectU, Tribe.net, Path, Yik Yak, Ello, Orkut, Google+, and Vine.
I’m sure your content on Facebook, Twitter, and Instagram is perfectly safe.
Monday, July 15th, 2019
This is a great how-to from Darius Kazemi!
The main reason to run a small social network site is that you can create an online environment tailored to the needs of your community in a way that a big corporation like Facebook or Twitter never could. Yes, you can always start a Facebook Group for your community and moderate that how you like, but only within certain bounds set by Facebook. If you (or your community) run the whole site, then you are ultimately the boss of what goes on. It is harder work than letting Facebook or Twitter or Slack or Basecamp or whoever else take care of everything, but I believe it’s worth it.
There’s a lot of good advice for community management and the whole thing is a lesson in writing excellent documentation.
Sunday, June 30th, 2019
You can’t criticize Twitter on Twitter. It just doesn’t work. The medium is the message.
Nolan’s plea for sanity.
Write blog posts. Use RSS. Use micro.blog. Use Mastodon. Use Pleroma. Use whatever you want, as long as it isn’t manipulating you with algorithms or selling access to your data to advertisers.
Tuesday, June 18th, 2019
I don’t know how we got to a point where chatting and sharing with friends means having to pick through adverts, and agreeing to being tracked and marketed at, and risk being exposed to, or abused by, terrible people. Our conversations and holiday snaps have become darkly marketed events. You could say this is a fair exchange but it feels wrong to me. The things being exchanged are too different, a kind of category error. It’s a wonky kind of barter in which I feel powerless and used. It’s not why I came here, to the internet.
Tuesday, May 21st, 2019
This is a really great, balanced profile of the Indie Web movement. There’s thoughtful criticism alongside some well-deserved praise:
If we itemize the woes currently afflicting the major platforms, there’s a strong case to be made that the IndieWeb avoids them. When social-media servers aren’t controlled by a small number of massive public companies, the incentive to exploit users diminishes. The homegrown, community-oriented feel of the IndieWeb is superior to the vibe of anxious narcissism that’s degrading existing services.
Tantek’s barnstorming closing talk from Beyond Tellerrand. This is well worth 30 minutes of your time.
Own your domain. Own your content. Own your social connections. Own your reading experience. IndieWeb services, tools, and standards enable you to take back your web.
Saturday, April 21st, 2018
There was a moment that it seemed like a proliferation of flickr-like webservices would result in a network of deep shared pools of cultural resource, from which every user could build expressions and applications, but the “entrap and surveil” economics of platforms kicked in.
And now we have no history, and rather than communicating via visualizations of our own shared cultural record, we are left waiting like dogs for treats as facebook decides to surface one of our own images from 3 or 8 years ago. Don’t try to search the graph! Advertisers only.
Friday, March 30th, 2018
On moving from silos to your own website:
Over the last year, especially, it has seemed much more like “blog to write, tweet to fight.” Moreover, the way that our writing and personal data has been used by social media companies has become more obviously problematic—not that it wasn’t problematic to begin with.
Which is why it’s once again a good time to blog, especially on one’s own domain.
But on the other hand…
It is psychological gravity, not technical inertia, however, that is the greater force against the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site.
That’s true …which is why brid.gy is such an incredibly powerful service for, well, bridging the gap between your own personal site and the silos, allowing for that feeling of ambient humanity.
Sunday, February 11th, 2018
In trying to decide on his indie web approach, Dries gives an excellent breakdown of the concepts of PESOS (Publish Elsewhere, Syndicate to Own Site) and POSSE (Publish to Own Site, Syndicate Elsewhere).
Sunday, January 14th, 2018
If only our digital social networks were to exhibit this kind of faded grandeur when they no longer exist.
Friday, September 1st, 2017
John Lanchester reviews ‘The Attention Merchants’ by Tim Wu, ‘Chaos Monkeys’ by Antonio García Martínez and ‘Move Fast and Break Things’ by Jonathan Taplin · LRB 17 August 2017
Triple the hand-wringing in this combined review of three books:
- The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold by Tim Wu,
- Chaos Monkeys: Inside the Silicon Valley Money Machine by Antonio García Martínez, and
- Move Fast and Break Things: How Facebook, Google and Amazon have Cornered Culture and What It Means for All of Us by Jonathan Taplin.
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality.
Thursday, February 16th, 2017
Much of our courage and support comes from the people we read and talk to and love online, often on the very networks that expose us—and our friends—to genuine enemies of freedom and peace. We have to keep connected, but we don’t have to play on their terms.
Saturday, December 5th, 2015
A wonderful sci-fi vignette from Matt.