Tags: storytelling

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Tuesday, March 3rd, 2020

Telling the story of performance

At Clearleft, we’ve worked with quite a few clients on site redesigns. It’s always a fascinating process, particularly in the discovery phase. There’s that excitement of figuring out what’s currently working, what’s not working, and what’s missing completely.

The bulk of this early research phase is spent diving into the current offering. But it’s also the perfect time to do some competitor analysis—especially if we want some answers to the “what’s missing?” question.

It’s not all about missing features though. Execution is equally important. Our clients want to know how their users’ experience shapes up compared to the competition. And when it comes to user experience, performance is a huge factor. As Andy says, performance is a UX problem.

There’s no shortage of great tools out there for measuring (and monitoring) performance metrics, but they’re mostly aimed at developers. Quite rightly. Developers are the ones who can solve most performance issues. But that does make the tools somewhat impenetrable if you don’t speak the language of “time to first byte” and “first contentful paint”.

When we’re trying to show our clients the performance of their site—or their competitors—we need to tell a story.

Web Page Test is a terrific tool for measuring performance. It can also be used as a story-telling tool.

You can go to webpagetest.org/easy if you don’t need to tweak settings much beyond the typical site visit (slow 3G on mobile). Pop in your client’s URL and, when the test is done, you get a valuable but impenetrable waterfall chart. It’s not exactly the kind of thing I’d want to present to a client.

Fortunately there’s an attention-grabbing output from each test: video. Download the video of your client’s site loading. Then repeat the test with the URL of a competitor. Download that video too. Repeat for as many competitor URLs as you think appropriate.

Now take those videos and play them side by side. Presentation software like Keynote is perfect for showing multiple videos like this.

This is so much more effective than showing a table of numbers! Clients get to really feel the performance difference between their site and their competitors.

Running all those tests can take time though. But there are some other tools out there that can give a quick dose of performance information.

SpeedCurve recently unveiled Page Speed Benchmarks. You can compare the performance of sites within a particualar sector like travel, retail, or finance. By default, you’ll get a filmstrip view of all the sites loading side by side. Click through on each one and you can get the video too. It might take a little while to gather all those videos, but it’s quicker than using Web Page Test directly. And it might be that the filmstrip view is impactful enough for telling your performance story.

If, during your discovery phase, you find that performance is being badly affected by third-party scripts, you’ll need some way to communicate that. Request Map Generator is fantastic for telling that story in a striking visual way. Pop the URL in there and then take a screenshot of the resulting visualisation.

The beginning of a redesign project is also the time to take stock of current performance metrics so that you can compare the numbers after your redesign launches. Crux.run is really great for tracking performance over time. You won’t get any videos but you will get some very appealing charts and graphs.

Web Page Test, Page Speed Benchmarks, and Request Map Generator are great for telling the story of what’s happening with performance right nowCrux.run balances that with the story of performance over time.

Measuring performance is important. Communicating the story of performance is equally important.

Thursday, January 2nd, 2020

The Rise Of Skywalker

If you haven’t seen The Rise Of Skywalker, avert your gaze for I shall be revealing spoilers here…

I wrote about what I thought of The Force Awakens. I wrote about what I thought of The Last Jedi. It was inevitable that I was also going to write about what I think of The Rise Of Skywalker. If nothing else, I really enjoy going back and reading those older posts and reminding myself of my feelings at the time.

I went to a midnight screening with Jessica after we had both spent the evening playing Irish music at our local session. I was asking a lot of my bladder.

I have to admit that my first reaction was …ambivalent. I didn’t hate it but I didn’t love it either.

Now, if that sounds familiar, it’s because that’s pretty much what I said about Rogue One and The Last Jedi:

Maybe I just find it hard to really get into the flow when I’m seeing a new Star Wars film for the very first time.

This time there were very specific things that I could point to and say “I don’t like it!” For a start, there’s the return of Palpatine.

I think the Emperor has always been one of the dullest characters in Star Wars. Even in Return Of The Jedi, he just comes across as a paper-thin one-dimensional villain who’s evil just because he’s evil. That works great when he’s behind the scenes manipulating events, but it makes for dull on-screen shenanigans, in my opinion. The pantomime nature of Emperor Palpatine seems more Harry Potter than Star Wars to me.

When I heard the Emperor was returning, my expectations sank. To be fair though, I think it was a very good move not to make the return of Palpatine a surprise. I had months—ever since the release of the first teaser trailer—to come to terms with it. Putting it in the opening crawl and the first scene says, “Look, he’s back. Don’t ask how, just live with it.” That’s fair enough.

So in the end, the thing that I thought would bug me—the return of Palpatine—didn’t trouble me much. But what really bugged me was the unravelling of one of my favourite innovations in The Last Jedi regarding Rey’s provenance. I wrote at the time:

I had resigned myself to the inevitable reveal that would tie her heritage into an existing lineage. What an absolute joy, then, that The Force is finally returned into everyone’s hands!

What bothered me wasn’t so much that The Rise Of Skywalker undoes this, but that the undoing is so uneccessary. The plot would have worked just as well without the revelation that Rey is a Palpatine. If that revelation were crucial to the story, I would go with it, but it just felt like making A Big Reveal for the sake of making A Big Reveal. It felt …cheap.

I have to say, that’s how I responded to a lot of the kitchen sink elements in this film when I first saw it. It was trying really, really hard to please, and yet many of the decisions felt somewhat lazy to me. There were times when it felt like a checklist.

In a way, there was a checklist, or at least a brief. JJ Abrams has spoken about how this film needed to not just wrap up one trilogy, but all nine films. But did it though? I think I would’ve been happier if it had kept its scope within the bounds of these new sequels.

That’s been a recurring theme for me with all three of these films. I think they work best when they’re about the new characters. I’m totally invested in them. Leaning on nostalgia and the cultural memory of the previous films and their characters just isn’t needed. I would’ve been fine if Luke, Han, and Leia never showed up on screen in this trilogy—that’s how much I’m sold on Rey, Finn, and Poe.

But I get it. The brief here is to tie everything together. And as JJ Abrams has said, there was no way he was going to please everyone. But it’s strange that he would attempt to please the most toxic people clamouring for change. I’m talking about the racists and misogynists that were upset by The Last Jedi. The sidelining of Rose Tico in The Rise Of Skywalker sure reads a lot like a victory for them. Frankly, that’s the one aspect of this film that I’m always going to find disappointing.

Because it turns out that a lot of the other things that I was initially disappointed by evaporated upon second viewing.

Now, I totally get that a film needs to work for a first viewing. But if any category of film needs to stand up to repeat viewing, it’s a Star Wars film. In the case of The Rise Of Skywalker, I think that repeat viewing might have been prioritised. And I’m okay with that.

Take the ridiculously frenetic pace of the multiple maguffin-led plotlines. On first viewing, it felt rushed and messy. I got the feeling that the double-time pacing was there to brush over any inconsistencies that would reveal themselves if the film were to pause even for a minute to catch its breath.

But that wasn’t the case. On second viewing, things clicked together much more tightly. It felt much more like a well-oiled—if somewhat frenetic—machine rather than a cobbled-together Heath Robinson contraption that might collapse at any moment.

My personal experience of viewing the film for the second time was a lot of fun. I was with my friend Sammy, who is not yet a teenager. His enjoyment was infectious.

At the end, after we see Rey choose her new family name, Sammy said “I knew she was going to say Skywalker!”

“I guess that explains the title”, I said. “The Rise Of Skywalker.”

“Or”, said Sammy, “it could be talking about Ben Solo.”

I hadn’t thought of that.

When I first saw The Rise Of Skywalker, I was disappointed by all the ways it was walking back the audacious decisions made in The Last Jedi, particularly Rey’s parentage and the genetic component to The Force. But on second viewing, I noticed the ways that this film built on the previous one. Finn’s blossoming sensitivity keeps the democratisation of The Force on the table. And the mind-melding connection between Rey and Kylo Ren that started in The Last Jedi is crucial for the plot of The Rise Of Skywalker.

Once I was able to get over the decisions I didn’t agree with, I was able to judge the film on its own merits. And you know what? It’s really good!

On the technical level, it was always bound to be good, but I mean on an emotional level too. If I go with it, then I’m rewarded with a rollercoaster ride of emotions. There were moments when I welled up (they mostly involved Chewbacca: Chewie’s reaction to Leia’s death; Chewie getting the medal …the only moment that might have topped those was Han Solo’s “I know”).

So just in case there’s any doubt—given all the criticisms I’ve enumerated—let me clear: I like this film. I very much look forward to seeing it again (and again).

But I do think there’s some truth to what Eric says here:

A friend’s review of “The Rise of Skywalker”, which also serves as a perfect summary of JJ Abrams’ career: “A very well-executed lack of creativity.”

I think I might substitute the word “personality” for “creativity”. However you feel about The Last Jedi, there’s no denying that it embodies the vision of one person:

I think the reason why The Last Jedi works so well is that Rian Johnson makes no concessions to my childhood, or anyone else’s. This is his film. Of all the millions of us who were transported by this universe as children, only he gets to put his story onto the screen and into the saga. There are two ways to react to this. You can quite correctly exclaim “That’s not how I would do it!”, or you can go with it …even if that means letting go of some deeply-held feelings about what could’ve, should’ve, would’ve happened if it were our story.

JJ Abrams, on the other hand, has done his utmost to please us. I admire that, but I feel it comes at a price. The storytelling isn’t safe exactly, but it’s far from personal.

The result is that The Rise Of Skywalker is supremely entertaining—especially on repeat viewing—and it has a big heart. I just wish it had more guts.

Monday, February 25th, 2019

Marty’s mashup

While the Interaction 19 event was a bit of a mixed bag overall, there were some standout speakers.

Marty Neumeier was unsurprisingly excellent. I’d seen him speak before, at UX London a few years back, so I knew he’d be good. He has a very reassuring, avuncular manner when he’s speaking. You know the way that there are some people you could just listen to all day? He’s one of those.

Marty’s talk at Interaction 19 was particularly interesting because it was about his new book. Now, why would that be of particular interest? Well, this new book—Scramble—is a business book, but it’s written in the style of a thriller. He wanted it to be like one of those airport books that people read as a guilty pleasure.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. His only hope is to try something new. But what?

I love this idea!

I’ve talked before about borrowing narrative structures from literature and film and applying them to blog posts and conference talks—techniques like flashback, in media res, etc.—so I really like the idea of taking an entire genre and applying it to a technical topic.

The closest I’ve seen is the comic that Scott McCloud wrote for the release of Google Chrome back in 2008. But how about a romantic comedy about service workers? Or a detective novel about CSS grid?

I have a feeling I’ll be thinking about Marty Neumeier’s book next time I’m struggling to put a conference talk together.

In the meantime, if you want to learn from the master storyteller himself, Clearleft are running a two-day Brand Master Workshop with Marty on March 14th and 15th at The Barbican in London. Early bird tickets are on sale until this Thursday, so don’t dilly-dally if you were thinking about nabbing your spot.

Wednesday, July 18th, 2018

Thinking in Triplicate – Mule Design Studio – Medium

Erika has written a great guest post on Ev’s blog. It covers the meaning, the impact, and the responsibility of design …and how we’ve been chasing the wrong measurements of success.

We design for the experience of a single user at a time and expect that the collective experience, and the collective impact, will take care of itself.

Monday, October 19th, 2015

Periodic Table of Storytelling

Combining the molecules of narrative tropes to create stories.

Friday, August 21st, 2015

Crafting A Bridge Between Storytelling & UX Design

I kind of want to link to every one of John’s post chronicling his 90 days at Clearleft, but this one is particular good, I think: how narrative ideas from the world of storytelling can help unlock some design problems.

Saturday, May 30th, 2009

Ficly - A better, shorter story

Ficlets is back ...as Ficly. Take that, AOL: this site is just too good to roll over and die.

Thursday, December 4th, 2008

The Whale Hunt / A storytelling experiment / by Jonathan Harris

An experiment in human storytelling, using a photographic heartbeat of 3,214 images to document an Eskimo whale hunt in Barrow, Alaska.

Tuesday, November 27th, 2007

Fray: The Quarterly of True Stories

The site that sparked my love affair with the web returns as a quarterly book.

Thursday, June 14th, 2007

One Sentence - True stories, told in one sentence.

Fray.com meets Twitter: one-sentence long true stories. This is the kind of thing that reminds why I work on the Web.

Saturday, March 17th, 2007

Storytelling at South by Southwest

South by Southwest Interactive 2007 was predictably wonderful; simultaneously exhausting and exhilarating. On the one hand, it seems like I spent the entire time goofing off and having fun but at the same time, it’s been the most productive conference I’ve attended in quite a while.

SXSW is a great barometer for testing the current zeitgeist in the kingdom of the geek. Personally, the Southby canary in the Web coalmine was telling me one thing: it’s all about telling stories, baby.

Finally, technology is being relegated to its correct role: a tool for allowing people to connect and share their stories. Whether it’s Ruby on Rails, Ajax, tagging or the World Wide Web itself, I got the feeling that what really matters now is personal communication—storytelling by any other name.

Zeldman nails it when he says that independent content is the new web app. I for one welcome our new storytelling overlords.

The obvious poster child of this new revival is the superb Ficlets, brainchild of Kevin Lawver and executed—with AOL’s approval—by a kick-ass team including Jason Garber and the amazing Cindy Li. But even if you look at any of the other hip web apps like Twitter and Flickr, you’ll find that the reason why they’re so engaging is that they’re allowing people to tell their stories.

Even at South by Southwest, people were using the Web to tell stories. There’s the comedic tale of of course but there was also tragedy and even some romance. Listen to Bruce Sterling’s closing rant which rambles around the subjects of blogs, wikis, video and fan fiction (even when I disagree almost entirely with what he says, I still enjoy listening to him speak).

Mind you, this is all my own personal subjective impression of SXSW. It may well be that other people thought that advertising, revenue and business models were the hot topics but that’s certainly not what I experienced. I found a real spirit of excitement swirling around the question, “how can we make it easier for people to communicate?” Answering that question means tackling a range of subjects from visual design, typography through to the mobile web, accessibility, interaction design and the user experience. The question was confronted head-on in Kathy Sierra’s keynote but its presence could be felt hanging over all the presentations and panels I attended.

What I love most about this feeling I got from South by Southwest is its familiarity. It reminds me of why I got into web design in the first place.

Let me tell you a story…

I was at one of the innumerable late-night SXSW parties. In this case the free booze and music was provided by the good folks at Purevolume and Virb. I just had my Wii cherry popped and I was describing the experience to Andy who was my co-coinspirator for the How to Bluff Your Way in Web 2.0 presentation. John Halcyon Styn came over and told us effusively how much he enjoyed said presentation.

Now, plenty of other people had come up to me to give positive feedback about our jolly jape but this compliment from Halcyon really meant a lot to me. You see, he was one of the people who inspired me to make stuff for the web. I distinctly remember sites like prehensile tales, 0sil8 and the inimitable Fray triggering something in my brain that made me realise what it was I wanted to do with my life.

Here we are, ten years later, and South by Southwest has confirmed the choice I made back then. There’s a familiar feeling in the air and it’s nothing to do with corporate buy-out or business models. It’s the feeling of exhilaration and excitement that comes from connecting with people through a shared experience. It’s probably the same feeling that our ancestors had when they gathered around the campfire at night to swap stories. They had fire, we have the hyperlink. Our campfire is the whole world. Our stories are individual and multitudinous. Our time is now.