Tags: verge

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Sunday, April 16th, 2017

Where Do We Come From? What Are We? Where Are We Going?

This wide-ranging essay by Nick Nielsen on Centauri Dreams has a proposition that resonates with my current talk about evaluating technology:

Science produces knowledge, but technology only selects that knowledge from the scientific enterprise that can be developed for practical uses.

Then there’s this:

The most remarkable feature of how we got from the origins of our species to the complex and sophisticated civilization we have today is that, with few exceptions, none of it was planned. Technology was not planned; civilization was not planned; industrialization was not planned; the internet was not planned.

Sunday, October 23rd, 2016

Refreshing The Verge: no platform like home - The Verge

Mandy is fighting the good fight for the open web from within Vox Media. Her publishing tools have been built with a secret weapon…

This practice — which I refer to unoriginally as progressively enhanced storytelling — also has the added benefit of helping us make our content more accessible to more kinds of users, especially those with disabilities.

Friday, October 7th, 2016

Refreshing The Verge: Facebook video, Google AMP, and the (non)future of the web - The Verge

AMP loads super, super quickly and is simply a better experience right now. So can we add enough design to make an AMP page feel like The Verge?

What a depressing conclusion! But I guess it’s easier than, y’know, actually fixing the bloated Verge website, packed with megabytes and megabytes of invasive trackers. It’s no wonder people prefer the AMP experience. Yet the idea of improving the website isn’t even raised in this whole article.

Then again, this is the same guy who tried to lay the blame for The Verge’s abysmal performance at the feet of web browsers.

Sunday, June 12th, 2016

Declarative Design Tools | Jon Gold

Jon introduces a new tool with a very interesting observation: up until now, all our graphic design tools have been imperative rather than declarative

With our current tools we’re telling the computer how to design the vision we have in our head (by tapping on our input devices for every element on the screen); in our future tools we will tell our computers what we want to see, and let them figure out how to move elements around to get there.

Sunday, March 6th, 2016

thoughtbot/design-sprint: Product Design Sprint Material

If you’re intrigued by the kind of design sprints I wrote about recently, here’s a handy collection of resources to get you going.

Wednesday, July 29th, 2015

Publishing Versus Performance: Our Struggle for the Soul of the Web by Jeffrey Zeldman

Jeffrey weighs on the post I wrote about The Verge. I still feel like there’s a false dichotomy being presented here though: either performance or advertising. But advertising can be performant too. There’s a competitive advantage to be had there.

Monday, July 27th, 2015

On The Verge

Quite a few people have been linking to an article on The Verge with the inflammatory title The Mobile web sucks. In it, Nilay Patel heaps blame upon mobile browsers, Safari in particular:

But man, the web browsers on phones are terrible. They are an abomination of bad user experience, poor performance, and overall disdain for the open web that kicked off the modern tech revolution.

Les Orchard says what we’re all thinking in his detailed response The Verge’s web sucks:

Calling out browser makers for the performance of sites like his? That’s a bit much.

Nilay does acknowledge that the Verge could do better:

Now, I happen to work at a media company, and I happen to run a website that can be bloated and slow. Some of this is our fault: The Verge is ultra-complicated, we have huge images, and we serve ads from our own direct sales and a variety of programmatic networks.

But still, it sounds like the buck is being passed along. The performance issues are being treated as Somebody Else’s Problem …ad networks, trackers, etc.

The developers at Vox Media take a different, and in my opinion, more correct view. They’re declaring performance bankruptcy:

I mean, let’s cut to the chase here… our sites are friggin’ slow, okay!

But I worry about how they can possibly reconcile their desire for a faster website with a culture that accepts enormously bloated ads and trackers as the inevitable price of doing business on the web:

I’m hearing an awful lot of false dichotomies here: either you can have a performant website or you have a business model based on advertising. Here’s another false dichotomy:

If the message coming down from above is that performance concerns and business concerns are fundamentally at odds, then I just don’t know how the developers are ever going to create a culture of performance (which is a real shame, because they sound like a great bunch). It’s a particularly bizarre false dichotomy to be foisting when you consider that all the evidence points to performance as being a key differentiator when it comes to making moolah.

It’s funny, but I take almost the opposite view that Nilay puts forth in his original article. Instead of thinking “Oh, why won’t these awful browsers improve to be better at delivering our websites?”, I tend to think “Oh, why won’t these awful websites improve to be better at taking advantage of our browsers?” After all, it doesn’t seem like that long ago that web browsers on mobile really were awful; incapable of rendering the “real” web, instead only able to deal with WAP.

As Maciej says in his magnificent presentation Web Design: The First 100 Years:

As soon as a system shows signs of performance, developers will add enough abstraction to make it borderline unusable. Software forever remains at the limits of what people will put up with. Developers and designers together create overweight systems in hopes that the hardware will catch up in time and cover their mistakes.

We complained for years that browsers couldn’t do layout and javascript consistently. As soon as that got fixed, we got busy writing libraries that reimplemented the browser within itself, only slower.

I fear that if Nilay got his wish and mobile browsers made a quantum leap in performance tomorrow, the result would be even more bloated JavaScript for even more ads and trackers on websites like The Verge.

If anything, browser makers might have to take more drastic steps to route around the damage of bloated websites with invasive tracking.

We’ve been here before. When JavaScript first landed in web browsers, it was quickly adopted for three primary use cases:

  1. swapping out images when the user moused over a link,
  2. doing really bad client-side form validation, and
  3. spawning pop-up windows.

The first use case was so popular, it was moved from a procedural language (JavaScript) to a declarative language (CSS). The second use case is still with us today. The third use case was solved by browsers. They added a preference to block unwanted pop-ups.

Tracking and advertising scripts are today’s equivalent of pop-up windows. There are already plenty of tools out there to route around their damage: Ghostery, Adblock Plus, etc., along with tools like Instapaper, Readability, and Pocket.

I’m sure that business owners felt the same way about pop-up ads back in the late ’90s. Just the price of doing business. Shrug shoulders. Just the way things are. Nothing we can do to change that.

For such a young, supposedly-innovative industry, I’m often amazed at what people choose to treat as immovable, unchangeable, carved-in-stone issues. Bloated, invasive ad tracking isn’t a law of nature. It’s a choice. We can choose to change.

Every bloated advertising and tracking script on a website was added by a person. What if that person refused? I guess that person would be fired and another person would be told to add the script. What if that person refused? What if we had a web developer picket line that we collectively refused to cross?

That’s an unrealistic, drastic suggestion. But the way that the web is being destroyed by our collective culpability calls for drastic measures.

By the way, the pop-up ad was first created by Ethan Zuckerman. He has since apologised. What will you be apologising for in decades to come?

Wednesday, July 22nd, 2015

Declaring performance bankruptcy | Vox Product Blog

It’s really good to see that Vox are taking measures to fix their atrocious performance problems. The Verge in particular is a case study in how not to serve up text and images on the web. There have been times in the past when I’ve wanted to link to an article there but then thought “I can’t in good conscience put a fellow human through that.”

Friday, November 4th, 2011

The Convergence

A fun platform game with a twist.