Design has disrupted taxis in a massive, almost unprecedented way. But good design doesn’t merely aim to disrupt—it should set out to actually build viable solutions. Designers shouldn’t look at a problem and say, “What we’re going to do is just fuck it up and see what happens.” That’s a dereliction of duty.
Tuesday, October 9th, 2018
Tuesday, September 18th, 2007
The paper of Joe's talk at ATypI Brighton. It's fascinating, well-researched stuff.