Nothing boosts opens and clicks as well as an old school, plain-text email.
I feel vindicated.
People say they prefer HTML emails ..but they actually prefer plain-text.
This seems like a plausable explanation:
Think about how you email colleagues and friends: Do you usually add images or use well-designed templates? Probably not, and neither does your audience. They’re used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more.
Now get off my lawn, you pesky HTML-email lovin’ kids.
This history of the World Wide Web from 1996 is interesting for the way it culminates with …Java. At that time, the language seemed like it would become the programmatic lingua franca for the web. Brendan Eich sure upset that apple cart.
This is a really good explanation of the difference between context-aware layouts—that we’ve had up until now—and content-aware layouts, which are now possible with CSS grid:
With the min-content, max-content and auto keywords, we can size grid tracks based on their content. I think this is very cool. If we manage to embrace as much of the web’s flexibility as we can, we can get the most out of these tools, and let CSS help us with designing for the unknown.
Jean-François also told us that the WorldWideWeb browser/editor was kind of like an advanced prototype. The idea was to get something up and running as quickly as possible. Well, the NeXT operating system had a very robust Text Object, so the path of least resistance for Tim Berners-Lee was to take the existing word-processing software and build a hypertext component on top of it. Likewise, instead of creating a brand new format, he used the existing SGML format and added one new piece: linking with A tags.
So the WorldWideWeb application was kind of like a word processor and document viewer mashed up with hypertext. Ted Nelson complains to this day that the original sin of the web was that it borrowed this page-based metaphor. But Nelson’s Project Xanadu, originally proposed in 1974 wouldn’t become a working reality until 2014—a gap of forty years. Whereas Tim Berners-Lee proposed his system in March 1989 and had working code within a year. There’s something to be said for being pragmatic and working with what you’ve got.
The web was also a mashup of ideas. Hypertext existed long before the web—Ted Nelson coined the term in 1963. There were conferences and academic discussions devoted to hypertext and hypermedia. But almost all the existing hypertext systems—including Tim Berners-Lee’s own ENQUIRE system from the early 80s—were confined to a local machine. Meanwhile networked computers were changing everything. First there was the ARPANET, then the internet. Tim Berners-Lee’s ambitious plan was to mash up hypertext with networks.
The World Wide Web officially celebrates its 30th birthday in March of this year. It’s kind of an arbitrary date: it’s the anniversary of the publication of Information Management: A Proposal. Perhaps a more accurate date would be the day the first website—and first web server—went online. But still. Let’s roll with this date of March 12, 1989. I thought it would be interesting not only to look at what’s happened between 1989 and 2019, but also to look at what happened between 1959 and 1989.
So now I’ve got two time cones that converge in the middle: 1959 – 1989 and 1989 – 2019. For the first time period, I made categories of influences: formats, hypertext, networks, and computing. For the second time period, I catalogued notable results: browsers, servers, and the evolution of HTML.
I did a little bit of sketching and quickly realised that these converging timelines could be represented somewhat like particle collisions. Once I had that idea in my head, I knew how I would be spending my time during the hack week.
Rather than jumping straight into the collider visualisation, I took some time to make a solid foundation to build on. I wanted to be sure that the timeline itself would be understable even if it were, say, viewed in the first ever web browser.
I marked up each timeline as an ordered list of h-events:
With the markup in place, I could concentrate on making it look halfway decent. For small screens, the layout is very basic—just a series of lists. When the screen gets wide enough, I lay those lists out horzontally one on top of the other. In this view, you can more easily see when events coincide. For example, ENQUIRE, Usenet, and Smalltalk all happen in 1980. But the real beauty comes when the screen is wide enough to display everthing at once. You can see how an explosion of activity in the early 90s. In 1994 alone, we get the release of Netscape Navigator, the creation of HTTPS, and the launch of Amazon.com.
The whole thing is powered by CSS transforms and positioning. Each year on a timeline has its own class that gets moved to the correct chronological point using calc(). I wanted to use translateX() but I couldn’t get the maths to work for that, so I had use plain ol’ left and right:
1971: Unix man pages, one of the first instances of writing documents with a markup language that is interpreted live by a parser before being presented to the user.
1980: Usenet News, because it was THE everyday discussion medium by the time we created the web technology, and the Web first embraced
news as a built-in information resource, then various platforms built on the web rendered it obsolete.
1982: Literary Machines, Ted Nelson’s book which was on our desk at all times
I really, really enjoyed building this “collider” timeline. It was a chance for me to smash together my excitement for web history with my enjoyment of using the raw materials of the web; HTML and CSS in this case.
The timeline pales in comparison to the achievement of the rest of the team in recreating the WorldWideWeb application but I was just glad to be able to contribute a little something to the project.
I linked to this a while back but now this great half hour documentary by Jessica Yu is ready and you can watch the whole thing online: Tim Berners-Lee, the birth of the web, and where the web has gone since.
On the 50th anniversary of Vannevar Bush’s As We May Think, Tim Berners-Lee delivered this address in 1995.
To a large part we have MEMEXes on our desks today. We have not yet seen the wide scale deployment of easy human interfaces for editing hypertext and making links. (I find this constantly frustrating, but always assume will be cured by cheap commercial products within the year.)
Twenty years ago—when the web was just a decade old—Tim Berners-Lee gave this talk, looking backwards and forwards.
For me the fundamental Web is the Web of people. It’s not the Web of machines talking to each other; it’s not the network of machines talking to each other. It’s not the Web of documents. Remember when machines talked to each other over some protocol, two machines are talking on behalf of two people.
A great interview with Ted Nelson at the Internet Archive where he reminisces about Doug Engelbart, Bob Taylor, Vannevar Bush, hypertext and Xanadu. Wind him and let him go!
There’s an interesting tidbit on what he’s up to next:
So, the first one I’m trying to build will just be a comment, but with two pages visibly connected. And the second bit will be several pages visibly connected. A nice example is Vladimir Nabokov’s novel Pale Fire, which is a long poem by the fictitious author John Shade, connected to a large number of idiotic footnotes by the fictitious academic Charles Kinbote.
Ironically, back in the days of the Dark Brown Project, I actually got permission from the publishers of Pale Fire to demonstrate it on the Brown system. So now I hope to demonstrate it on the new Xanadu.
Pale Fire is the poem referenced in Blade Runner 2049:
A good reminder from Chris—prompted by Scott O’Hara’s article—that the figcaption element and the alt attribute do different things. If you use an empty alt attribute on an img inside a figure, then your figcaption element is captioning nothing …and no, using the same text for both is not the solution.
Monospaced fonts you can use in your text editor. Most of them are …not good. But then there are gems like Mark Simonson’s Anonymous Pro, David Jonathan Ross’s Input, and Erik Spiekerman’s Fira Mono. And there’s always good ol’ Droid Sans.