Tags: test

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Monday, June 7th, 2021

Weighing up UX

You can listen to an audio version of Weighing up UX.

This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.

I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.

Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.

See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.

People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.

So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:

Making a decision based solely on quantitative observations (or metrics) and ignoring all others.

The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.

And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.

Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.

The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.

For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.

Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.

But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…

At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?

In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.

(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)

Where it gets interesting is when you flip the question around.

Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.

Yay?

Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?

Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?

There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.

At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).

Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…

It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.

But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.

That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:

For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.

Sunday, June 6th, 2021

Gaming the Iron Curtain

The ZX Spectrum in a time of revolution:

Gaming the Iron Curtain offers the first book-length social history of gaming and game design in 1980s Czechoslovakia, or anywhere in the Soviet bloc. It describes how Czechoslovak hobbyists imported their computers, built DIY peripherals, and discovered games as a medium, using them not only for entertainment but also as a means of self-expression.

Monday, May 10th, 2021

Building a resilient frontend using progressive enhancement - Service Manual - GOV.UK

Using progressive enhancement means your users will be able to do what they need to do if any part of the stack fails.

What a terrific short guide to sensible web development!

  • Start with HTML
    • Using interactive elements
    • Adding the extras
    • Building more complex services
    • Testing your service
    • Do not assume users turn off CSS or JavaScript
    • Case studies and related guides

Sunday, May 2nd, 2021

Performance-testing the Google I/O site - JakeArchibald.com

Modern web development:

Imagine you went to a restaurant, took a seat, and 20 minutes later you still haven’t been given a menu. You ask where it is, and you’re told “oh, we’re currently cooking you everything you might possibly ask for. Then we’ll give you the menu, you’ll pick something, and we’ll be able to give you it instantly, because it’ll all be ready”.

Single page apps, ladies and gentlemen.

Tuesday, April 20th, 2021

Global performance insights for your site | Lighthouse Metrics

I hadn’t come across this before—run Lighthouse tests on your pages from six different locations around the world at once.

Monday, March 1st, 2021

HTML test cases

This is handy—an up-to-date list of tests run on form fields with different combinations of screen readers and browsers.

Monday, February 1st, 2021

Thursday, November 12th, 2020

An opinionated guide to accessibility testing /// Iain Bean

  1. First impressions
  2. The Tab key
  3. Automated testing tools
  4. Screen reader testing
  5. Next steps

Thursday, October 8th, 2020

Top 5 things to review in an Accessible Design Review - Hassell Inclusion

Considering how much accessibility work happens “under the hood”, it’s interesting that all five of these considerations are visibly testable.

  1. Think about accessible copy
  2. Don’t forget about the focus indicator
  3. Check your colour contrast
  4. Don’t just use colour to convey meaning
  5. Design in anticipation of text resizing

Thursday, October 1st, 2020

A future owners test // Cennydd Bowles

I’d like to see more of this thinking – maybe we could call it the future owners test – in contemporary responsible tech work. We mustn’t get so wrapped up in today that we overlook tomorrow.

Monday, September 14th, 2020

Tolerance | Trys Mudford

Trys ponders home repair projects and Postel’s Law.

As we build our pages, components, and business logic, establish where tolerance should be granted. Consider how flexible each entity should be, and on what axis. Determine which items need to be fixed and less tolerant. There will be areas where the data or presentation being accurate is more important than being flexible - document these decisions.

Tuesday, July 7th, 2020

We need more inclusive web performance metrics | Filament Group, Inc.

Good point. When we talk about perceived performance, the perception in question is almost always visual. We should think more inclusively than that.

Thursday, June 25th, 2020

Accessible to some - Manuel Matuzović

A score of 100 in Lighthouse or 0 errors in axe doesn’t mean that you’re done, it means that you’re ready to start manual testing and testing with real users, if possible.

Tuesday, June 23rd, 2020

Introduction to Screen Readers Using Voiceover | Gymnasium

This is a great short introduction to using VoiceOver with Safari by the one and only Ethan Marcotte.

Thursday, April 30th, 2020

Prioritizing users in a crisis: Building the California COVID-19 response site

This is a great case study of the excellent California COVID-19 response site. Accessibility and performance are the watchwords here.

Want to know their secret weapon?

A $20 device running Android 9, with no contract commitment has been one of the most useful and effective tools in our effort to be accessible.

Leaner, faster sites benefit everybody, but making sure your applications run smoothly on low-end hardware makes a massive difference for those users.

Friday, April 10th, 2020

Web Share API test

Remember a while back I wrote about some odd behaviour with the Web Share API in Safari on iOS?

When the share() method is triggered, iOS provides multiple ways of sharing: Messages, Airdrop, email, and so on. But the simplest option is the one labelled “copy”, which copies to the clipboard.

Here’s the thing: if you’ve provided a text parameter to the share() method then that’s what’s going to get copied to the clipboard—not the URL.

That’s a shame. Personally, I think the url field should take precedence.

Tess filed a bug soon after, which was very gratifying to see.

Now Phil has put together a test case:

  1. Share URL, title, and text
  2. Share URL and title
  3. Share URL and text

Very handy! The results (using the “copy” to clipboard action) are somewhat like rock, paper, scissors:

  • URL beats title,
  • text beats URL,
  • nothing beats text.

So it’s more like rock, paper, high explosives.

Tuesday, March 10th, 2020

Lighthouse bookmarklet

I use Firefox. You should too. It’s fast, secure, and more privacy-focused than the leading browser from the big G.

When it comes to web development, the CSS developer tooling in Firefox is second-to-none. But when it comes to JavaScript and network-related debugging (like service workers), Chrome’s tools are currently better than Firefox’s (for now). For example, Chrome has a tab in its developer tools that lets you run Lighthouse on the currently open tab.

Yesterday, I got the Calibre newsletter, which always has handy performance-related links from Karolina. She pointed to a Lighthouse extension for Firefox. “Excellent!”, I thought, and I immediately installed it. But I had some qualms about installing a plug-in from Google into a browser from Mozilla, particularly as the plug-in page says:

This is not a Recommended Extension. Make sure you trust it before installing

Well, I gave it a go. It turns out that all it actually does is redirect to the online version of Lighthouse. “Hang on”, I thought. “This could just be a bookmarklet!”

So I immediately uninstalled the browser extension and made this bookmarklet:

Lighthouse

Drag that up to your desktop browser’s bookmarks toolbar. Press it whenever you’re on a site that you want to test.

Tuesday, March 3rd, 2020

Telling the story of performance

At Clearleft, we’ve worked with quite a few clients on site redesigns. It’s always a fascinating process, particularly in the discovery phase. There’s that excitement of figuring out what’s currently working, what’s not working, and what’s missing completely.

The bulk of this early research phase is spent diving into the current offering. But it’s also the perfect time to do some competitor analysis—especially if we want some answers to the “what’s missing?” question.

It’s not all about missing features though. Execution is equally important. Our clients want to know how their users’ experience shapes up compared to the competition. And when it comes to user experience, performance is a huge factor. As Andy says, performance is a UX problem.

There’s no shortage of great tools out there for measuring (and monitoring) performance metrics, but they’re mostly aimed at developers. Quite rightly. Developers are the ones who can solve most performance issues. But that does make the tools somewhat impenetrable if you don’t speak the language of “time to first byte” and “first contentful paint”.

When we’re trying to show our clients the performance of their site—or their competitors—we need to tell a story.

Web Page Test is a terrific tool for measuring performance. It can also be used as a story-telling tool.

You can go to webpagetest.org/easy if you don’t need to tweak settings much beyond the typical site visit (slow 3G on mobile). Pop in your client’s URL and, when the test is done, you get a valuable but impenetrable waterfall chart. It’s not exactly the kind of thing I’d want to present to a client.

Fortunately there’s an attention-grabbing output from each test: video. Download the video of your client’s site loading. Then repeat the test with the URL of a competitor. Download that video too. Repeat for as many competitor URLs as you think appropriate.

Now take those videos and play them side by side. Presentation software like Keynote is perfect for showing multiple videos like this.

This is so much more effective than showing a table of numbers! Clients get to really feel the performance difference between their site and their competitors.

Running all those tests can take time though. But there are some other tools out there that can give a quick dose of performance information.

SpeedCurve recently unveiled Page Speed Benchmarks. You can compare the performance of sites within a particualar sector like travel, retail, or finance. By default, you’ll get a filmstrip view of all the sites loading side by side. Click through on each one and you can get the video too. It might take a little while to gather all those videos, but it’s quicker than using Web Page Test directly. And it might be that the filmstrip view is impactful enough for telling your performance story.

If, during your discovery phase, you find that performance is being badly affected by third-party scripts, you’ll need some way to communicate that. Request Map Generator is fantastic for telling that story in a striking visual way. Pop the URL in there and then take a screenshot of the resulting visualisation.

The beginning of a redesign project is also the time to take stock of current performance metrics so that you can compare the numbers after your redesign launches. Crux.run is really great for tracking performance over time. You won’t get any videos but you will get some very appealing charts and graphs.

Web Page Test, Page Speed Benchmarks, and Request Map Generator are great for telling the story of what’s happening with performance right nowCrux.run balances that with the story of performance over time.

Measuring performance is important. Communicating the story of performance is equally important.

HTML: The Inaccessible Parts - daverupert.com

Well, this is a grim collection from Dave:

There are some cases where even using plain ol’ HTML causes accessibility problems. I get frustrated and want to quit web development whenever I read about these types of issues. Because if browsers can’t get this right, what hope is there for the rest of us.

It’s worth clicking through each link he lists—the situation is often much more nuanced than simply “Don’t use X.”

Friday, January 10th, 2020

Listen To Me And Not Google: HeydonWorks

We have to stop confusing the excesses of capitalism with the hallmarks of quality. Sometimes Google aren’t better, they’re just more pervasive.

cough AMP cough