Scott is brilliant, therefore by the transitive property, his course on web performance must also be brilliant.
Saturday, May 23rd, 2020
Monday, April 6th, 2020
Tom’s videos are so good! Did you see his excellent in-depth piece on copyright?
This one is all about APIs and the golden age of Web 2.0 when we were free to create mashups.
It pairs nicely with a piece by another Tom from a couple of years back on the joy of Twitterbots.
Thursday, April 2nd, 2020
I enjoyed this documentary on legendary sound designer and editor Walter Murch. Kinda makes me want to rewatch The Conversation and The Godfather.
Wednesday, April 1st, 2020
Here’s a BBC adaption of that J.G. Ballard short story I recorded. It certainly feels like a story for our time.
Tuesday, March 24th, 2020
I wrote yesterday about how messing about on your own website can be a welcome distraction. I did some tinkering with adactio.com on the weekend that you might be interested in.
Let me set the scene…
I’ve started recording and publishing a tune a day. I grab my mandolin, open up Quicktime and make a movie of me playing a jig, a reel, or some other type of Irish tune. I include a link to that tune on The Session and a screenshot of the sheet music for anyone who wants to play along. And I embed the short movie clip that I’ve uploaded to YouTube.
iframe has been delivered for nothing.
Meanwhile over on The Session, I’ve got a strategy for embedding YouTube videos that’s better for performance. Whenever somebody posts a link to a video on YouTube, the thumbnail of the video is embedded. Only when you click the thumbnail does that image get swapped out for the
iframe with the video.
That’s what I needed to do here on adactio.com.
That code checks to see if the URL is from a service that provides an oEmbed endpoint. A what-Embed? oEmbed!
In this case
http://example.com/oembed is the endpoint and
url is the value of a URL from that provider. Here’s a real life example from YouTube:
https://www.youtube.com/oembed is the endpoint and
url is the address of any video on YouTube.
You get back some JSON with a pre-defined list of values like
html payload is the markup for your embed code.
By default, YouTube sends back markup like this:
allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"
But now I want to use an
img instead of an
iframe. One of the other values returned is
thumbnail_url. That’s the URL of a thumbnail image that looks something like this:
In fact, once you know the ID of a YouTube video (the
?v= bit in a YouTube URL), you can figure out the path to multiple images of different sizes:
- 120 × 90:
- 320 × 180:
- 480 × 360:
- 1280 × 720:
(Although that last one—
maxresdefault.jpg—might not work for older videos.)
Okay, so I need to extract the ID from the YouTube URL. Here’s the PHP I use to do that:
parse_str(parse_url($url, PHP_URL_QUERY), $arguments);
$id = $arguments['v'];
Then I can put together some HTML like this:
<a class="videoimglink" href="'.$url.'">
<img width="100%" loading="lazy"
Over on The Session, I’m using
addEventListener but here on adactio.com I’m going to be dirty and listen for the event directly in the markup using the
When the link is clicked, I nuke the link and the image using
innerHTML. This injects an iframe where the link used to be (by updating the
innerHTML value of the link’s
But notice that I’m not using the default YouTube URL for the iframe. That would be:
Instead I’m swapping out the domain
I can’t remember where I first came across this undocumented parallel version of YouTube that has, yes, you guessed it, no cookies. It turns out that, not only is the default YouTube embed code bad for performance, it is—unsurprisingly—bad for privacy too. So the
youtube-nocookie.com domain can protect your site’s visitors from intrusive tracking. Pass it on.
Anyway, I’ve got the markup I want now:
<a class="videoimglink" href="https://www.youtube.com/watch?v=-eiqhVmSPcs"
<img width="100%" loading="lazy"
alt="The Banks Of Lough Gowna (jig) on mandolin"
The functionality is all there. But I want to style the embedded images to look more like playable videos. Time to break out some CSS (this is why I added the
videoimglink class to the YouTube link).
I’m going to use generated content to create a play button icon. Because I can’t use generated content on an
img element, I’m applying these styles to the containing
I was going to make an SVG but then I realised I could just be lazy and use the unicode character instead.
Right. Time to draw the rest of the fucking owl:
top: calc(50% - 5vmax);
left: calc(50% - 5vmax);
That’s a bunch of instructions for sizing and positioning. I’d explain it, but that would require me to understand it and frankly, I’m not entirely sure I do. But it works. I think.
With a translucent play icon positioned over the thumbnail, all that’s left is to add a
:hover style to adjust the opacity:
Wheresoever thou useth
:hover, thou shalt also useth
Okay. It’s good enough. Ship it!
If you embed YouTube videos on your site, and you’d like to make them more performant, check out this custom element that Paul made: Lite YouTube Embed. And here’s a clever technique that uses the
srcdoc attribute to get a similar result (but don’t forget to use the
Friday, March 20th, 2020
I have to admit, I don’t think I even knew of the existence of the
playsinline attribute on the
video element. Here, Chris runs through all the attributes you can put in there.
Tuesday, March 3rd, 2020
Telling the story of performance
At Clearleft, we’ve worked with quite a few clients on site redesigns. It’s always a fascinating process, particularly in the discovery phase. There’s that excitement of figuring out what’s currently working, what’s not working, and what’s missing completely.
The bulk of this early research phase is spent diving into the current offering. But it’s also the perfect time to do some competitor analysis—especially if we want some answers to the “what’s missing?” question.
It’s not all about missing features though. Execution is equally important. Our clients want to know how their users’ experience shapes up compared to the competition. And when it comes to user experience, performance is a huge factor. As Andy says, performance is a UX problem.
There’s no shortage of great tools out there for measuring (and monitoring) performance metrics, but they’re mostly aimed at developers. Quite rightly. Developers are the ones who can solve most performance issues. But that does make the tools somewhat impenetrable if you don’t speak the language of “time to first byte” and “first contentful paint”.
When we’re trying to show our clients the performance of their site—or their competitors—we need to tell a story.
Web Page Test is a terrific tool for measuring performance. It can also be used as a story-telling tool.
You can go to webpagetest.org/easy if you don’t need to tweak settings much beyond the typical site visit (slow 3G on mobile). Pop in your client’s URL and, when the test is done, you get a valuable but impenetrable waterfall chart. It’s not exactly the kind of thing I’d want to present to a client.
Fortunately there’s an attention-grabbing output from each test: video. Download the video of your client’s site loading. Then repeat the test with the URL of a competitor. Download that video too. Repeat for as many competitor URLs as you think appropriate.
Now take those videos and play them side by side. Presentation software like Keynote is perfect for showing multiple videos like this.
This is so much more effective than showing a table of numbers! Clients get to really feel the performance difference between their site and their competitors.
Running all those tests can take time though. But there are some other tools out there that can give a quick dose of performance information.
SpeedCurve recently unveiled Page Speed Benchmarks. You can compare the performance of sites within a particualar sector like travel, retail, or finance. By default, you’ll get a filmstrip view of all the sites loading side by side. Click through on each one and you can get the video too. It might take a little while to gather all those videos, but it’s quicker than using Web Page Test directly. And it might be that the filmstrip view is impactful enough for telling your performance story.
If, during your discovery phase, you find that performance is being badly affected by third-party scripts, you’ll need some way to communicate that. Request Map Generator is fantastic for telling that story in a striking visual way. Pop the URL in there and then take a screenshot of the resulting visualisation.
The beginning of a redesign project is also the time to take stock of current performance metrics so that you can compare the numbers after your redesign launches. Crux.run is really great for tracking performance over time. You won’t get any videos but you will get some very appealing charts and graphs.
Web Page Test, Page Speed Benchmarks, and Request Map Generator are great for telling the story of what’s happening with performance right now—Crux.run balances that with the story of performance over time.
Measuring performance is important. Communicating the story of performance is equally important.
Thursday, January 23rd, 2020
You know that this online course from Scott is going to be excellent—get in there!
Wednesday, January 22nd, 2020
Wednesday, December 11th, 2019
It was such a pleasure and an honour to watch Saron at work—she did an amazing job!
Saturday, November 16th, 2019
I’m really pleased with how this turned out. I wasn’t sure if anybody was going to be interested in the deep dive into history that I took for the first 15 or 20 minutes, but lots of people told me that they really enjoyed that part, so that makes me happy.
Wednesday, October 30th, 2019
Cassie’s excellent talk on SVG animation is well worth your time.
Sunday, October 20th, 2019
A terrific—and fun!—talk from Zach about site deaths, owning your own content, and the indie web.
Oh, and he really did create MySpaceBook for the talk.
Wednesday, October 16th, 2019
This is quite a beautiful homage to Kubrick’s masterpiece.
Tuesday, October 15th, 2019
Here’s the talk that Remy and I gave at Fronteers in Amsterdam, all about our hack week at CERN. We’re both really pleased with how this turned out and we’d love to give it again!
Monday, October 14th, 2019
Wednesday, September 11th, 2019
The video of a talk in which Mark discusses pace layers, dogs, and design systems. He concludes:
- Current design systems thinking limits free, playful expression.
- Design systems uncover organisational disfunction.
- Continual design improvement and delivery is a lie.
- Component-focussed design is siloed thinking.
It’s true many design systems are the blueprints for manufacturing and large scale application. But in almost every instance I can think of, once you move from design to manufacturing the horse has bolted. It’s very difficult to move back into design because the results of the system are in the wild. The more strict the system, the less able you are to change it. That’s why broad principles, just enough governance, and directional examples are far superior to locked-down cookie cutters.
Thursday, August 22nd, 2019
I had a chat with Vitaly for half an hour about all things webby. It was fun!
Saturday, August 10th, 2019
Myself and Jessica joining in some reels and jigs.
Friday, August 9th, 2019