FSG Originals | Subprime Attention Crisis
For anyone who expressed doubt at my depiction of behavioural advertising simply not working, this book by Tim Hwang is for you:
From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.