Tags: voice

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Monday, March 4th, 2019

Designing for Trust in an Uncertain World by Margot Bloomstein

The second talk of the first day of An Event Apart Seattle is from Margot Bloomstein. She’ll be speaking about Designing for Trust in an Uncertain World. The talk description reads:

Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we’re planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.

We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We’ll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.

I’m sitting in the audience, trying to write down the gist of what she’s saying…

She begins by thanking us for joining her to confront some big problems. About ten years ago, A List Apart was the first publication to publish a piece of hers. It had excellent editors—Carolyn, Erin, and so on. The web was a lot smaller ten years ago. Our problems are bigger now. Our responsibilities are bigger now. But our opportunities are bigger now too.

Margot takes us back to 1961. The Twilight Zone aired an episode called The Mirror. We’re in South America where a stealthy band are working to take over the government. The rebels confront the leader. He shares a secret with them. He shows them a mirror that reveals his enemies. The revolution is successful. The rebels assume power. The rebel leader starts to use the same oppressive techniques as his predecessor. One day he says in his magic mirror the same group of friends that he worked with to assume power. Now they’re working to depose him, according to the mirror. He rounds them up and has them killed. One day he sees himself in the mirror. He smashes the mirror with his gun. He is incredibly angry. A priest walking past the door hears a commotion. The priest hears a gunshot. Entering the room, he sees the rebel leader dead on the ground with the gun in his hand.

We look to see ourselves. We look to see the truth. We hope the images coincide.

When our users see themselves, and then see the world around them, the images don’t coincide.

Internal truths trump external facts.

We used to place trust in brands. Now we’ve knocked them off the pedestal, or they’ve knocked themselves off the pedestal. They’ve been shady. Creeping inconsistencies. Departments of government are exhorting people not to trust external sources. It’s gaslighting. The blowback of gaslighting is broad. It effects us. An insidious scepticism—of journalism, of politics, of brands. This is our problem now.

To regain the trust of our audiences, we must empower them.

Why now? Maybe some of this does fall on our recent history. We punish politicians for flip-flopping and yet now Rudy Giuliani and Donald Trump simply deny reality, completely contradicting their previous positions. The flip-flopping doesn’t matter. If you were a Trump supporter before, you continued to support him. No amount of information would cause you to change your mind.

Inconsistency erodes our ability to evaluate and trust. In some media circles, coached scepticism, false equivalency, and rampant air quotes all work to erode consensus. It offers us a cosy echo chamber. It’s comforting. It’s the journalism of affirmation. But our ability to evaluate information for ourselves suffers. Again, that’s gaslighting.

You can find media that bolsters your existing opinions. It’s a strange space that focuses more on hiding information, while claiming to be unbiased. It works to separate the listener, viewer, and reader from their own lived experiences. If you work in public services, this effects you.

Do we get comfortable in our faith, or confidentally test our beliefs through education?

Marketing relies on us re-evaluating our choices. Now we’ve turned away from the old arbiters of experts. We’ve moved from expertise to homophily—only listening to people like us. But people have recently become aware of their own filter bubbles. So people turn inward to narcissism. If you can’t trust anyone, you can only turn inward. But that’s when we see the effects of a poor information diet. We don’t know what objective journalism looks like any more. Our analytic skills are suffering as a result. Our ability to trust external sources of expertise suffers.

Inconsistency undermines trust—externally and internally. People turn inward and wonder if they can even trust their own perceptions any more. You might raise an eyebrow when a politician plays fast and loose with the truth, or a brand does something shady.

We look for consistency with our own perceptions. Does this fit with what I know? Does this make me feel good? Does this brand make me feel good about myself? It’s tied to identity. There’s a cycle of deliberation and validation. We’re validating against our own worldview. Referencing Jeffrey’s talk, Margot says that giving people time to slow down helps them evaluate and validate. But there’s a self-perpetuating cycle of belief and validation. Jamelle Bouie from Slate says:

We adopt facts based on our identities.

How we form our beliefs affects our reality more than what we already believe. Cultural predisposition is what give us our confirmation bias.

Say you’re skeptical of big pharma. You put the needs of your family above the advice of medical experts. You deny the efficacy of vaccination. The way to reach these people is not to meet them with anger and judgement. Instead, by working in the areas they already feel comfortable in—alternative medicine, say—we can reach them much more effictively. We need to meet a reluctant audience on their own terms. That empowers them. Empowerment reflects and rebuilds trust. If people are looking inward for information, we can meet them there.

Voice

The language a brand uses to express itself. You don’t want to alienate your audience. You need to bring your audience along with you. When a brand changes over time, it runs the risk of alienating its audience. But by using a consistent voice, and speaking with transparency, it empowers the audience.

A good example of this is Mailchimp. When Mailchimp first moved into the e-commerce space, they approached it from a point of humility. They wrote on the blog in a very personal vulnerable way, using plain language. The language didn’t ask more acclimation from their audience.

ClinicalTrials.gov does not have a cute monkey. Their legal disclaimer used to have reams of text. They took a step back to figure what they needed to provide in order to make the audience comfortable. They empowered their audience by writing clearly, avoiding the passive voice.

Volume

What is enough detail to allow a user to feel good about their choices? We used to think it was all about reducing information. For a lot of brands, that’s true. But America’s Test Kitchen is known for producing a lot of content. They’re known for it because their content focuses on empowering people. You’re getting enough content to do well. They try to engage people regardless of level of expertise. That’s the ultimate level of empathy—meeting people wherever they are. Success breeds confidence. That’s the ethos that underpins all their strategy.

Crutchfield Electronics also considers what the right amount of content is to allow people to succeed. By making sure that people feel good and confident about the content they’re receiving, Crutchfield Electronics are also making sure that people good and confident in their choices.

Gov.uk had to contend with where people were seeking information. The old version used to have information spread across multiple websites. People then looked elsewhere. Government Digital Services realised they were saying too much. They reduced the amount of content. Let government do what only government can do.

So how do you know when you have “enough” content? Whether you’re America’s Test Kitchen or Gov.uk. You have enough content when people feel empowered to move forward. Sometimes people need more content to think more. Sometimes people need less.

Vulnerability

How do we open up and support people in empowering themselves? Vulnerability can also mean letting people know how we’re doing, and how we’re going to change over time. That’s how we build a conversation with our audience.

Sometimes vulnerability can mean prototyping in public. Buzzfeed rolled out a newsletter by exposing their A/B testing in public. This wasn’t user-testing on the sidelines; it was front and centre. It was good material for their own blog.

When we ask people “what do you think?” we allow people to become evalangists of our products by making them an active part of the process. Mailchimp did this when they dogfooded their new e-commerce product. They used their own product and talked openly about it. There was a conversation between the company and the audience.

Cooks Illustrated will frequently revisit their old recommendations and acknowledge that things have changed. It’s admitting to a kind of falliability, but that’s not a form of weakness; it’s a form of strength.

If you use some of the recommendations on their site, Volkswagen ask “what are you looking for in a car?” rather than “what are you looking for in Volkswagen?” They’re building the confidence of their audience. That builds trust.

Buzzfeed also hosts opposing viewpoints. They have asides on articles called “Outside Your Bubble”. They bring in other voices so their audiences can have a more informed opinion.

A consistent and accessible voice, appropriate volume for the context, and humanising vulnerability together empowers users.

Margot says all that in the face of the question: do we live in a post-fact era? To which she says: when was the fact era?

Cynicism is a form of cowardice. It’s not a fruitful position. It doesn’t move us forward as designers, and it certainly doesn’t move us forward as a society. Cynics look at the world and say “it’s worse.” Designers look at the world and say “it could be better.”

Design won’t save the world—but it may make it more worth saving. Are we uniquely positioned to fix this problem? No. But that doesn’t free us from working hard to do our part.

Margot thinks we can design our way out of cynicism. And we need to. For ourselves, for our clients, and for our very society.

Saturday, September 1st, 2018

Conversational Semantics · An A List Apart Article

I love, love, love all the little details of HTML that Aaron offers up here. And I really like how he positions non-visual user-agents like searchbots, screen readers, and voice assisants as headless UIs.

HTML is a truly robust and expressive language that is often overlooked and undervalued, but it has the incredible potential to nurture conversations with our users without requiring a lot of effort on our part. Simply taking the time to code web pages well will enable our sites to speak to our customers like they speak to each other. Thinking about how our sites are experienced as headless interfaces now will set the stage for more natural interactions between the real world and the digital one.

Monday, May 21st, 2018

Google Duplex and the canny rise: a UX pattern – UX Collective

Chris weighs up the ethical implications of Google Duplex:

The social hacking that could be accomplished is mind-boggling. For this reason, I expect that having human-sounding narrow AI will be illegal someday. The Duplex demo is a moment of cultural clarity, where it first dawned on us that we can do it, but with only a few exceptions, we shouldn’t.

But he also offers alternatives for designing systems like this:

  1. Provide disclosure, and
  2. Design a hot signal:

…design the interface so that it is unmistakeable that it is synthetic. This way, even if the listener missed or misunderstood the disclosure, there is an ongoing signal that reinforces the idea. As designer Ben Sauer puts it, make it “Humane, not human.”

Monday, May 14th, 2018

VocaliD

You know how donating blood is a really good thing to do? Well, now you also donate your voice.

Thursday, May 10th, 2018

Kumiho. — Ethan Marcotte

Ethan shares my reaction to Google Duplex:

Frankly, this technology was designed to deceive humans.

And he points out that the team’s priorities are very revealing:

I’ll say this: it’s telling that matters of transparency, disclosure, and trust weren’t considered important for the initial release.

Wednesday, May 9th, 2018

Google Duplicitous

I can’t recall the last time I was so creeped out by a technology as I am by Google Duplex—the AI that can make reservations over the phone by pretending to be a human.

I’m not sure what’s disturbing me more: the technology itself, or the excited reaction of tech bros who can’t wait to try it.

Thing is …when these people talk about being excited to try it, I’m pretty sure they are only thinking of trying it as a caller, not a callee. They aren’t imagining that they could possibly be one of the people on the other end of one of those calls.

The visionaries of technology—Douglas Engelbart, J.C.R Licklider—have always recognised the potential for computers to augment humanity, to be bicycles for the mind. I think they would be horrified to see the increasing trend of using humans to augment computers.

Friday, April 13th, 2018

Monzo – Tone of Voice

Monzo’s guidelines for tone of voice, including a reference to “the curse of knowledge.”

Wednesday, January 10th, 2018

My Pod

Merlin mentioned this service on a recent podcast episode. If you have an Amazon Echo, you can authenticate with this service and then point it at an RSS feed …like your Huffduffer feed, for example. From then on, Alexa becomes a Huffduffer player.

Tuesday, January 9th, 2018

Trends in Digital Tech for 2018 - Peter Gasston

Peter looks into his crystal ball for 2018 and sees computers with eyes, computers with ears, and computers with brains.

Friday, December 8th, 2017

The world is not a desktop

This 1993 article by Mark Weiser is relevant to our world today.

Take intelligent agents. The idea, as near as I can tell, is that the ideal computer should be like a human being, only more obedient. Anything so insidiously appealing should immediately give pause. Why should a computer be anything like a human being? Are airplanes like birds, typewriters like pens, alphabets like mouths, cars like horses? Are human interactions so free of trouble, misunderstanding, and ambiguity that they represent a desirable computer interface goal? Further, it takes a lot of time and attention to build and maintain a smoothly running team of people, even a pair of people. A computer I need to talk to, give commands to, or have a relationship with (much less be intimate with), is a computer that is too much the center of attention.

Monday, October 23rd, 2017

Voice Guidelines | Clearleft

I love what Ben is doing with this single-serving site (similar to my design principles collection)—it’s a collection of handy links and resources around voice UI:

Designing a voice interface? Here’s a useful list of lists: as many guiding principles as we could find, all in one place. List compiled and edited by Ben Sauer @bensauer.

BONUS ITEM: Have him run a voice workshop for you!

Friday, September 8th, 2017

A Simple Design Flaw Makes It Astoundingly Easy To Hack Siri And Alexa

This article about a specific security flaw in voice-activated assistants raises a bigger issue:

User-friendliness is increasingly at odds with security.

This is something I’ve been thinking about for a while. “Don’t make me think” is a great mantra for user experience, but a terrible mantra for security.

Our web browsers easily and invisibly collect cookies, allowing marketers to follow us across the web. Our phones back up our photos and contacts to the cloud, tempting any focused hacker with a complete repository of our private lives. It’s as if every tacit deal we’ve made with easy-to-use technology has come with a hidden cost: our own personal vulnerability. This new voice command exploit is just the latest in a growing list of security holes caused by design, but it is, perhaps, the best example of Silicon Valley’s widespread disregard for security in the face of the new and shiny.

Monday, June 12th, 2017

Design in the Era of the Algorithm | Big Medium

The transcript of Josh’s fantastic talk on machine learning, voice, data, APIs, and all the other tools of algorithmic design:

The design and presentation of data is just as important as the underlying algorithm. Algorithmic interfaces are a huge part of our future, and getting their design right is critical—and very, very hard to do.

Josh put together ten design principles for conceiving, designing, and managing data-driven products. I’ve added them to my collection.

  1. Favor accuracy over speed
  2. Allow for ambiguity
  3. Add human judgment
  4. Advocate sunshine
  5. Embrace multiple systems
  6. Make it easy to contribute (accurate) data
  7. Root out bias and bad assumptions
  8. Give people control over their data
  9. Be loyal to the user
  10. Take responsibility

Tuesday, June 6th, 2017

Amazon Alexa Voice Design Guide

A style guide for voice interfaces.

Tuesday, March 14th, 2017

Take a closer look at the patterns in our language. | Clearleft

Ellen goes through the principles behind the tone of voice on the new Clearleft site:

  1. Our clients are the heroes and heroines, we facilitate their journey.
  2. Speak as an individual doing whatever it is you love. Expose lovable details.
  3. Use the imperative, kill the “-ing”.
  4. Be evocative and paint the picture. Show don’t tell.
  5. Be a practical friend.
  6. Be inquisitive. Ask smart questions that need solving.

Wednesday, January 4th, 2017

Day 14: Posting to my Website from Alexa #100DaysOfIndieWeb • Aaron Parecki

Aaron documents how he posts to his website through his Amazon Echo. No interface left behind.

Wednesday, July 20th, 2016

Adapting to Input · An A List Apart Article

Jason breaks down the myths of inputs being tied to device form factors. Instead, given the inherent uncertainty around input, the only sensible approach is progressive enhancement.

Now is the time to experiment with new forms of web input. The key is to build a baseline input experience that works everywhere and then progressively enhance to take advantage of new capabilities of devices if they are available.

Sunday, June 12th, 2016

Research with blind users on mobile devices | Accessibility

Some interesting outcomes from testing gov.uk with blind users of touchscreen devices:

Rather than reading out the hierarchy of the page, some of the users navigated by moving their finger around to ‘discover’ content.

This was really interesting - traditionally good structure for screen readers is about order and hierarchy. But for these users, the physical placement on the screen was also really important (just as it is for sighted users).

Saturday, September 13th, 2014

Other days, other voices

I think that Mandy’s talk at this year’s dConstruct might be one of the best talks I’ve ever heard at any conference ever. If you haven’t listened to it yet, you really should.

There are no videos from this year’s dConstruct—you kind of had to be there—but Mandy’s talk works astoundingly well as a purely audio experience. In fact, it’s remarkable how powerful many of this year’s talks are as audio pieces. From Warren’s thoughtful opening words to Cory’s fiery closing salvo, these are talks packed so full of ideas that revisiting them really pays off.

That holds true for previous years as well—James Burke’s talk from two years ago really is a must-listen—but there’s something about this year’s presentations that really comes through in the audio recordings.

Then again, I’m something of a sucker for the spoken word. There’s something about having to use the input from one sensory channel—my ears—to create moving images in my mind, that often results in a more powerful experience than audio and video together.

We often talk about the internet as a revolutionary new medium, and it is. But it is revolutionary in the way that it collapses geographic and temporal distance; we can have instant access to almost any information from almost anywhere in the world. That’s great, but it doesn’t introduce anything fundamentally new to our perception of the world. Instead, the internet accelerates what was already possible.

Even that acceleration is itself part of a longer technological evolution that began with the telegraph—something that Brian drove home in in his talk when he referred to Tom Standage’s excellent book, The Victorian Internet. It’s probably true to say that the telegraph was a more revolutionary technology than the internet.

To find the last technology that may have fundamentally altered how we perceive the world and our place in it, I propose the humble gramophone.

On the face of it, the ability to play back recorded audio doesn’t sound like a particularly startling or world-changing shift in perspective. But as Sarah pointed out in her talk at last year’s dConstruct, the gramophone allowed people to hear, for the first time, the voices of people who aren’t here …including the voices of the dead.

Today we listen to the voices of the dead all the time. We listen to songs being sung by singers long gone. But can you imagine what it must have been like the first time that human beings heard the voices of people who were no longer alive?

There’s something about the power of the human voice—divorced from the moving image—that still gets to me. It’s like slow glass for the soul.

In the final year of her life, Chloe started publishing audio versions of some of her blog posts. I find myself returning to them again and again. I can look at pictures of Chloe, I can re-read her writing, I can even watch video …but there’s something so powerful about just hearing her voice.

I miss her so much.

Tuesday, May 15th, 2012

The Blind Shooting The Blind ∵ Stephen van Egmond’s weblog

If you make inaccessible iOS apps, you really only have yourself to blame.

There are also some handy tips here for getting to know VoiceOver.