Tags: typesetting

7

sparkline

Friday, August 10th, 2018

Flexibility

Over on A List Apart, you can read the first chapter from Tim’s new book, Flexible Typesetting.

I was lucky enough to get an advance preview copy and this book is ticking all my boxes. I mean, I knew I would love all the type nerdery in the book, but there’s a bigger picture too. In chapter two, Tim makes this provacative statement:

Typography is now optional. That means it’s okay for people to opt out.

That’s an uncomfortable truth for designers and developers, but it gets to the heart of what makes the web so great:

Of course typography is valuable. Typography may now be optional, but that doesn’t mean it’s worthless. Typographic choices contribute to a text’s meaning. But on the web, text itself (including its structural markup) matters most, and presentational instructions like typography take a back seat. Text loads first; typography comes later. Readers are free to ignore typographic suggestions, and often prefer to. Services like Instapaper, Pocket, and Safari’s Reader View are popular partly because readers like their text the way they like it.

What Tim describes there isn’t a cause for frustration or despair—it’s a cause for celebration. When we try to treat the web as a fixed medium where we can dictate the terms that people must abide by, we’re doing them (and the web) a disservice. Instead of treating web design as a pre-made contract drawn up by the designer and presented to the user as a fait accompli, it is more materially honest to treat web design as a conversation between designer and user. Both parties should have a say.

Or as Tim so perfectly puts it in Flexible Typesetting:

Readers are typographers, too.

Monday, June 11th, 2018

Tim Brown: Coming soon: Flexible Typesetting

Fellow web type nerds: Tim Brown brings very good tidings indeed!

My new book is called Flexible Typesetting, and it will be published by A Book Apart this summer. I absolutely cannot wait for you to read it, because we have so much to talk about.

Tuesday, November 28th, 2017

V6: Typography and Proportions | Rob Weychert

Rob walks us through the typographic choices for his recent redesign:

Most of what I design that incorporates type has a typographic scale as its foundation, which informs the typeface choices and layout proportions. The process of creating that scale begins by asking what the type needs to do, and what role contrasting sizes will play in that.

Wednesday, November 8th, 2017

Web Typography: Designing Tables to be Read, Not Looked At · An A List Apart Article

An extract from Richard’s excellent book, this is a deep dive into styling tables for the web (featuring some CSS I had never even heard of).

Tables can be beautiful but they are not works of art. Instead of painting and decorating them, design tables for your reader.

(It also contains a splendid use of the term “crawl bar.”)

Sunday, June 25th, 2017

The Equilateral Triangle of a Perfect Paragraph | Better Web Type

This is a fun game (I scored a measly 73/100). The idea is to develop a feeling for the balance between font-size, line-height, and line length …just like the three sides of an equilateral triangle.

Too many of them still set line-height, font size and line width as independent features when in fact they should all be considered together. The equilateral triangle is a perfect representation of how the three features work in harmony.

Saturday, October 8th, 2016

The last day of hot metal press before computers come in at The New York Times | Aeon Videos

The 1978 short film Farewell, etaoin shrdlu documents the changeover from linotype to digital typesetting at The New York Times.

An evenhanded treatment of the unremitting march of technological progress, Weiss’s film about an outmoded craft is stylistically vintage yet also immediate in its investigation of modernity.

Tuesday, August 2nd, 2011

Explorations in Typography / Mastering the Art of Fine Typesetting

What a great way to sell a book with “explorations” in the title—play around with the font size, leading, alignment (and browser window size).