Nicky Case has made an implementation of Ted Nelson’s StretchText that works across different domains.
Tuesday, August 23rd, 2022
Monday, August 22nd, 2022
I really like this experiment that Jim is conducting on his own site. I might try to replicate it sometime!
Tuesday, August 16th, 2022
My talk, Building, was about the metaphors we use to talk about the work we do on the web. So I’m interested in this analysis of the metaphors used to talk about markup:
- Data is documents, processing data is clerking
- Data is trees, processing data is forestry
- Data is buildings, processing data is construction
- Data is a place, processing data is a journey
- Data is a fluid, processing data is plumbing
- Data is a textile, processing data is weaving
- Data is music, processing data is performing
Friday, August 5th, 2022
An account of the mother of all demos, written by Steven Johnson.
Wednesday, July 27th, 2022
The day we started to allow email clients to be full-blown web browsers (but without the protections of browsers) was the day we lost — time, security, privacy, and effectiveness. Now we spend all our time fighting with the materials of an email (i.e. color and layout) rather than refining its substance (i.e. story and language).
Sunday, June 19th, 2022
I’m standing on a huge stage in a giant hangar-like room already filled with at least a thousand people. More are arriving. I’m due to start speaking in a few minutes. But there’s a problem with my laptop. It connects to the external screen, then disconnects, then connects, then disconnects. The technicians are on the stage with me, quickly swapping out adaptors and cables as they try to figure out a fix.
This is a pretty standard stress dream for me. Except this wasn’t a dream. This was happening for real at the giant We Are Developers World Congress in Berlin last week.
In the run-up to the event, the organisers had sent out emails about providing my slide deck ahead of time so it could go on a shared machine. I understand why this makes life easier for the people running the event, but it can be a red flag for speakers. It’s never quite the same as presenting from your own laptop with its familiar layout of the presentation display in Keynote.
Fortunately the organisers also said that I could present from my own laptop if I wanted to so that’s what I opted for.
One week before the talk in Berlin I was in Amsterdam for CSS Day. During a break between talks I was catching up with Michelle. We ended up swapping conference horror stories around technical issues (prompted by some of our fellow speakers having issues with Keynote on the brand new M1 laptops).
Michelle told me about a situation where she was supposed to be presenting from her own laptop, but because of last-minute technical issues, all the talks were being transferred to a single computer via USB sticks.
“But the fonts!” I said. “Yes”, Michelle responded. Even though she had put the fonts on the USB stick, things got muddled in the rush. If you open the Keynote file before installing the fonts, Keynote will perform font substitution and then it’s too late. This is exactly what happened with Michelle’s code examples, messing them up.
“You know”, I said, “I was thinking about having a back-up version of my talks that’s made entirely out of images—export every slide as an image, then make a new deck by importing all those images.”
“I’ve done that”, said Michelle. “But there isn’t a quick way to do it.”
I was still thinking about our conversation when I was on the Eurostar train back to England. I had plenty of time to kill with spotty internet connectivity. And that huge Berlin event was less than a week away.
I opened up the Keynote file of the Berlin presentation. I selected
Then I created a new blank deck ready for the painstaking work that Michelle had warned me about. I figured I’d have to drag in each image individually. The presentation had 89 slides.
But I thought it was worth trying a shortcut first. I selected all of the images in Finder. Then I dragged them over to the far left column in Keynote, the one that shows the thumbnails of all the slides.
Each image was now its own slide. I selected all 89 slides and applied my standard transition: a one second dissolve.
That was pretty much it. I now had a version of my talk that had no fonts whatsoever.
If you’re going to try this, it works best if don’t have too many transitions within slides. Like, let’s say you’ve got three words that you introduce—by clicking—one by one. You could have one slide with all three words, each one with its own build effect. But the other option is to have three slides: each one like the previous slide but with one more word added. If you use that second technique, then the exporting and importing will work smoothly.
Oh, and if you have lots and lots of notes, you’ll have to manually copy them over. My notes tend to be fairly minimal—a few prompts and the occasional time check (notes that say “5 minutes” or “10 minutes” so I can guage how my pacing is going).
Back to that stage in Berlin. The clock is ticking. My laptop is misbehaving.
One of the other speakers who will be on later in the day was hoping to test his laptop too. It’s Håkon. His presentation includes in-browser demos that won’t work on a shared machine. But he doesn’t get a chance to test his laptop just yet—my little emergency has taken precedent.
“Luckily”, I tell him, “I’ve got a backup of my presentation that’s just images to avoid any font issues.” He points out the irony: we spent years battling against the practice of text-as-images on the web and now here we are using that technique once again.
My laptop continues to misbehave. It connects, it disconnects, connects, disconnects. We’re going to have to run the presentation from the house machine. I’m handed a USB stick. I put my images-only version of the talk on there. I’m handed a clicker (I can’t use my own clicker with the house machine). I’m quickly ushered backstage while the MC announces my talk, a few minutes behind schedule.
It works. It feels a little strange not being able to look at my own laptop, but the on-stage monitors have the presentation display including my notes. The unfamiliar clicker feels awkward but hopefully nobody notices. I deliver my talk and it seems to go over well.
I think I’ll be making image-only versions of all my talks from now on. Hopefully I won’t ever need them, but just knowing that the backup is there is reassuring.
Mind you, if you’re the kind of person who likes to fiddle with your slides right up until the moment of presenting, then this technique won’t be very useful for you. But for me, not being able to fiddle with my slides after a certain point is a feature, not a bug.
Monday, May 30th, 2022
Saturday, May 28th, 2022
Prompted by my recent post on
alt text, Geoff shares some resources on the right length for
Friday, April 22nd, 2022
This is exactly the pattern of usage I’ve been advocating for with web components—instead of creating a custom element from scratch, wrap an existing HTML element and use the custom element to turbo-charge it, like Zach is doing:
By enhancing native HTML instead of replacing it, we can provide a solid baseline experience, and add progressive enhancement as the cherry on top.
Monday, April 4th, 2022
Imagine a world without hyperlinks or search:
Take WeChat as an example. It is home to the vast majority of China’s original writing, and yet:
- It doesn’t allow any external links;
- Its posts are not indexed by search engines such as Google or Baidu, and its own search engine is practically useless;
- You can’t check the author’s other posts if open the page outside of the WeChat app. In other words, each WeChat article is an orphan, not linked to anything else on the Internet, not even the author’s previous work.
Search engine indexing is key to content discovery in the knowledge creation domain, but in a mobile-first world, it is extremely difficult to pull content across the walled gardens, whether or not there is a profit incentive to do so.
Again, the issue here is not censorship. Had China relaxed its speech restrictions, a search start-up would’ve faced the same level of resistance from content platforms when trying to index their content, and content platforms would’ve been equally reluctant to create their own search engines, as they could serve ads and profit without a functional search engine.
Wednesday, March 30th, 2022
Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.
I very much agree with this call to action from the EFF.
Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.
Wednesday, March 23rd, 2022
“Be linkable and accessible to any client” is a provocative test for whether something is “of the web”.
Wednesday, March 9th, 2022
I feel like it’s high time I revived some interest in my proposal for
button type="share". Last I left it, I was gathering use cases and they seem to suggest that the most common use case for the Web Share API is sharing the URL of the current page.
If you want to catch up on the history of this proposal, here’s what I’ve previously written:
A good example is the Constraint Validation API. For the most common use cases, the
required attribute and
A bad example is the Geolocation API. The most common use case is getting the user’s current location. But there’s no
input type="geolocation" (or
I’ve been thinking about how a lot of recently-proposed APIs end up having to deal with what Chrome devrel’s been calling the “user gesture/activation budget”, and wondering if that’s a good indicator of when something should have been HTML in the first place.
I think he’s onto something here!
button type could be minted?
The Web Share API is a classic example. You can’t invoke the API after an event like the page loading. You have to invoke the API after a user-initiated event like, oh, I don’t know …clicking on a button!
The Fullscreen API has the same restriction. You can’t make the browser go fullscreen unless you’re responding to user gesture, like a click. So why not have
button type="fullscreen" in HTML to encapsulate that? And again, the fallback in non-supporting browsers is predictable—it behaves like a regular button—so this is trivial to polyfill. I should probably whip up a polyfill to demonstrate this.
button type value.
The only potential flaw in this thinking is that some APIs that require a user gesture might also require a secure context (either being served over HTTPS or
localhost). But as far as I know, HTML has never had the concept of features being restricted by context. An element is either supported or it isn’t.
That said, there is some prior art here. If you use
input type="password" in a non-secure context—like a page being served over HTTP—the browser updates the interface to provide scary warnings. Perhaps browsers could do something similar for any new
Friday, March 4th, 2022
If you rely on Word, Evernote or Notion, for example, then you can’t work unless you have Word, Evernote, or Notion. You are helpless without them. You are dependent.
But if you only use plain text, you can use any program on any device, forever. It gives great flexibility and peace of mind.
Sunday, February 6th, 2022
A lovely font based on the Bulmer typeface.
Saturday, February 5th, 2022
I really hope that Betteridge’s Law doesn’t apply to this headline.
Monday, January 31st, 2022
Chip Delaney and Octavia Butler on a panel together in 1998 when hypertext and “cyberspace” are in the air. Here’s Octavia Butler on her process (which reminds me of when I’m preparing a conference talk):
I generally have four or five books open around the house—I live alone; I can do this—and they are not books on the same subject. They don’t relate to each other in any particular way, and the ideas they present bounce off one another. And I like this effect. I also listen to audio-books, and I’ll go out for my morning walk with tapes from two very different audio-books, and let those ideas bounce off each other, simmer, reproduce in some odd way, so that I come up with ideas that I might not have come up with if I had simply stuck to one book until I was done with it and then gone and picked up another.
So, I guess, in that way, I’m using a kind of primitive hypertext.
Sunday, January 2nd, 2022
Out of all of these metaphors, the two most enduring are paper and physical space.
Friday, December 10th, 2021
We invite software developers to do their part, by
- ensuring their users can conveniently obtain a link to the currently open or selected resource via a user interface; and
- providing an application programming interface (API) to obtain or construct a link to that resource (i.e., to get its address and name).
Monday, November 29th, 2021
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.