Google’s Top Search Result? Surprise! It’s Google – The Markup
I’ve been using Duck Duck Go for ages so I didn’t realise quite how much of a walled garden Google search has become.
41% of the first page of Google search results is taken up by Google products.
This is some excellent reporting. The data and methodology are entirely falsifiable so feel free to grab the code and replicate the results.
Note the fear with which publishers talk about Google (anonymously). It’s the same fear that app developers exhibit when talking about Apple (anonymously).
Ain’t centralisation something?