Tags: waste

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Saturday, November 16th, 2019

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Monday, November 11th, 2019

Cat encounters

The latest episode of Ariel’s excellent Offworld video series (and podcast) is all about Close Encounters Of The Third Kind.

I have such fondness for this film. It’s one of those films that I love to watch on a Sunday afternoon (though that’s true of so many Spielberg films—Jaws, Raiders Of The Lost Ark, E.T.). I remember seeing it in the cinema—this would’ve been the special edition re-release—and feeling the seat under me quake with the rumbling of the musical exchange during the film’s climax.

Ariel invited Rose Eveleth and Laura Welcher on to discuss the film. They spent a lot of time discussing the depiction of first contact communication—Arrival being the other landmark film on this topic.

This is a timely discussion. There’s a new book by Daniel Oberhaus published by MIT Press called Extraterrestrial Languages:

If we send a message into space, will extraterrestrial beings receive it? Will they understand?

You can a read an article by the author on The Guardian, where he mentions some of the wilder ideas about transmitting signals to aliens:

Minsky, widely regarded as the father of AI, suggested it would be best to send a cat as our extraterrestrial delegate.

Don’t worry. Marvin Minsky wasn’t talking about sending a real live cat. Rather, we transmit instructions for building a computer and then we can transmit information as software. Software about, say, cats.

It’s not that far removed from what happened with the Voyager golden record, although that relied on analogue technology—the phonograph—and sent the message pre-compiled on hardware; a much slower transmission rate than radio.

But it’s interesting to me that Minsky specifically mentioned cats. There’s another long-term communication puzzle that has a cat connection.

The Yukka Mountain nuclear waste repository is supposed to store nuclear waste for 10,000 years. How do we warn our descendants to stay away? We can’t use language. We probably can’t even use symbols; they’re too culturally specific. A think tank called the Human Interference Task Force was convened to agree on the message to be conveyed:

This place is a message… and part of a system of messages… pay attention to it! Sending this message was important to us. We considered ourselves to be a powerful culture.

This place is not a place of honor…no highly esteemed deed is commemorated here… nothing valued is here.

What is here is dangerous and repulsive to us. This message is a warning about danger.

A series of thorn-like threatening earthworks was deemed the most feasible solution. But there was another proposal that took a two pronged approach with genetics and folklore:

  1. Breed cats that change colour in the presence of radioactive material.
  2. Teach children nursery rhymes about staying away from cats that change colour.

This is the raycat solution.

Saturday, July 6th, 2019

The Hiding Place: Inside the World’s First Long-Term Storage Facility for Highly Radioactive Nuclear Waste - Pacific Standard

Robert McFarlane’s new book is an exploration of deep time. In this extract, he visits the Onkalo nuclear waste storage facility in Finland.

Sometimes we bury materials in order that they may be preserved for the future. Sometimes we bury materials in order to preserve the future from them.

Wednesday, January 9th, 2019

The Ethics of Performance - TimKadlec.com

When you stop to consider all the implications of poor performance, it’s hard not to come to the conclusion that poor performance is an ethical issue.

Wednesday, September 26th, 2018

How to Build a Low-tech Website?

This is fascinating! A website that’s fast and nimble, not for performance reasons, but to reduce energy consumption. It’s using static files, system fonts and dithered images. And no third-party scripts.

Thanks to a low-tech web design, we managed to decrease the average page size of the blog by a factor of five compared to the old design – all while making the website visually more attractive (and mobile-friendly). Secondly, our new website runs 100% on solar power, not just in words, but in reality: it has its own energy storage and will go off-line during longer periods of cloudy weather.

Ping! That’s the sound of my brain going “service worker!”

I’ve sent them an email offering my help.

Tuesday, March 21st, 2017

Friday, March 17th, 2017

The Ray Cat Solution

A website dedicated to one of the most, um, interesting solutions to the Yucca Mountain nuclear waste storage problem:

  1. Engineer cats that change colour in response to radiation.
  2. Create the culture/legend/history that if your cat changes colour, you should move some place else.

There are T-shirts!

Tuesday, March 29th, 2011

This Place is Not a Place of Honor on Vimeo

A demo reel for the proposed solution to a very, very, very long term problem.

Wednesday, February 9th, 2011

Damn Interesting • This Place is Not a Place of Honor

Trying to design a warning message for future generations, without relying on language, writing or current semiotics.

We considered ourselves to be a powerful culture. This place is not a place of honor…no highly esteemed deed is commemorated here… nothing valued is here. What is here is dangerous and repulsive to us.